Email marketing is one of the most effective marketing strategies, but it is constantly overlooked.

This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing the essential steps  for small business owners to effectively implement email marketing. Think of this episode as a roadmap! We are providing you with actionable steps to begin and build your email marketing strategy and ultimately drive business growth.

Try out Flodesk: https://flodesk.com/c/THESEASONEDMARKETER

PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!

Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:

Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob

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Chapters:

00:00 Welcome to our Marketing Cult! Please Leave Us a Review

02:45 The Importance of Email Marketing

04:17 Setting Up Your Email Marketing Platform

16:16 Creating Your Email List and Lead Magnets

20:11 The Importance of Consent in Email Marketing

24:38 Sending Out Emails to Your Email List!

32:32 Segmenting Your Email List for Better Engagement

37:12 TLDL; Quick Recap of Email Marketing Steps

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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

Flodesk Affiliate Link: https://flodesk.com/c/THESEASONEDMARKETER

Choosing the Right Email Marketing Platform: https://youtu.be/ZEkPOQskpDE

𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob

S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/

Episode Transcripts: https://sobmarketing.com/blog

Sign Up For Our Email Newsletter: https://theseasonedmarketer.myflodesk.com/nb0wpptjjt

____________________

If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

**Youtube: https://www.youtube.com/@TheSeasonedMarketer

**Facebook: https://www.facebook.com/theseasonedmarketer

**Instagram: https://www.instagram.com/theseasonedmarketer

COLLABORATION REQUESTS TO: [email protected]

With the rise of AI in search, there is a lot of talk as to whether Google Ads are still relevant and worth the time as a business owner. Our answer? Yes, Google Ads are still relevant and worth your time as a small business. 

This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing the ongoing relevance of Google Ads, especially in light of the rise of AI tools like ChatGPT. We discuss the strategic advantages of using Google Ads, why AI is not as dominating as you may think, and the differences between other marketings strategies and Google Ads.

PLEASE REMEMBER TO LIKE AND SUBSCRIBE!

Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:

Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob 

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Chapters:

00:00 Welcome to our Marketing Cult! Please Leave Us a Review

01:50 The Relevance of Google Ads in an AI World

10:02 AI vs Google Ads: The Ongoing Debate

18:07 Why Google Ads Remain Effective

27:59 The Impact of Big Brands on Google Ads

34:50 TLDL; Google Ads Are Still Relevant

____________________

𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob

S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/

Episode Transcripts: https://sobmarketing.com/blog 

Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt 

____________________

If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

**Youtube:  https://www.youtube.com/@TheSeasonedMarketer

**Facebook: https://www.facebook.com/theseasonedmarketer

**Instagram: https://www.instagram.com/theseasonedmarketer

COLLABORATION REQUESTS TO: [email protected]

Being an active member in your community can help small businesses build stronger connections with their target audience, and community sponsorships are a great way to build that connection.

This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing community sponsorships, and how they can help small businesses enhance visibility, build community relationships, and improve brand reputation. We also talk about how sponsorships can be tailored to fit various budgets, making them accessible for all businesses.

PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!

Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:

Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob 

____________________

Chapters:

00:00 Welcome to our Marketing Cult! Please Leave Us a Review

02:50 Understanding Sponsorships

05:34 The Importance of Communication in Sponsorships

09:01 Community Engagement through Sponsorships

10:10 Budget Friendly Sponsorships

15:34 Volunteering as a Form of Sponsorship

22:02 Reputation and Brand Image

31:42 TLDL; Summary of Community Sponsorships

____________________

𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob

S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/

Episode Transcripts: https://sobmarketing.com/blog 

Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt 

____________________

If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

**Youtube:  https://www.youtube.com/@TheSeasonedMarketer 

**Facebook: https://www.facebook.com/theseasonedmarketer 

**Instagram: https://www.instagram.com/theseasonedmarketer 

COLLABORATION REQUESTS TO: [email protected]

Many of the marketing strategies and tips Vivian and I share have been perfected by those in the “spicy” or adult industry. 

This week on the S.O.B. (Small Owned Business) Marketing podcast, we are talking with Lucy Banks, former OnlyFans content creator and founder of Million Billion Media. Our conversation explores marketing strategies, audience connection, the importance of email marketing, and how small business owners can learn from OnlyFans creators. Lucy shares with us her insights on building brand loyalty, the significance of personalization, and the necessity of experimentation in marketing.

DO NOT SKIP THIS EPISODE! This is a great conversation for any small business owner looking to build a loyal consumer base.

PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!

Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:

Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob 

____________________

Chapters:

00:00 Welcome to our Marketing Cult! Please Leave Us a Review

02:46 Introduction to Lucy Banks, founder of Million Billion Media

11:08 Being Customer Centric: The Importance of Audience Connection

13:02 Navigating Social Media Challengers and the Power of Email Marketing

17:13 Personalization in Marketing

20:25 Building a Sustainable Brand

23:33 Customer Experience and Loyalty

32:10 Nurturing Existing Relationships for Long-Term Success

38:54 Setting Boundaries and Managing Client Expectations

43:13 The Importance of Experimentation in Marketing

48:26 Overcoming Criticism and Staying True to Your Vision

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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

Million Billion Media: 

https://millionbillionmedia.com/

https://www.instagram.com/millionbillionmedia 

Professional Attention Seekers Podcast: https://millionbillionmedia.com/podcast/ 

𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob

S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/

Episode Transcripts: https://sobmarketing.com/blog 

Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt 

____________________

If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

**Youtube:  https://www.youtube.com/@TheSeasonedMarketer

**Facebook: https://www.facebook.com/theseasonedmarketer

**Instagram: https://www.instagram.com/theseasonedmarketer

COLLABORATION REQUESTS TO: [email protected]

Receiving a negative review of your small business can feel debilitating, but crafting the right response can make a huge difference.

This week on the Small Owned Business (S.O.B.) Marketing podcast Vivian and I are discussing the critical role reviews play for small businesses. We explore how to effectively respond to both positive and negative reviews, emphasize the importance of maintaining professionalism, and a talk about how to reply with a measured approach. 

We also mention strategies for asking for reviews, handling “fake” negative feedback, and the significance of resolving customer issues to enhance your business’s reputation.

Have you recently dealt with some negative feedback or review? How did you handle it? Let us know in the comments.

PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!

Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:

Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob 

____________________

Chapters:

00:00 Thank You For Listening & Please Leave us a 5 Star Review

02:16 The Importance of Reviews

09:47 Responding to Reviews: Best Practices

23:28 Handling Negative Reviews: When to Stand Up

30:03 Taking Conversations Offline: Protecting Your Business

41:26 TLDL; The Power of Resolution and Communication when Dealing with Reviews

____________________

𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob

S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/

Episode Transcripts: https://sobmarketing.com/blog 

Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt 

____________________

If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

**Youtube:  https://www.youtube.com/@TheSeasonedMarketer

**Facebook: https://www.facebook.com/theseasonedmarketer

**Instagram: https://www.instagram.com/theseasonedmarketer

COLLABORATION REQUESTS TO: [email protected]

When your small business has the ability to share a story with your target audience, that’s when you can build a loyal community.

This week on the Small Owned Business (S.O.B.) Marketing podcast we have a special guest! Arielle Moody, the founder of the suncare brand Mama Sol, joined us to discuss how storytelling helped grow her brand to impressive heights in 2 years. Arielle shares her journey of creating a safe and effective sunscreen for mothers, and how emphasizing the importance of community, transparency, and trust is important inn building a brand.

Use “SMALLBUSINESSMAMA15” promo code for 15% off the Mama Sol website! https://www.shopmamasol.com/ 

PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!

Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:

Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob 

____________________

Chapters:

00:00 Thank You For Listening & Please Leave us a 5 Star Review

04:18 Arielle’s Journey with Mama Sol

18:15 Building a Community Through Storytelling

22:58 The Power of PR and Awards in Brand Trust and Recognition

31:03 Customer Retention Through Storytelling

41:15 Manifestation and Its Impact on Small Business Success

____________________

𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

Mama Sol website: https://www.shopmamasol.com/ 

(Use code “SmallBusinessMama15” for 15% off)

Mama Sol Instagram: https://www.instagram.com/shopmamasol/

Mama Sol Facebook: https://www.facebook.com/shopmamasol/

Mama Sol TikTok: https://www.tiktok.com/@shopmamasol

𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob

S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/

Episode Transcripts: https://sobmarketing.com/blog 

Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt 

____________________

If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

**Youtube:  https://www.youtube.com/@TheSeasonedMarketer

**Facebook: https://www.facebook.com/theseasonedmarketer

**Instagram: https://www.instagram.com/theseasonedmarketer

COLLABORATION REQUESTS TO: [email protected]

Does your small business have a website? We’re hoping the answer is yes!

This week on the Small Owned Business (S.O.B.) Marketing podcast, we are discussing essential do’s and don’ts for small business websites in 2025. Websites are extremely important for credibility, and allow you to be in control.

We talk effective website design, including prioritizing user experience, implementing SEO strategies, and tracking website performance. We also discuss common pitfalls to avoid, such as overcomplicating design, neglecting maintenance, and ignoring security measures.

Hopefully this episode will empower small business owners to take control of their online presence and ensure their websites are effective tools for growth.

Have a question you want answered on the S.O.B. Marketing podcast? You can leave it in the comments or send us an email at [email protected].

PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!

Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:

Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob 

____________________

Chapters:

00:00 Thank You For Listening & Please Leave us a 5 Star Review

05:56 Do’s for Maintaining a Website in 2025

20:07 Don’ts for Website Design and Maintenance

35:36 TLDL: 3 Do’s and Don’ts for Websites in 2025

____________________

𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

What Small Businesses Need to Know about Google’s Search Generative Experience (SGE): https://youtu.be/pyhLbSnfglI 

𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob

S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/

Episode Transcripts: https://sobmarketing.com/blog 

Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt 

____________________

If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

**Youtube:  https://www.youtube.com/@TheSeasonedMarketer

**Facebook: https://www.facebook.com/theseasonedmarketer

**Instagram: https://www.instagram.com/theseasonedmarketer

COLLABORATION REQUESTS TO: [email protected]

Clickbait - the much hated marketing strategy. If clickbait marketing is hated so much, why is it still around?

In this week’s episode of the Small Owned Business (S.O.B.) Marketing podcast, we are putting clickbait on trial and discussing its effectiveness as a marketing strategy. We list potential benefits and drawbacks, the ethics behind clickbait, and how you can strategically attract the right audience WITHOUT misleading them.

What are your feelings on clickbait marketing? Is it an effective marketing strategy, or something that should be left in the past? Let us know in the comments!

Have a question you want answered on the S.O.B. Marketing podcast? You can leave it in the comments or send us an email at [email protected].

PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!

Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:

An extensive library of tutorials 

A community of like minded small owned businesses

 Free downloads and templates for you to jumpstart your marketing

A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business. 

Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob 

____________________

Chapters:

00:00 Thank You For Listening & Please Leave us a 5 Star Review

01:09 Putting Clickbait Marketing on Trial

04:07 Clickbait vs. Rage Bait

08:14 High Bounce Rates & Google’s Perspective

11:51 Trust and Credibility in Marketing

16:05 Target Audience and Clickbait

25:41 Analytics and Retention

30:47 Using Clickbait Strategically

33:38 TLDL: Is Clickbait Marketing Effective

____________________

𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob

S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/

Episode Transcripts: https://sobmarketing.com/blog 

Sign Up For Our Email Newsletter:  https://theseasonedmarketer.myflodesk.com/nb0wpptjjt 

____________________

If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

**Youtube:  https://www.youtube.com/@TheSeasonedMarketer

**Facebook: https://www.facebook.com/theseasonedmarketer

**Instagram: https://www.instagram.com/theseasonedmarketer

COLLABORATION REQUESTS TO: [email protected]

ChatGPT has quickly become a staple in the list of tools small business owners are using to handle their marketing. But are you using it to its full potential?

In this week’s episode of the Small Owned Business (S.O.B.) Marketing podcast, we are discussing how small business owners can use ChatGPT to enhance their marketing efforts. We also talk about the importance of crafting specific and detailed prompts to get the best results from AI tools.

Do you use ChatGPT for your marketing? How do you use it? Let us know in the comments!

Have a question you want answered on the S.O.B. Marketing podcast? You can leave it in the comments or send us an email at [email protected].

PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!

Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:

Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob

____________________

Chapters:

00:00 Thank You For Listening & Please Leave us a 5 Star Review

02:03 Utilizing ChatGPT for Small Business Marketing

06:06 Best Practices for Crafting Effective ChatGPT Prompts

08:38 Examples of Effective and Ineffective ChatGPT Prompts

20:30 Refining Prompts for Better Responses

32:55 TLDL: Upgrade Your AI Prompts for Best Results from ChatGPT ____________________

𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

FREE AI Prompt Download: Https://www.theseasonedmarketer.com/betterprompts 

𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob

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Did you know email marketing has an average 3600% ROI?

In this week’s episode of the Small Owned Business (S.O.B.) Marketing podcast, we are discussing marketing statistics that small business owners should know. From website design to user-generated content, we discuss why these statistics matter to small business owners and how to use the information to your advantage.

Which marketing statistic surprised you the most? Let us know in the comments!

Have a question you want answered on the S.O.B. Marketing podcast? You can leave it in the comments or send us an email at [email protected].

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Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob

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Chapters:

00:00 Thank You For Listening & Please Leave us a 5 Star Review

02:34 Marketing Statistics Small Businesses Should Know

04:07 Email Marketing Statistics

09:33 Consumers Prefer Email Marketing

14:39 Personalization in Email Marketing

17:52 Small Business Website Marketing Statistics

23:16 5 Second Rule for Website Marketing

29:20 Mobile Optimization for Websites

34:15 Content Marketing Statistics

37:45 Visual Social Media Content's Impact on Engagement

41:33 Trust in User-Generated Content vs. Traditional Advertising

49:05 The Rule of 7 in Marketing

56:47 Returning Customers vs. New Customers

58:24 The Paradox of Choice in Marketing

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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

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 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob

S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/

 Episode Transcripts: https://sobmarketing.com/blog

Sign Up For Our Email Newsletter: https://theseasonedmarketer.myflodesk.com/nb0wpptjjt

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If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

**Youtube: https://www.youtube.com/@TheSeasonedMarketer

**Facebook: https://www.facebook.com/theseasonedmarketer

**Instagram: https://www.instagram.com/theseasonedmarketer

COLLABORATION REQUESTS TO: [email protected]