Live from OTC. Mark and Matt explore the evolving landscape of networking and business development, emphasizing the importance of in-person connections, the impact of social media, and effective strategies for leveraging conferences and after-party events. They discuss how to build authority through content creation and the significance of meaningful connections in today’s business environment; all focused on driving an increase in sales revenue.

Episode Links

OTC https://2025.otcnet.org/

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Mark LaCour | Matt Bertram 
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EWR Digital | LinkedIn

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In this episode, Mark LaCour and Jordan Driskell discuss the critical elements of building a successful sales and marketing team from scratch. They emphasize the importance of starting with marketing to generate leads, the role of metrics in predicting sales success, and the evolving landscape of sales strategies in the modern business environment. The conversation highlights the need for a strong web presence and effective marketing strategies to support sales efforts, ultimately leading to a more efficient and successful sales team. In this conversation, Mark LaCour and Jordan Driskell discuss effective strategies for motivating small teams, especially in sales and marketing roles, while managing limited resources. They explore the different motivators for employees, including money, ideology, coercion, and ego, and how understanding these can help in structuring compensation plans and management styles. As teams grow, they also address the challenge of maintaining involvement without micromanaging, emphasizing the importance of clear communication and respect for the chain of command. Finally, they touch on the significance of professionalism in online profiles, particularly on LinkedIn, to enhance personal branding and job prospects.

https://www.linkedin.com/in/j-damien-driskell

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Mark LaCour | Matt Bertram 
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EWR Digital | LinkedIn

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In this episode, Mark LaCour and Matthew Bertram discuss effective sales strategies for optimizing territory planning and account segmentation, particularly in complex global accounts. They emphasize the importance of understanding different business cultures, leveraging CRM systems for sales intelligence, and building a center of excellence to support sales teams. The conversation also touches on the role of automation in capturing valuable sales insights and the significance of branding in today’s competitive landscape. The episode concludes with a real-world LinkedIn success story that highlights the power of genuine connections in business.

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Mark LaCour | Matt Bertram 
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EWR Digital | LinkedIn

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In this episode, Mark LaCour and co-host Matt are joined by Jasun Jeray. They discuss the intricacies of building and managing a successful sales team, particularly in the context of enterprise sales at Oracle. They explore the importance of domain expertise, effective communication, and the alignment between sales and marketing. The conversation also touches on the evolving landscape of the oil and gas industry, the significance of training, and the necessity of building strong relationships with clients. Jason shares insights on managing sales teams, handling disagreements with marketing, and the value of in-person interactions in fostering trust.

https://www.linkedin.com/in/jason-jeray-370499a

https://www.oracle.com

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Mark LaCour | Matt Bertram 
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EWR Digital | LinkedIn

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In this conversation, Mark LaCour and Casey Cheshire discuss the concept of disconnected marketing and the importance of reconnecting with customers. They explore how marketing and sales can benefit from direct conversations with clients, the role of AI in marketing, and the significance of building relationships through podcasting and community engagement. They also delve into effective partnerships and the creation of mastermind groups to foster collaboration and learning among peers. The discussion emphasizes the need for a human touch in marketing efforts and actionable strategies for success.

Episode Links

https://www.linkedin.com/in/caseycheshire

[email protected]

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Mark LaCour | Matt Bertram 
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EWR Digital | LinkedIn

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In this conversation, Mark LaCour and Matthew Bertram discuss the challenges and strategies of engaging prospects in sales. They reflect on the evolution of sales techniques from the 1990s to the present, emphasizing the importance of understanding prospects, utilizing technology, and building genuine relationships. The discussion also covers the significance of social media presence, the impact of AI on sales, and the necessity of adapting to new marketing strategies. They provide practical advice for sales professionals, including the importance of personalizing outreach and being transparent with prospects.

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Mark LaCour | Matt Bertram 
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EWR Digital | LinkedIn

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In this episode of the Sales and Marketing Podcast, Mark LaCour engages with Peter Baxter and Jonathan from VSCO, a visualization company specializing in creating unique visualizations for various industries. They discuss the evolution of animation technology, the importance of visual storytelling in marketing, and the concept of digital twins. The conversation highlights how combining engineering expertise with storytelling enhances the clarity and effectiveness of marketing efforts, especially for complex products. The episode also outlines the process VSCO follows to create impactful visual content for their clients. In this conversation, Peter Baxter and Jonathan discuss the intricacies of technical animation, the importance of storytelling in video production, and how they adapt to client needs. They share insights on providing turnkey solutions, the challenges of marketing their own services, and the significance of emotional engagement in storytelling. Additionally, they offer practical LinkedIn tips for effective networking and content sharing.

Episode Links

http://visCo.no/                                

Peter Baxter

https://www.linkedin.com/in/peter-wj-baxter-29120a67

Jonathan Reichel

https://www.linkedin.com/in/jonathanreichel

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Mark LaCour | Matt Bertram 
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In this festive OGGN Christmas Special, the hosts and co-hosts engage in a fun-filled quiz that tests their holiday knowledge. The conversation flows from introductions to a series of light-hearted trivia questions, with plenty of laughter and banter along the way. The episode wraps up with warm holiday wishes and a humorous note about one particular listener.

Episode Links

See the video here: https://youtu.be/dHWKwYqy4f0

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Mark LaCour | Matt Bertram 
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EWR Digital | LinkedIn

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In this episode, Mark and Matt discuss strategies for ending the year strong from a sales perspective. They emphasize the importance of cleaning up sales pipelines, building authentic relationships with clients, and implementing effective follow-up strategies. The conversation also covers modernizing sales presentations, setting achievable goals, and generating leads for the upcoming year. Collaboration between sales and marketing is highlighted as a crucial element for success, along with the importance of celebrating wins at the end of the year. 

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Mark LaCour | Matt Bertram 
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EWR Digital | LinkedIn

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In this second part of a two part series Matt and Mark discuss strategies for marketing professionals to end the year strong. They emphasize the importance of cleaning up contact lists, preparing for performance reviews, and documenting achievements. The conversation also covers the significance of aligning marketing efforts with sales objectives, exploring new marketing channels, and optimizing campaigns. Additionally, they highlight the need to humanize brands and communicate company vision effectively to foster connections with clients and employees.

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Mark LaCour | Matt Bertram 
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EWR Digital | LinkedIn

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