In this episode, Mark and Matt discuss strategies for ending the year strong from a sales perspective. They emphasize the importance of cleaning up sales pipelines, building authentic relationships with clients, and implementing effective follow-up strategies. The conversation also covers modernizing sales presentations, setting achievable goals, and generating leads for the upcoming year. Collaboration between sales and marketing is highlighted as a crucial element for success, along with the importance of celebrating wins at the end of the year. 

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Mark LaCour | Matt Bertram 
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In this second part of a two part series Matt and Mark discuss strategies for marketing professionals to end the year strong. They emphasize the importance of cleaning up contact lists, preparing for performance reviews, and documenting achievements. The conversation also covers the significance of aligning marketing efforts with sales objectives, exploring new marketing channels, and optimizing campaigns. Additionally, they highlight the need to humanize brands and communicate company vision effectively to foster connections with clients and employees.

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Mark LaCour | Matt Bertram 
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In this episode, Mark and Matt chat with Will Barron and discuss the simplification of sales processes and the importance of aligning sales and marketing efforts. They explore the concept of sales as a game, emphasizing the need for predictability and understanding the market. Will shares insights from his experience in medical device sales and the significance of selling solutions rather than just products. The conversation also highlights the necessity of qualified leads and the role of marketing in supporting sales efforts. The episode concludes with practical tips for leveraging LinkedIn effectively.

Episode Links

https://www.linkedin.com/in/willbarron

https://salesman.com

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Mark LaCour | Matt Bertram 
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EWR Digital | LinkedIn

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In this 2-part series Mark, Matt and Ian from Fifth Ring discuss the evolving role of marketing in the C-suite, emphasizing the importance of data-driven strategies and predictive revenue. They explore the need for a unified approach to data across departments, the cultural shifts necessary for effective collaboration, and the impact of AI on creativity in marketing. The discussion highlights the challenges and opportunities that arise when marketing professionals embrace a more analytical mindset and work closely with sales and executive teams to drive business results.

Episode Links

https://www.linkedin.com/in/ian-ord-9019a43

https://www.fifthring.com

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Mark LaCour | Matt Bertram 
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EWR Digital | LinkedIn

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In this conversation, Mark LaCour and Matt Bertram discuss the concept of influencer marketing in the oil and gas industry. They explain that influencer marketing involves leveraging the trust and credibility of individuals who have a significant following and influence in a particular industry. They highlight the importance of finding the right influencers who align with your brand and target audience. The hosts emphasize that influencer marketing is not just for B2C companies, but also works effectively in the B2B space. They provide examples of how influencer marketing can be used to establish brand awareness, build trust, and drive high-quality leads. They also discuss the need for a strategic approach, budgeting, and tracking results in influencer marketing campaigns

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Mark LaCour | Matt Bertram 
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EWR Digital | LinkedIn

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Have you ever wanted to know how to successfully cold call oil and gas operators and generate quality sales leads? Well, Mark and Matt bring on the expert Brendon Webb to discuss this and also compelling messaging, email or phone call first, role-playing and what you should do if you can’t handle being told “No”. Plus, how you leave money on the table with only one follow up!

https://www.linkedin.com/in/brendon-webb

https://www.helmerichpayne.com

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EWR Digital | LinkedIn

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This is not your grandfather’s ABB! Mark and Anand discuss strategies for positioning low-carbon technologies and services to traditional oil and gas clients, adapting pricing models and value propositions, building new client relationships, expand market share, training and coaching of the sales team. And the importance of loss reviews! 

https://www.linkedin.com/in/anandjha01

https://global.abb/group/en/technology/ventures

https://global.abb/group/en

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Mark LaCour | Matt Bertram 
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EWR Digital | LinkedIn

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Mark and Matt are joined by Kevin Condron, Global Marketing Leader, Industrial & Distribution Sectors at IBM. Learn about the importance of marketing and comms working together to ensure collaboration, consistency, preparation, and being totally customer focused. Plus, learn how to make journalists happy to share your announcements and maybe the best LinkedIn tip ever! 

https://www.linkedin.com/in/kevincondron1

https://www.ibm.com/industries/oil-gas

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Mark LaCour | Matt Bertram 
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EWR Digital | LinkedIn

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In this conversation, Mark and Matt discuss the importance of mindset in sales and marketing in the oil and gas industry. They emphasize the need for mental health and self-care, as well as the transfer of enthusiasm when selling. They also highlight the importance of seeing oneself as a peer and problem solver, rather than just a vendor. The conversation touches on the significance of having a sales process, controlling the process, and not being emotionally attached to deals or rejection. They also mention the value of creating high-value content on LinkedIn and avoiding external links in posts.

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Mark LaCour | Matt Bertram 
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EWR Digital | LinkedIn

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Mark, Matt and Rory discuss the power of storytelling in sales and marketing and how it can be effectively used in podcasts. They explore the benefits of podcasting as a medium for building trust and connecting with an audience. They also touch on the debate of audio-only versus video podcasts and the importance of personal branding in content creation. The conversation concludes with a discussion on the future of AI and its impact on content creation and ownership.

Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry.

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Mark LaCour | Matt Bertram 
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EWR Digital | LinkedIn

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