Welcome to season 2! 

In this episode, we are starting off with myself speaking about:

• The importance of winning the SEO search for your name specifically and how to do it
• The difference between branding and digital marketing
• How to have a strong presence for your name by having a personal website
• The effect of SEO being geographically based when searching on search engines like Google
• Discussion of the 5 main traits or primary source of SEO: URL, length of time, regular addition of content, having great and useful content for customers, number of site visitors
• What Google looks at and why front page SEO is what counts nowadays
• Sources for SEO tips
• How having a Google+ profile, creating a Google business profile based on your Google+ profile and making sure you are on the map helps your business

Welcome to episode 20! Today I talk to Connor Gillivan who is the CMO of Freeeup.com. He is a young entrepreneur who has been successful in the internet space.

In this episode I cover:

• Connor’s introduction about himself and the services of Freeup.com
• His first entrepreneurial journey, what he studied in college and how he got into the digital space
• The business partnership and agreement of FreeeUp’s owners and how they make it work
• The transition from their Amazon business to opening Freeeup.com
• Entrepreneurship as an assembly of quality assets and the different types of assets
• Connor’s Book - Free Up Your Business: 50 Secrets to Bootstrap Million Dollar Companies
• What his parents think about his career
• Connor’s opinion on how education affects future careers
• Andrew’s story of wanting to work in business since he was young and his thoughts about the drive and challenges to succeed in business
• Where Connor sees himself in the next 5 years
• Examples of how the lack of building blocks and passion can dissolve or affect opportunities for businesses
• Model of Andrew’s and Connor’s businesses and their staff members
• The importance of time freedom
• Connor’s advice to people who want to start an entrepreneurial journey

In episode 19 I talk about all personal social media - Facebook, Instagram, YouTube, Pinterest, Twitter, etc. I exclude LinkedIn which is our primary business tool while everything else is optional.

In this episode I cover:

• Why Facebook is a very attractive proposition and why it is the new world TV system
• Advertising in Facebook based on analytics
• 3 Types of Facebooks and the information you need to put in each of these
• Using Instagram for specific businesses and the need for amazing content to cut through
• Twitter as an amazing mechanism but is only good for certain things
• Why Snapchat is not relevant to the daily person and for a regular business
• Making YouTube an important repository of your videos and how it contributes to SEO
• How Pinterest helps drive traffic to your website and lead people to find your products

Today on the podcast I talk to Ben Carvosso, a coach for business owners, about his coaching business, taking pivots in your career and life and doing your life’s work.

In this episode I cover:

• Work-Life Balance and why he doesn’t believe in it
• Ben’s work and business journey and stories of his ups and downs
• How he got clients in his chiropractic and radiology businesses by differentiating his businesses and services
• How his personality and mindset drove the team in his chiropractic practice and vice versa
• What drives Ben now that he doesn’t work with a team anymore
• The importance of getting connected with purpose and mission
• The interesting story of the start of his coaching business
• Why we need to be attractive to others
• How Ben came to do what he is doing now
• Being Busy-less and getting your life’s worth
• Helping clients with direction, purpose, and challenges
• The process of working with people to navigate the turn they want
• Andrew shares a story of his experience with taking a big turn in his life
• The methodology of being a great CEO
• The length and process of clients working with Ben
• Ben’s thoughts on changing relationships
• Making choices, taking responsibility and an amazing story about Ben impacting a client’s life
• Excuses as a symptom of fear
• Where is Ben now and his advice for people to do something different today

On episode 17 I talk about my favorite social media, LinkedIn. We will talk about why LinkedIn is the best social media for aspiring entrepreneurs’ personal branding, how to use it and how to use it in conjunction with your other social media.

In this episode I cover:

• How I discovered LinkedIn and realised its potential
• What is LinkedIn and what it is not?
• LinkedIn in the business context
• How to build a great profile that represents your brand
• First things that people look at in your profile and why
• Three things to put in your banner
• Engage and form trust using your biography
• Talk about your business, products and services in the experience section
• How and why all the parts of your profile should form a story about why you’re awesome at what you do today
• Philosophical difference between branding and digital marketing
• The people and clients you want to attract to your branded LinkedIn profiles
• Two things you need to do to create engagement in LinkedIn

On this episode I talk about Intentions - why they are a super important part of our process of setting our direction and achieving our goals. I  also share information about how to set intentions, its impacts and what  part of the 12-week process we use it for.

In this episode I cover:

• Intentions, its difference from goals, and where it is used in the 12-step process
• Documenting your intentions
• How intentions work when you’ve set them
• Example of how intentions work
• Why you need to set intentions of what you want and where you want to be
• Intentions are thoughts that should be acted upon
• The 4 steps for intentions that you should follow
• The state of flow and building from there
• The consequence of not doing the fundamentals correctly

On this #BYOB episode we chat with Darren Taylor: author, speaker and CEO of  Taylor and Grace, a medium sized agency that invents or re-invents  brands for small and medium sized businesses.

Darren shares his  story from being a regular employee and taking a marketing  apprenticeship to building his own branding business. He highlights the  importance of branding for a company, whether big or small, and how it  can make a business successful.

What is covered in this episode:

• Services of Taylor and Grace
• The story of Darren’s previous jobs and education
• How Darren took the path less traveled, made a career shift in marketing and eventually started his own business
• His apprenticeship before starting Taylor and Grace
• Why Darren started his own business instead of getting another job
• His thoughts before he plunged into his entrepreneurship journey and how he prepared for it
• Andrew’s story of how he left his job to start his own business
• Darren’s business partner and how they decided to work on branding
• The reason why a company’s message is more important than the mode or medium it is delivered in
• How successful business branding for small and medium enterprises start
• Philosophy of Taylor and Grace
• Why a brand is important and why it is the first thing needed in building a company
• Examples of how Taylor and Grace helped 2 clients improve and build their brands
• The similarities and differences between company and personal branding
• Darren’s Book “Rebranding Branding”, the awards he won for it, and why he wrote it
• Advice to people starting a business
• 4 ways a brand can touch customers

Today on the podcast we chat with Darren Bourke, a business coach, mentor and consultant to small and medium business owners for 15 years and author of The Fourth Moon.

Darren shares his story from his humble beginnings as a regular employee to building and owning his successful business. He specialises in coaching business owners to replicate his lifestyle design using his tried and tested methodology in achieving sustainable business success.

What is covered in this episode:

• Who is Darren Bourke?
• Darren’s methodology in making money, time and lifestyle work together
• The lifestyle Darren lives, how he lives it and why it’s something people should emulate
• Book: The Fourth Moon by Darren Bourke
• The idea of the busy fool and how to change and overcome it to open yourself up to more time and opportunities
• Darren’s work and family history and the story of following his dream of building and running his own business
• How a sabbatical helped him re-calibrate and discover what he really wanted to do
• Helping businesses by changing their format without changing their goals
• Darren’s rituals and activities to keep him going and retain his focus
• The story of launching his own brand and business
• His new venture, Coachtopia, and how he wants to help start-up coaches to build their businesses
• Business models and how it helps

Today on the podcast I talk about the fourth stage in the Attract process – Resources.

There are three areas we focus on in the resources section - time, money and connections.

In this episode I cover:

• The importance of focusing on those activities that you enjoy doing and get you into a state of flow
• The daily routine of writing out your intentions each day
• How to map out your time allocation
• Writing down the ten things you love and hate doing in your business to understand where you need to focus your time on and where you need to delegate.
• Knowing the value of your time to understand the amount you can spend to outsource
• Understanding that you don't know what you don't know and why it is important to get the right help when starting out
• Knowing how much to invest when starting out
• How to use your connections and network at the beginning of your service based business
• What is your ultimate destination - what do you want to do and when

Today on the podcast we have a laugh with Morry Morgan as we explore his entrepreneurial story and what led him to cofound a comedy school having never been a comedian himself.

He shares his learnings from living and owning a business in China and how his teaching background and an on-stage technical failure lead him to create The School of Hard Knock Knocks.

What is covered in this episode:

• How his entrepreneurial journey has led him to create a business around teaching comedy and being a 'bucket list ticker'.
• The impact going to China and leaving Australia had on his business journey.
• The challenges of running and owning a business in China.
• How you recover from storms can define you as an entrepreneur.
• Testing your product in a market where you are unknown.
• How an 'onstage fail' inspired him to learn the act of comedy.
• How experiencing a poor customer journey led him to start the School of Hard Knock Knocks.
• Understanding the impact that Key Opinion Leaders (KOLs) can have on the growth of your business.
• How podcasting helped Morry to reach KOLs in the comedy industry.
• The future focus of scaling up his business to different locations.
• How he is re-purposing his content across SHKKs social media.
• The importance of looking after his past students and how that helps with new referrals and word of mouth.