May 21, 2025

Building a Sales Team from Scratch (hint – start with marketing) | Ep 67

33 minutes

In this episode, Mark LaCour and Jordan Driskell discuss the critical elements of building a successful sales and marketing team from scratch. They emphasize the importance of starting with marketing to generate leads, the role of metrics in predicting sales success, and the evolving landscape of sales strategies in the modern business environment. The conversation highlights the need for a strong web presence and effective marketing strategies to support sales efforts, ultimately leading to a more efficient and successful sales team. In this conversation, Mark LaCour and Jordan Driskell discuss effective strategies for motivating small teams, especially in sales and marketing roles, while managing limited resources. They explore the different motivators for employees, including money, ideology, coercion, and ego, and how understanding these can help in structuring compensation plans and management styles. As teams grow, they also address the challenge of maintaining involvement without micromanaging, emphasizing the importance of clear communication and respect for the chain of command. Finally, they touch on the significance of professionalism in online profiles, particularly on LinkedIn, to enhance personal branding and job prospects.

https://www.linkedin.com/in/j-damien-driskell

Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry.