In this special edition of Podcast Insider, Todd welcomes longtime friend and podcast industry veteran Paul Colligan. Together, they dive deep into how businesses—small or large, local or global—can leverage podcasting as a powerhouse marketing and sales tool. From identifying the exact goal of your show, to repurposing content for social media, to measuring real ROI (not just downloads), Paul and Todd share proven strategies and case studies that will help any business make podcasting an integral part of its growth plan.

There’s no “wrong” goal—maybe you want to build brand authority, bring in local clients, or expand globally. Just be crystal clear on your specific objective.

This simple system keeps you laser-focused on results rather than just cranking out episodes.

Example: If you only sell Nevada real estate, call it the “Nevada Real Estate Show.” Hyper-local can mean high-quality leads and conversions.

Case study: A financial advisor’s show with fewer than 1,000 downloads per episode generated higher-quality leads—converting 1 out of every 3 calls.

Learn how JJ Virgin shifted from interview-centric episodes to a solo Q&A style—resulting in better listener retention and less production hassle.

Turn one Q&A livestream into multiple short podcast episodes, YouTube clips, Instagram Reels, and more—maximizing content reach while minimizing extra work.

Set Clear Goals Before You Launch

Whether it’s lead generation, brand awareness, or direct revenue, define success metrics from Day One.

Don’t Obsess Over Downloads

High downloads don’t always translate into high conversions. Focus instead on engaging the right audience.

Leverage Multichannel Repurposing

Recording live Q&A or interviews once can yield multiple clips for social media, YouTube, and emails.

Vet Your Advisors & Platforms

Work with experts who understand your business model—and choose reliable hosting/statistics solutions.

Podcast Partnership

X – @colligan

Know of an expert in the podcast field who wants to be featured on Blubrry’s YouTube channel? Contact [email protected].

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Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at [email protected] and [email protected]

Stay tuned for more episodes and visit our website for the latest updates and resources.