Oil and Gas Sales and Marketing Podcast

By Mark LaCour and Matt BertramBusiness

Oil and Gas Sales and Marketing Podcast episodes

September 23 Amazing AI-Powered Personalized Outreach that Works! Plus New Sponsor | Ep 103
In this episode, we explore how kaarvi.ai is revolutionizing sales and marketing in the oil and gas industry through AI-driven personalized outreach, lead scoring, and real-time analytics. It’s so good that it fooled Mark completely, leading him to developing a relationship with their CEO and bringing them onboard as a new sponsor. Discover how this innovative platform can transform your sales pipeline and marketing attribution efforts.
Check them out at https://website.kaarvi.ai
Connect with Shravan at https://www.linkedin.com/in/shravankgunda/
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36 min
September 22 When to Say No to a Deal and Toxic Customers | Ep 102
In this episode, Mark LaCour and Matt Bertram explore when to say no to deals, how to offboard toxic customers, and strategies for better sales and client management. They share practical tips on scope creep, communication red flags, pricing negotiations, and maintaining professionalism to build healthier business relationships.
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35 min
September 16 When to Say No to a Deal and Toxic Customers | Ep 102
In this episode, Mark LaCour and Matt Bertram explore when to say no to deals, how to offboard toxic customers, and strategies for better sales and client management. They share practical tips on scope creep, communication red flags, pricing negotiations, and maintaining professionalism to build healthier business relationships.
Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry.
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40 min
September 01 What is producing monster results in 2026 | Ep 101
In this episode, Mark LaCour and Matt Bertram share their top strategies for 2026 that are driving monster results in sales and marketing within the oil and gas industry. They discuss innovative approaches like account-based marketing, intent signals, thought leadership, and leveraging co-marketing dollars to build visibility and trust.
Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry.
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32 min
August 26 Breaking into Oil and Gas, a Five Step Process | Ep 100
In this episode, Mark LaCour and Matthew Bertram share expert insights when answering a listeners question about selling into the oil and gas industry when you’ve never done it before. They discuss establishing trust, industry knowledge, and strategic entry points. Perfect for sales professionals looking to navigate this complex sector effectively.
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30 min
August 19 Justifying Your Marketing Budget to the CFO | Ep 99
In this episode, Mark LaCour and Matthew Bertram discuss how oil field service companies can justify marketing budgets without relying on traditional lead metrics. They explore effective strategies for aligning marketing efforts with sales, understanding financial metrics, and leveraging AI for better decision-making.
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33 min
August 05 How to Accelerate Deal Closure in Oil and Gas | Ep 98
In this episode, Mark LaCour and Matthew Bertram discuss essential sales fundamentals for enterprise deals in the oil and gas industry, addressing common pitfalls and practical strategies to accelerate deal closure.
Download the checklist mentioned here: https://drive.google.com/file/d/1MaZrX-fnuZoj1xfr_UFZk-axpl8pRnRx/view?usp=sharing
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37 min
July 29 Mastering Buyer Champions: The Secret Weapon in Modern Sales | Ep 97
In this episode, Mark LaCour and Matthew Bertram explore the concept of buyer champions, their importance in modern sales, and how to effectively empower and leverage them to close deals faster and more efficiently. They share practical strategies, tools, and insights to build stronger client relationships and streamline the sales process.
Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry.
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38 min
July 15 Revolutionizing Sales Leadership with AI and Data | Ep 96
In this episode, Matthew and Mark discuss how AI and technology are transforming sales leadership, training, and customer engagement. They explore practical strategies for leveraging data, refining processes, and developing skills to stay competitive in a rapidly changing industry.
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34 min
July 08 AI and Data Governance: The Future of Sales and Marketing | Ep 95
In this episode, Mark LaCour and Matthew Bertram explore the transformative impact of AI on sales, marketing, and reputation management. They discuss how data governance, AI tools, and strategic insights are reshaping industries and what businesses need to do to stay ahead. And they have a little fun with Mark explaining why he sold his original company modalpoint to Matt, even though he swore, he would never do it.
ModalPoint — AI Decision Governance for Regulated Industries
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36 min

About Oil and Gas Sales and Marketing Podcast

From the publisher's feed

Co-hosts Mark LaCour and Matthew Bertram bring oil and gas sales and marketing leaders the strategies that actually move deals. From AI adoption in upstream and oilfield services to how AI answer…