Our guest is Sana A. Ahmed, a remote strategist whose focus is helping people build “monster” personal brands. Here, she shares her unique, counter-intuitive belief that by embracing the opposition and going against the tide, people can find their unique voices.

Key Takeaways:

- How to build a monster brand by discovering what you're against.

- How to overcome the struggles of building a personal brand.

- How to stand out by becoming a monster.

- Why there’s nothing wrong with having a niche. 

Episode Timeline

1:48 What is a Monster brand?

4:45 If everyone is zigging, zag.

6:30 How to create an authentic brand.

9:00 What type of monsters is Sana creating?

11:00 How to create a category.

14:00 Sana monsterizes Tod's hypothetical cooking podcast.

18:20 The anti-niche movement.

21:00 What are the struggles people have building a personal brand?

24:00 What is Sana looking forward to in 2023?

This episode’s guest:

•            Sana A. Ahmed

•            Learn more at SanaAAhmed.com

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