Matthew Bertram, Digital Strategist and Fractional CMO sits down with Arnaud Dasprez, CEO of HexaGroup to unpack their shift from traditional B2B marketing to a full customer-experience (CX) agency for energy. They dig into aligning branding, marketing, sales, and service; how private equity thinks about brand valuation and revenue lift; and why “branding ≠ a new logo.” 

You’ll hear practical ways to drive loyalty and NPS, accelerate digital transformation, and fix CRM adoption so it actually supports sellers. Plus: the evolving sales–marketing partnership in oil & gas—including how leaders like SLB are elevating marketing’s role. A true playbook for turning CX into measurable growth!

Episode Links:

Guest: https://www.linkedin.com/in/arnaud-dasprez/

SellWell Conference: https://www.theghgn.com/sell-well-2025

Sponsor: https://www.ewrdigital.com/

Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry.

Sign up for OGGN newsletters here.
Visit the OGGN Merch store here.
Curious about podcast advertising? Learn more here.

Mark LaCour | Matt Bertram 
OGGN | LinkedIn | Facebook | Twitter | Instagram | TikTok
EWR Digital | LinkedIn

Enjoying the show? Leave us a review here!

More from OGGN …
Podcasts
LinkedIn Group
LinkedIn Company Page
Get notified about industry events

In this episode of Matt Bertram, digital strategist and CMO, dives deep into the power of data in modern marketing and decision-making with Robin Sturgis. From the rise of AI analytics to the risks of bad or mislabeled data, Matt and guest Robin Sturgeon of InfoFluency explore how clean, accurate data drives smarter strategies — and why data governance and human oversight matter more than ever in the AI era.

Episode Links:

Guest: https://www.linkedin.com/in/robinsturgis/

SellWell Conference: https://www.theghgn.com/sell-well-2025

Sponsor: https://www.ewrdigital.com/

Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry.

Sign up for OGGN newsletters here.
Visit the OGGN Merch store here.
Curious about podcast advertising? Learn more here.

Mark LaCour | Matt Bertram 
OGGN | LinkedIn | Facebook | Twitter | Instagram | TikTok
EWR Digital | LinkedIn

Enjoying the show? Leave us a review here!

More from OGGN …
Podcasts
LinkedIn Group
LinkedIn Company Page
Get notified about industry events

At the Sellwell Conference, host Matt Bertram sits down with Arianna Smetana (Excel IQ Digital) to get practical about AI that actually moves the needle. They unpack how to integrate siloed CRM, ERP, and marketing data; why teams still live in spreadsheets; and how Excel Insights can turn Excel into an interactive, AI-driven analytics layer. They also dig into conversational AI/chatbots for SOPs and internal docs, plus the must-haves for data governance and security (SOC 2 mindset, masking sensitive fields, role-based access).

You’ll hear real oil-and-gas use cases—from sales/marketing reporting to asset/covenant reporting for lenders—that eliminate manual work, reduce risk, and speed decisions. The episode closes with a simple 30/60/90 plan for standing up AI responsibly so you see ROI fast without creating chaos.

Perfect for CROs, RevOps, marketing ops, and data leaders who want clean data, clear insights, and closed deals.

Episode Links:

Guest: https://www.linkedin.com/in/arianasmetana/

SellWell Conference: https://www.theghgn.com/sell-well-2025

Sponsor: https://www.ewrdigital.com/

Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry.

Sign up for OGGN newsletters here.
Visit the OGGN Merch store here.
Curious about podcast advertising? Learn more here.

Mark LaCour | Matt Bertram 
OGGN | LinkedIn | Facebook | Twitter | Instagram | TikTok
EWR Digital | LinkedIn

Enjoying the show? Leave us a review here!

More from OGGN …
Podcasts
LinkedIn Group
LinkedIn Company Page
Get notified about industry events

Live from the Shell conference, this episode dives into how changing buyer behavior and AI are reshaping complex sales in oil & gas. We cover cleaning dirty CRMs, automating prospecting and meeting notes, using conversation intelligence to spot win patterns, tightening forecasts, and setting smart AI guardrails—practical workflows you can deploy now to sell faster and smarter.

Episode Links:

Guest: https://www.linkedin.com/in/michel-priv%C3%A9/

SellWell Conference: https://www.theghgn.com/sell-well-2025

Sponsor: https://www.ewrdigital.com/

Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry.

Sign up for OGGN newsletters here.
Visit the OGGN Merch store here.
Curious about podcast advertising? Learn more here.

Mark LaCour | Matt Bertram 
OGGN | LinkedIn | Facebook | Twitter | Instagram | TikTok
EWR Digital | LinkedIn

Enjoying the show? Leave us a review here!

More from OGGN …
Podcasts
LinkedIn Group
LinkedIn Company Page
Get notified about industry events

Live at the Sellwell Conference, Matthew Bertram and Katie (Murphy Marketing) unpack how to turn complex services into clear, buyer-ready messages. They cover interviewing customers to “pressure test” the pitch, framing why you/why now, and using real-world constraints (regulatory deadlines, capacity limits) to create honest urgency—so technical expertise lands, and complex sales move forward.

Episode Links:

Guest: https://www.linkedin.com/in/katielantukh/

SellWell Conference: https://www.theghgn.com/sell-well-2025

Sponsor: https://www.ewrdigital.com/

Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry.

Sign up for OGGN newsletters here.
Visit the OGGN Merch store here.
Curious about podcast advertising? Learn more here.

Mark LaCour | Matt Bertram 
OGGN | LinkedIn | Facebook | Twitter | Instagram | TikTok
EWR Digital | LinkedIn

Enjoying the show? Leave us a review here!

More from OGGN …
Podcasts
LinkedIn Group
LinkedIn Company Page
Get notified about industry events

Fractional CMO Richard Byrd joins Matthew Bertram to show how sales, marketing, and finance win together in oil & gas. Learn the RevOps moves that align messaging, use financial outcomes in pitches, and nurture long-cycle deals—so you stop chasing “leads” and start closing revenue.

Episode Links:

Guest: https://www.linkedin.com/in/richard-byrd-0809577/

SellWell Conference: https://www.theghgn.com/sell-well-2025

Sponsor: https://www.ewrdigital.com/

Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry.

Sign up for OGGN newsletters here.
Visit the OGGN Merch store here.
Curious about podcast advertising? Learn more here.

Mark LaCour | Matt Bertram 
OGGN | LinkedIn | Facebook | Twitter | Instagram | TikTok
EWR Digital | LinkedIn

Enjoying the show? Leave us a review here!

More from OGGN …
Podcasts
LinkedIn Group
LinkedIn Company Page
Get notified about industry events

In this episode of the Oil and Gas Sales Marketing Podcast by OGGN, host Matthew Bertram sits down with Lisa Prusak, CEO of Maxsari, to unpack how strong relationships—not just low bids—win RFPs and long-term business.

Lisa shares practical lessons from decades in energy, chemicals, and procurement, including how to:

From a three-year RFP journey with a major energy company to the art of over-delivering for clients, this episode is packed with takeaways for sales leaders, CEOs, and anyone tired of competing on price alone.

Episode Links

Guest: : https://www.linkedin.com/in/lisa-l-prusak-ma-shrm-scp-6b8872/

SellWell Conference: https://www.theghgn.com/sell-well-2025

Sponsor: https://www.ewrdigital.com/

Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry.

Sign up for OGGN newsletters here.
Visit the OGGN Merch store here.
Curious about podcast advertising? Learn more here.

Mark LaCour | Matt Bertram 
OGGN | LinkedIn | Facebook | Twitter | Instagram | TikTok
EWR Digital | LinkedIn

Enjoying the show? Leave us a review here!

More from OGGN …
Podcasts
LinkedIn Group
LinkedIn Company Page
Get notified about industry events

Laurie Perternal Hall a former NASA engineer turned executive coach who shares her journey from systems thinking to people transformation on the Oil and Gas Sales and Marketing Podcast.

She explains why successful change starts with people, not processes, and how coaching unlocks awareness, alignment, and real “aha!” moments. Drawing from years of coaching across industries—including oil and gas—she discusses the challenge of overcoming resistance to coaching, and how empathy and human connection remain irreplaceable, even in the age of AI.

Episode Links:

Guest: https://www.linkedin.com/in/lauriehallformerlypeterson/

SellWell Conference: https://www.theghgn.com/sell-well-2025

Sponsor: https://www.ewrdigital.com/

Edit Notes:

Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry.

Sign up for OGGN newsletters here.
Visit the OGGN Merch store here.
Curious about podcast advertising? Learn more here.

Matt Bertram 
OGGN | LinkedIn | Facebook | Twitter | Instagram | TikTok
EWR Digital | LinkedIn

Enjoying the show? Leave us a review here!

More from OGGN …
Podcasts
LinkedIn Group
LinkedIn Company Page
Get notified about industry events

Episode Description: In this episode of Oil and Gas Sales and Marketing Podcast by OGGN, host Matthew Bertram sits down with Ian Uarte of Timbergrove at the Sell Well Conference in Houston to unpack the craft of long-form selling in the oil and gas industry.

Ian shares how his team uses AI-powered production insights to help clients boost efficiency and reduce operational reactivity. He also breaks down the consultative sales process — from understanding stakeholder pain points to speaking the client’s language — and why trust, reliability, and reputation are the true currency of successful salespeople.

Episode Links: 

Guest: https://www.linkedin.com/in/ianuriarte/

SellWell Conference: https://www.theghgn.com/sell-well-2025

Sponsor: https://www.ewrdigital.com/

Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry.

Sign up for OGGN newsletters here.
Visit the OGGN Merch store here.
Curious about podcast advertising? Learn more here.

Matt Bertram 
OGGN | LinkedIn | Facebook | Twitter | Instagram | TikTok
EWR Digital | LinkedIn

Enjoying the show? Leave us a review here!

More from OGGN …
Podcasts
LinkedIn Group
LinkedIn Company Page
Get notified about industry events

In this episode, Matthew Bertram and Steven Werley discuss the transformative impact of AI on sales and marketing, particularly in the oil and gas industry. They explore how AI can streamline sales processes, enhance outreach, and improve efficiency. The conversation highlights the importance of bridging the gap between sales and technology, understanding the complexities of the sales process, and the necessity for both top-down and bottom-up approaches to AI adoption. They also introduce Closeable.ai, a tool designed to simplify sales tasks and improve data management.

Episode Links

https://closeable.ai

https://www.linkedin.com/in/stevenwerley

Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry.

Sign up for OGGN newsletters here.
Visit the OGGN Merch store here.
Curious about podcast advertising? Learn more here.

Mark LaCour | Matt Bertram 
OGGN | LinkedIn | Facebook | Twitter | Instagram | TikTok
EWR Digital | LinkedIn

Enjoying the show? Leave us a review here!

More from OGGN …
Podcasts
LinkedIn Group
LinkedIn Company Page
Get notified about industry events