builders from business.com

Episode [61]: Today's conversation is with Joel Steel, CEO & Co-Founder at Komo Technologies, on engaging audiences: strategies for loyalty, personalization, international growth, and the challenges and changes in building Komo Technologies. In our weekly sit-down with editor-in-chief Marty Beckerman, we discuss customer engagement and loyalty, data collection and personalization, and how value creation contributes to building your brand.

Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg 

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Check out Joel Steel on LinkedIn!

Episode 60: Today's conversation is Luanne Marek, SVP of Media Buying at Centerfield, on the importance of paid advertising on Google, the role of AI in campaign creation and optimization, the impact of privacy changes on Google Ads strategies, and the emergence of Google's new search generative experience. In our weekly sit-down with editor-in-chief Marty Beckerman, we discuss the sleep habits of famous people, WcDonald's ad campaigns and Spotify tattoos.
 
Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg
 
Sign up for the free b.newsletter: https://www.business.com/b-newsletter/

Episode 59: Today's conversation is with Centerfield’s VP of SEO Jaimie Clark to discuss Google's organic listings, algorithm updates, domain ranking abuse, and advice for publishers on how to improve their rankings and adapt to the changing landscape of AI and consumer behavior. In our weekly sit-down with editor-in-chief Marty Beckerman, we discuss how Old Spice ditched the "grandpa brand" image for a cooler one, the importance of physical fitness for business success, and explore the concept of personal loyalty with a nod to Jerry Maguire.

Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg 

Sign up for the free b.newsletter: https://www.business.com/b-newsletter/ 

Episode 58: Today's conversation is with Ammunition CEO Jeremy Heilpern to discuss his journey in the advertising industry, founding his own agency, the importance of measurable outcomes, video production, and advice to those starting in the industry. In our weekly sit-down with editor-in-chief Marty Beckerman, we discuss the comeback of Crocs, an app where you can get day-old baked goods, and the importance of an efficient hiring process. 

Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg 

Sign up for the free b.newsletter: https://www.business.com/b-newsletter/ 

Watch The Lift As We Fly Hawks video: https://vimeo.com/905761955

Episode 57: Today's conversation is with Centerfield’s SVP of People Operations Gena Romano and VP of Talent and Organizational Development Zelna McGee to discuss the different types of motivation, the impact of motivation on employee engagement and productivity, the importance of purpose, impact, and belonging, and advice for aspiring HR leaders.

Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg 

Sign up for the free b.newsletter: https://www.business.com/b-newsletter/ 

Episode 56: Today's conversation is with Todd Olsen, SVP of Marketing for Kingston Marketing Group to discuss the concept of brand archetypes and how they can be used to create a deeper connection with customers. In our weekly sit-down with editor-in-chief Marty Beckerman, we discuss The Office with superfan Billy Liang and how your boss can win a trip to Sandals Jamaica.
 
Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg
 
Sign up for the free b.newsletter: https://www.business.com/b-newsletter/
 
Enter your boss into the best boss contest: https://www.business.com/worlds-best-boss/
 
The brand archetypes color wheel: https://marchbranding.com/buzz/brand-archetypes/

Episode 55: Today's conversation is with Carolyn Rodz, CEO of Hello Alice to discuss the importance of small businesses and the challenges they face, changing the perception of small businesses, and closing the funding gap. Additionally, they talk about how Hello Alice supports small business owners.

Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg

Sign up for the free b.newsletter: https://www.business.com/b-newsletter/

Visit Hello Alice: https://helloalice.com/

Episode 54: Today's conversation is with Nate Hoskin, founder of Hoskin Capital to discuss his journey of starting a business, the unexpected challenges of being an entrepreneur, and the unmet needs in the market for younger generations. In our weekly sit-down with editor-in-chief Marty Beckerman, we discuss the downfall of ev's, Pop-Tarts ritual sacrifice of mascot and compostable diapers.

Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg

Sign up for the free b.newsletter: https://www.business.com/b-newsletter/

Check out Hoskin Capital: https://www.hoskincapital.com/

Episode 53: Today's conversation is with Centerfield President Anthony Bratti, to discuss personal resolutions, sales kickoffs, maintaining momentum, overcoming challenges and market impressions. In our weekly sit-down with editor-in-chief Marty Beckerman, we discuss new sensory friendly hours at Walmart and how a judge issued a unique sentence to an abusive Chipotle consumer.

Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg

Sign up for the free b.newsletter: https://www.business.com/b-newsletter/

Episode 52: Today's conversation is with Dr. Tessa Misiaszek, Harvard professor, researcher & author, to discuss the concept of happiness at work, communicating unpopular decisions, and brand building. In our weekly sit-down with editor-in-chief Marty Beckerman, we discuss the origin story of slinky, whether taller men are paid more, and if Napoleon was actually above average in height.

Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg

Sign up for the free b.newsletter: https://www.business.com/b-newsletter/

Listen to The Happy at Work Podcast: https://happyatworkpodcast.com/

Read Branding That Means Business: https://www.hachettebookgroup.com/titles/matt-johnson/branding-that-means-business/9781541701670/