Oil and Gas Sales and Marketing Podcast

By Mark LaCour and Matt Bertram

What's Oil and Gas Sales and Marketing Podcast about?

Mark LaCour and Matt Bertram bring you sales and marketing goodness from the Oil and Gas Global Network, the largest and most listened-to podcast network for the oil and energy industry.

Download our free app to listen on your phone

Oil and Gas Sales and Marketing Podcast episodes:

06.26.2024
The New Sales Debate: Audio-Only vs Video Podcasts w/Guest Rory Nolan | Ep 51
Mark, Matt and Rory discuss the power of storytelling in sales and marketing and how it can be effectively used in podcasts. They explore the benefits of podcasting as a medium for building trust and connecting with an audience. They...
06.12.2024
Push Pull Marketing for Sales w/guest Nick Loise | Ep 50
Mark and Matt learn a lot from Nick about push pull marketing for sales, how to get everybody on the same side of the table, what bad LinkedIn content looks like and marching orders for SDR’s in 2024. Plus, Nick...
05.15.2024
Selling From the Stage. How to be Seen as the Thought Leader part one | Ep 49
Mark and Matt discuss how not to be seen as a vendor but as a thought leader in your space, how to generate high-quality leads at scale, where you can grab a bite to eat and hear these two going...
05.01.2024
The Power of Hybrid Events, with guests Trae Stanley and Benjamin Jansen with Audion | Ep 48
Mark and Matt learn how Trey, Benjamin and their company Audion bring in people from all over the world remotely, deliver high-quality video and audio and produce events that are part in person and part remote. Learn the power and...
04.17.2024
Transition: Dealing with Sales Changes w/guest Michel Prive | Ep 47
Mark and Matt have a great conversation with Michel Prive on why changes happen in the sales arena and what sales leaders need to do to reset their sales strategy, course correct their team\’s activity, and how to shift focus...
04.10.2024
Virtual Showrooms with guests Ben and Jason from Quake Marketing Group | Ep 46
Matt and Mark have a fascinating discussion with Ben and Jason with Quake Marketing Group, about their virtual showrooms. This is not what you\’re thinking, but a very easy and dynamic way to show off your company\’s products or services...
04.03.2024
Account Based Marketing | Ep 45
Mark and Matt are back with Todd and Ian with Fifth Ring, and explore ABM. What most people get wrong, how to do it right, the tech stack, storytelling and how to personalize your approach. All to ensure that you...
03.27.2024
Lack of Brand Awareness. What to Do About It | Ep 44
Mark and Matt discuss what it takes to maintain a strong presence in the minds of your target audience, building brand loyalty and influencing your buyers, how to measure brand awareness, engaging with online communities and the importance of consistent...
03.20.2024
Owning the Space with Guests from Fifth Ring | Ep 43
Mark and Matt sit down with Todd and Ian with Fifth Ring and discuss the ways to ensure your brand can clearly communicate what differentiates you from your competitors, why the low-price leader does not like being the low-price leader,...
03.13.2024
Shortening the Sales Cycle | Ep 42
Mark and Matt hang out at Buzz and Bites and discuss charging for scope creep, calendar technology, talking to the right person, how you should own and control the sales process, making it easy for your customer to buy, and...
03.06.2024
The Pendulum has Swung Back with Guest Fifth Ring | Ep 41
Mark and Matt sit down with Todd and Ian with Fifth Ring and discuss how the views and perception around oil and gas is changing both in the EU and the US, the importance of staying true to who you...
02.21.2024
Trade Show Demos. How to Do It Right! | Ep 40
Best practices on running demos at your trade show booth. What to do, what not to do and how to follow up. Plus, how to attract engineers to your booth AND we are now looking for a new sponsor for...
02.07.2024
Hitting the Ground Running for 2024 | Ep 39
A bunch of actionable tips and techniques to make sure you achieve your goals in sales and marketing for 2024. Plus learn who Marks dream client is, which OGGN podcast is selling the most merch and how to make sure...
02.02.2024
Story Telling | Ep 38
Learn the power of storytelling for both sales and marketing, the difference between storytelling and content marketing, the hero’s journey and why Mark waters up sometimes when watching TV. Matt’s books mentioned: https://www.amazon.com/stores/Matt-Bertram/author/B07FCQXDC7 Brought to you on OGGN, the largest and most listened-to podcast...
01.03.2024
You Have the Meeting, So Now What? With Guest Warren Spiwak | Ep 37
Mark and Matt are joined by Warren, host of the Oil and Gas Pitch Podcast and they discuss what to do (and what not to do) when you secure that first important prospect meeting. Plus learn what Gelotophobia is and...
12.26.2023
The OGGN Holiday Special | Ep 36
Warm thoughts and good cheer from your favorite bunch of oil and energy podcast hosts. *** Watch the VIDEO here *** Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry. Sign up for OGGN newsletters here. Mark...
12.20.2023
Using Data for Sales Teams Success | Ep 35
Mark and Matt are joined by Sarah Downs from Doqaru and discuss improving sales processes, how to recruit salespeople effectively and using data and insight to close more sales. Plus, why was Mark on the big screen in Aberdeen during...
12.13.2023
Lessons learned from Victoria’s Secret
Mark and Matt are joined by Bella from Midnight Marketing and discuss the connection between DE&I; and Victoria’s Secret losing its core buyers, how that relates to the Oil and Gas industry and why Bella brought an alien on a...
11.29.2023
A Triple Win with Guest Cohen McHale-Fleming | Ep 33
Mark and Matt fight some bandwidth issues, but the conversation with Cohen is pure gold around using marketing’s triple win to benefit yourself, your clients, and another company who shares your same audience. Cohen’s LinkedIn https://www.linkedin.com/in/cohen-mchale-fleming/ This episode is made possible by RigER Brought to...
11.15.2023
Email Automation. Not Just for Marketers. | Ep 032
Matt and Mark discuss email automation and how it can help generate sales, best practices, common tools and most importantly, what not to do! Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry. Sign...
11.08.2023
Competitive research | Ep 31
Matt teaches Mark how to do research on your competitors – their pricing, tactics and customers. Plus, Mark drops a gold mine of a tip on what you should do when you lose an RFP. This episode is made possible by RigER Brought...
10.25.2023
Is Cold Calling Dead and if Not, How Do You Go About It Effectively? With Guest Michael Pedone | Ep 30
Mark and Matt learn a ton about cold calling to generate business, from the master himself Michael Pedone. Learn the process, tactics, and metrics that work in today’s social selling world. Plus, what to look for when hiring inside salespeople. Guest Michael...
10.18.2023
Keyword Research and How to Rank in Google | Ep 29
Mark and Matt discuss driving sales by ranking organically for searches in Google, websites, long tail key phrases and how you can take business away from your competitors! This episode is made possible by RigER Sign up for the OGGN Newsletter here. Mark...
10.11.2023
Analytics and Listing tools | Ep 28
Matt teaches Mark the difference between analytics and listening tools, learn which prospects are coming to your website, understand what your competitors are doing better than you, generate very warm leads, and Mark surprises Matt with a LinkedIn tip of...
09.27.2023
Local Sales and Marketing, Plus Saving Marriages | Ep 27
Mark and Matt discuss how to promote your local brick-and-mortar business, what you can do to generate more sales and how to use marketing to drive people into your store. Plus, for the first time ever we saved a marriage...
09.20.2023
CRM. The Good, the Bad and the Ugly | Ep 26
Mark and Matt expose the truth about CRM systems and how most are not valuable to the frontline sales people. They also discuss best practices, processes and techniques to make your CRM your second-best friend. This episode is made possible by...
09.06.2023
Sales compensation plans, not just for sales people | Ep 25
Join Mark and Matt as they learn from Greg Crabtree the proper way to set up sales compensation plans, that revenue is not important, but margins are and what happens to sales people when their bellies are full. This episode is...
08.30.2023
Account Based Selling: A deep dive into strategies and success stories | Ep 24
Mark and Matt discuss what account based selling (ABS) is, and what are the benefits? Plus, how to properly implement this technique and why Matt is sad that he no longer will get free gadgets. This episode is made possible by...
08.22.2023
Becoming a Thought Leader | Ep 23
Mark and Matt discuss the benefits of becoming a thought leader, how to get there, and giving away valuable stuff for free. This episode is made possible by RigER Mark LaCour | Matt Bertram OGGN LinkedIn | Facebook | Twitter | Instagram | TikTok EWR Digital | LinkedIn Enjoying the...
08.17.2023
How to Sell Engineered Products | Ep 22
Mark and Matt talk with Chris Kapp and discuss how selling engineered products to the Oil and Gas industry is different than other B2B sales, the relationship between the sales process and business strategy, and how you’re probably wasting both...
08.08.2023
Virtual Assistants, Best Practices for Success – Ep 21
Mark and Matt talk through the process of finding, hiring and training a virtual assistant, to free up your time to do more impactful work. Learn what you should be paying and how to keep from being ripped off. Plus...
08.01.2023
Coaching or managing your sales and marketing team? One is much better than the other! – Ep 20
Mark and Matt interview Bill Morrison, one of the best sales coaches in the world according to Mark. But they do get a little sidetracked with personas, the definition of marketing in 2023 and driving revenue. Get in touch with Bill https://www.linkedin.com/in/william-morrisonswitzerland/ https://www.emea.sandler.com/requestinfo ...
07.25.2023
Working from Home, The Ninja Edition – Ep 19
Mark and Matt talk through what it takes to level up your work from home game. Plus, a surprising but extremely good product review. Product Review Auxiwa Clip on Selfie Ring Light [Rechargeable Battery] with 36 LED for Smart Phone Camera Round...
07.19.2023
How to be an Effective One Person Marketing Team – Ep 18
While Matt is on vacation, Mark and Jordan talk through the steps necessary to make you a successful one-person marketing team. Plus, a team Apple endorsement and Jordan’s chatGPT blunder. Jordan Yates Her OGGN podcast Mark LaCour Matt Bertram OGGN LinkedIn OGGN Facebook OGGN Twitter OGGN Instagram OGGN TikTok EWR...
06.27.2023
Developing a Shared Vision for Your Sales and Marketing Team – Ep 17
Mark and Matt discuss how to develop and implement a shared vision to bring your marketing and sales teams together. Plus learn how Mark learned to sandbag deals after being placed on a PIP. Mark LaCour Matt Bertram OGGN LinkedIn OGGN Facebook OGGN Twitter OGGN Instagram OGGN...
06.20.2023
A Day in the CRO Life and Matt’s Grumbling Pays Off – Ep 16
This week Mark and Matt interview Jeremiah Woodford, the CRO of IFS and discuss strategy, managing a sales team, working with marketing and one good piece of advice. Plus, Matt gets his own ring presenter. Jeremiah Woodford https://www.linkedin.com/in/jeremiahwoodford/ IFS https://www.ifs.com/ Mark LaCour Matt Bertram OGGN LinkedIn OGGN Facebook OGGN...
06.06.2023
How to Sell and Win Against Bigger Competitors – Ep 15
This week Mark and Matt explain how to compete and win against with much bigger competitors, and how MMA strategy plays a crucial role in scoring those big contracts. Product Reviewed AMERTEER Bluetooth Wireless Presenter, Presentation Clicker, Finger Ring Remote, Rechargeable https://a.co/d/6sSo4BJ Mark LaCour Matt...
05.30.2023
The Sales Funnel and How it Relates to Marketing Strategy – Ep 14
Learn what a sales funnel is, how and where marketing can help you move from prospect to customer, and get a few thousand dollars’ worth of free consulting from Mark and Matt. Mark LaCour Matt Bertram OGGN LinkedIn OGGN Facebook OGGN Twitter OGGN Instagram OGGN TikTok EWR LinkedIn EWR...
05.23.2023
The Fundamentals. How to Add New Logo’s and Customers – Ep 13
In this episode, Mark and Matt talk through everything from dream clients to how to prospect when wanting to add new logos and customers to your book of business. Mark LaCour Matt Bertram OGGN LinkedIn OGGN Facebook OGGN Twitter OGGN Instagram OGGN TikTok EWR LinkedIn EWR digital This episode is...
05.09.2023
Live from OTC – Conferences and Business Development – Ep 12
This week Mark chats with Michael and Nikolai about their conference strategy, tips on being a professional salesperson and they somehow turn Rigers Marketing Director, Dasha into a drinking game. Guests Michael Maltsev, MBA CEO at RigER Nikolai Korniyuk, MPA Chief Business Development Officer at...
05.02.2023
The role of customer relationships in both marketing and sales – Ep 11
Mark and Matt go deep into the importance of customer relationships, what they are, why they are important and how to build them. Plus, Mark learns not to use the word affiliate with Matt! Connect with us on LinkedIn or your...
04.25.2023
Strategies for Lead Generation – Ep 10
Mark and Matt talk about how to generate leads for sales including trading leads at conferences, utilizing the speaking circuit and how to cold call (but not on the telephone). OGGN Industry Mixer Thur April 27: eventbrite.com Video of Matt on API Livestream:...
04.20.2023
Effective content marketing strategies and how they can support sales efforts – Ep 9
Matt and Mark start with how to use content marketing to sell podcasts and somehow finish by selling pipe in the oilfield. Plus, a really bad LinkedIn fail. This episode is made possible by RigER Enjoying the show? Leave us a review...
04.11.2023
Champions. How to find them and why you need them – Ep 8
Mark and Matt discuss why you need a champion in a deal, how to identify and educate them and make sure they prefer working with you over the competition. Connect with us on LinkedIn or your social channel of choice https://www.linkedin.com/in/oil-and-gas-expert-speaker/ https://www.linkedin.com/company/oggn/ https://www.facebook.com/oilandgasglobalnetwork/ https://twitter.com/OfficialOGGN https://www.instagram.com/officialoggn/ https://www.tiktok.com/@official_oggn https://www.linkedin.com/company/ewrdigital/ https://www.linkedin.com/in/mattbertramlive/ https://www.ewrdigital.com This episode...
03.21.2023
Referrals. Why, How and When? – Ep 7
Mark and Matt discuss how to build a referral machine to drive easy sales, the Bahamas and double thumbs up for OneWorld 65. Product Reviewed OneWorld 65 Connect with us https://www.linkedin.com/company/oggn/ https://www.facebook.com/oilandgasglobalnetwork/ https://twitter.com/OfficialOGGN https://www.instagram.com/officialoggn/ https://www.tiktok.com/@official_oggn https://www.linkedin.com/company/ewrdigital/ https://www.linkedin.com/in/mattbertramlive/ https://www.ewrdigital.com This episode is made possible by RigER Enjoying the show? Leave us a review here! Brought...
03.07.2023
Oil and Gas Sales Basics. Not just for Newbies – Ep 6
Mark and Matt discuss sales 101 tips and how marketing can amplify their effectiveness. https://www.linkedin.com/company/oggn/ https://www.facebook.com/oilandgasglobalnetwork/ https://twitter.com/OfficialOGGN https://www.instagram.com/officialoggn/ https://www.tiktok.com/@official_oggn https://www.linkedin.com/company/ewrdigital/ https://www.linkedin.com/in/mattbertramlive/ https://www.ewrdigital.com This episode is made possible by RigER Enjoying the show? Leave us a review here! Brought to you on the Oil and Gas Global Network, the largest and most...
02.28.2023
API, SEO and Thought Leadership – Ep 5
Mark and Matt discuss the recent marketing panel on how to drive sales, that took place at the API luncheon in Houston. Plus, how being seen as a thought leader has your prospects paying for you to meet with them. Link...
02.21.2023
Educating your buyers and reaching the decision-making team – Ep 4
Mark and Matt talk NAPE, espresso, CAPEX vs OPEX budget, buyers journey and our first product review. Connect with us on LinkedIn or your social channel of choice https://www.linkedin.com/company/oggn/ https://www.facebook.com/oilandgasglobalnetwork/ https://twitter.com/OfficialOGGN https://www.instagram.com/officialoggn/ https://www.tiktok.com/@official_oggn https://www.linkedin.com/company/ewrdigital/ https://www.linkedin.com/in/mattbertramlive/ https://www.ewrdigital.com Product review of OneWorld 65: https://oneadaptr.com/ This episode is made possible by RigER Enjoying the show?...
01.31.2023
Bringing Sales Out of the Playing Golf Era – Ep 3
Why does the oil and gas industry need to modernize its sales process and tools. https://www.linkedin.com/company/oggn/ https://www.facebook.com/oilandgasglobalnetwork/ https://twitter.com/OfficialOGGN https://www.instagram.com/officialoggn/ https://www.tiktok.com/@official_oggn https://www.linkedin.com/company/ewrdigital/ https://www.linkedin.com/in/mattbertramlive/ https://www.ewrdigital.com This episode is made possible by RigER Brought to you on the Oil and Gas Global Network, the largest and most listened-to podcast network for the oil...
01.31.2023
Let’s get Marketing out of 1995 – Ep 2
Why does the oil and gas industry need to modernize its marketing. And what results would be expected? https://www.linkedin.com/company/oggn/ https://www.facebook.com/oilandgasglobalnetwork/ https://twitter.com/OfficialOGGN https://www.instagram.com/officialoggn/ https://www.tiktok.com/@official_oggn https://www.linkedin.com/company/ewrdigital/ https://www.linkedin.com/in/mattbertramlive/ https://www.ewrdigital.com This episode is made possible by RigER Brought to you on the Oil and Gas Global Network, the largest and most listened-to podcast network...

What's Oil and Gas Sales and Marketing Podcast about?

Download our free app to listen on your phone

Oil and Gas Sales and Marketing Podcast episodes:

The New Sales Debate: Audio-Only vs Video Podcasts w/Guest Rory Nolan | Ep 51

Push Pull Marketing for Sales w/guest Nick Loise | Ep 50

Selling From the Stage. How to be Seen as the Thought Leader part one | Ep 49

The Power of Hybrid Events, with guests Trae Stanley and Benjamin Jansen with Audion | Ep 48

Transition: Dealing with Sales Changes w/guest Michel Prive | Ep 47

Virtual Showrooms with guests Ben and Jason from Quake Marketing Group | Ep 46

Account Based Marketing | Ep 45

Lack of Brand Awareness. What to Do About It | Ep 44

Owning the Space with Guests from Fifth Ring | Ep 43

Shortening the Sales Cycle | Ep 42

The Pendulum has Swung Back with Guest Fifth Ring | Ep 41

Trade Show Demos. How to Do It Right! | Ep 40

Hitting the Ground Running for 2024 | Ep 39

Story Telling | Ep 38

You Have the Meeting, So Now What? With Guest Warren Spiwak | Ep 37

The OGGN Holiday Special | Ep 36

Using Data for Sales Teams Success | Ep 35

Lessons learned from Victoria’s Secret

A Triple Win with Guest Cohen McHale-Fleming | Ep 33

Email Automation. Not Just for Marketers. | Ep 032

Competitive research | Ep 31

Is Cold Calling Dead and if Not, How Do You Go About It Effectively? With Guest Michael Pedone | Ep 30

Keyword Research and How to Rank in Google | Ep 29

Analytics and Listing tools | Ep 28

Local Sales and Marketing, Plus Saving Marriages | Ep 27

CRM. The Good, the Bad and the Ugly | Ep 26

Sales compensation plans, not just for sales people | Ep 25

Account Based Selling: A deep dive into strategies and success stories | Ep 24

Becoming a Thought Leader | Ep 23

How to Sell Engineered Products | Ep 22

Virtual Assistants, Best Practices for Success – Ep 21

Coaching or managing your sales and marketing team? One is much better than the other! – Ep 20

Working from Home, The Ninja Edition – Ep 19

How to be an Effective One Person Marketing Team – Ep 18

Developing a Shared Vision for Your Sales and Marketing Team – Ep 17

A Day in the CRO Life and Matt’s Grumbling Pays Off – Ep 16

How to Sell and Win Against Bigger Competitors – Ep 15

The Sales Funnel and How it Relates to Marketing Strategy – Ep 14

The Fundamentals. How to Add New Logo’s and Customers – Ep 13

Live from OTC – Conferences and Business Development – Ep 12

The role of customer relationships in both marketing and sales – Ep 11

Strategies for Lead Generation – Ep 10

Effective content marketing strategies and how they can support sales efforts – Ep 9

Champions. How to find them and why you need them – Ep 8

Referrals. Why, How and When? – Ep 7

Oil and Gas Sales Basics. Not just for Newbies – Ep 6

API, SEO and Thought Leadership – Ep 5

Educating your buyers and reaching the decision-making team – Ep 4

Bringing Sales Out of the Playing Golf Era – Ep 3

Let’s get Marketing out of 1995 – Ep 2