Startup Hustle

Building a Global SaaS Company

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In this episode of Startup Hustle, Matt Watson chats with Rex Kurzius, founder and CEO of Asset Panda, about the exciting (and sometimes messy!) world of building a global SaaS company.

Get ready to hear about:

  • The entrepreneurial itch: Rex, a serial entrepreneur, shares his insights on what drives him to build new businesses constantly.
  • From home inventory to global asset tracking: Discover how Asset Panda pivoted from a consumer product to a successful B2B solution for tracking assets worldwide.
  • Localization and the challenges of global markets: We explore the complexities of data privacy, language barriers, and cultural differences when selling software internationally.
  • Unexpected use cases: From weird machines to body parts, Rex reveals the surprising ways companies worldwide use Asset Panda.
  • Global marketing strategies: Matt and Rex discuss the various approaches to marketing a SaaS product internationally, including organic search and partnerships.
  • The importance of customer fit: Learn why identifying the ideal customer profile is crucial for success in the global SaaS market.
  • Compliance in a globalized world: We delve into the challenges of data privacy regulations like GDPR and how to navigate them effectively.
  • The power of partnerships: Discover how Rex's MSP program leverages local partners to provide exceptional customer support worldwide.
  • The rewards of going global: Rex shares the satisfaction of providing value to customers internationally and building strong relationships.

    • Join us for an insightful discussion on the exciting world of building a global SaaS company!

     

    Find Startup Hustle Everywhere:

    https://gigb.co/l/YEh5

     

    This episode is sponsored by Full Scale:

    https://fullscale.io

     

    Visit the Asset Panda website: 

    https://www.assetpanda.com 

     

    Learn more about Rex Kurzius:

    https://www.linkedin.com/in/rex-kurzius-%F0%9F%90%BC-517aa9

     

    Highlighted Discussion Points

    • Entrepreneurship, business ideas, and asset tracking. 1:27
    • Tracking assets globally with localization and language support. 6:48
    • Tracking assets and managing inventory globally. 12:02
    • Global marketing strategies and challenges. 17:01
    • Global expansion, customer profiles, and compliance challenges. 22:04
    • Data privacy and compliance challenges for SaaS companies. 27:11
    • International business challenges and partnerships. 31:05
    • Global SaaS company challenges and successes. 37:46

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