Ali Schwanke is the CEO and Founder of Simple Strat, a marketing and sales firm that helps you get more out of HubSpot. She is the creator and host of the popular YouTube series, “HubSpot Hacks.” During this digital event, Ali touches on building a culture around content to build your brand, internal company communication, and leadership buy-in. While it might feel repetitive, marketers should remember that no one is stalking their content. It’s more than okay to publish, re-publish, recycle, and reimagine quality pieces of content. Lean into what’s working and don’t be afraid of change!

0:52 Introducing Ali and Simple Strat
7:07 Dark social
11:15 Evolution of content marketing and distribution
16:50 Content Culture
24:22 Internal marketing
27:20 Convincing leaders
31:00 Signals of buy-in
34:34 Content distribution plan
41:26 Balancing creation and distribution
43:00 Podcast pitching
45:15 The Juice’s integration
46:57 Q&A
53:40 Outro

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