Building a Remarkable Brand

In today's me-too marketplace, you have to have a certain something that sets you apart from your competition. What do you that no one else does? What are doing differently? What makes you the "only"? In this episode, we'll dig into this subject and see if we can help you create your onliness statement. I'll also share some effective examples of how this works.

Adam and Shoshana Chaim are the co-hosts of The Plant Trainers Podcast, helping people improve their quality of life through nutrition and fitness. They are both plant-based nutrition consultants and personal trainers coaching people through their online business. Shoshana helps stressed parents and families overwhelmed with physical and mental illness embrace a more holistic, planti-ful lifestyle in order to create more calmness and health in their life. Adam helps individuals with their nutrition as well as coaching endurance athletes to achieve their next goal. They live an active life with their two children in Canada.

If you're in business, whatever you do, you're in the business of solving problems. On today's episode of the 5-Minute Focus I talk about the importance of identifying what customer problem you are solving. I'll share some insights about digging deep and really getting inside your customer's heads to figure out what their problems are and how you can help solve them. I'll also give some real-world examples of what this looks like.

Sebastien Hue is one of the founders of BS - a creative consultancy. BS employs science and art, the cornerstones of effective and beautiful communication, to create meaningful solutions for brands. They believe that through continuous education they can offer their clients more profound solutions to their problems.

On today’s episode of the 5-Minute Focus I talk about how important your website is in communicating a first impression to a potential client or customer. You only get one chance to make that first impression, so you might as well make it great!

I’ll explain how you can make a few simple tweaks to your website to communicate your value more clearly, and we’ll use an example of a big brand that does this extremely well.

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The 5-Minute Focus is a quick hit of valuable insights and ideas to help you build your remarkable brand.

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Tamia Stinson is a Wardrobe Stylist, Creative Director, Social Media Consultant, and the culprit behind the Creative City podcast and style site TheStyleSample.com. With over 5 years of experience in print and digital publishing, and a background in marketing and project management, she helps fashion and lifestyle businesses build successful brands online.

Kevin Hart is the owner of Hart & Cru, a concierge-style consulting service focused on bringing artisanal wines to avid drinkers through special events, cellar offerings, tastings, and education. He cuts through the pretense of being a lover of good wine and connects his clients to the real-life stories of the farmers and the processes that go into producing this magical libation.

Sandy Gross is an artist, educator, and entrepreneur. She is an amazing glass artist and started Brazee Street Studios - a 21,000-square-foot repurposed tool and die factory that's now home to one of the Cincinnati area's most vibrant creative communities. She is also the owner of Sleepy Bee Cafe, who are soon to open their third location, and Blue Manatee Children’s Bookstore.

Valerie Jacobs is the Chief Insight + Innovation Officer at LPK, a global brand design agency located in Cincinnati, Ohio. She founded the LPK Trends practice, specializing in future-forward research and development, and LPK’s Innovation Lab which focuses on developing new and innovative offerings and provides their clients with deep consumer understanding.

Deborah Rosenberg is the owner of DiMare Design, an ultra-luxury, cruelty-free design firm in Miami. She focuses on humane interiors, she is passionate about animal rights, and educates her clients about cruelty-free, or vegan, design. She was a featured interior designer on TLC, has appeared on NBC’s ‘The Today Show’ and continually lectures and writes articles on Humane Design and Sensory Design.