A key part of planning out your small business’s marketing for 2026? Creating a marketing budget. Marketing budgets are not just about spending money, but about strategically investing in your small business’s growth, and ensuring marketing remains a priority. So don’t skip this episode!

This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing marketing budgets, why they are important, and the different types of marketing budgets that are available for you as a small business. 

Marketing HOT TAKE: Not creating a marketing budget does NOT save you money! It just prevents you from being consistent and investing in your business. Disagree? Let us know in the comments.

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Chapters:

00:00 Welcome to our Marketing Cult! Please Leave Us a Review

04:56 The Importance of a Marketing Budget

08:22 Consistency and Accountability in Marketing

13:55 Types of Marketing Budgets Explained

15:30 Percentage of Revenue Budgeting Method

20:32 Fixed Amount Budgeting Method

25:11 End of Month Allocation Method

29:09 TLDL; Marketing Budgets for Small Businesses

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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

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𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob

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Episode Transcripts: https://sobmarketing.com/blog 

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