Bare Knuckles and Brass Tacks

Building a new cybersecurity sales paradigm with Carlos Guerrero & Maria Graham!


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What if cyber sellers built such strong relationships that they could refer prospects to one another? Carlos Guerrero and Maria Graham jump into the ring to talk about a new way to sell. 

George K and George A get into:

🤝 How the long game of building trust has helped pipeline generation and deal velocity. Could it be the mythic "flywheel" of every CRO's dreams?

⚖️ How Carlos and Maria balance relationship building mixed with traditional cold outreach.

🎨 The art of closing a deal!

🥅 How sellers and buyers are actually playing on the same team!


👊⚡️ You can now support the show for less than a cup of coffee, or join our membership tiers for swag and extra goodies!

✅ SUBSCRIBE wherever you get your podcasts!

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Bare Knuckles and Brass TacksBy BKBT Productions

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