By Mark LaCour and Matt Bertram
5
77 ratings
The podcast currently has 59 episodes available.
In this episode, Mark and Matt chat with Will Barron and discuss the simplification of sales processes and the importance of aligning sales and marketing efforts. They explore the concept of sales as a game, emphasizing the need for predictability and understanding the market. Will shares insights from his experience in medical device sales and the significance of selling solutions rather than just products. The conversation also highlights the necessity of qualified leads and the role of marketing in supporting sales efforts. The episode concludes with practical tips for leveraging LinkedIn effectively.
Episode Links
https://www.linkedin.com/in/willbarron
https://salesman.com
Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry.
Sign up for OGGN newsletters here.
Visit the OGGN Merch store here.
Curious about podcast advertising? Learn more here.
Mark LaCour | Matt Bertram
OGGN | LinkedIn | Facebook | Twitter | Instagram | TikTok
EWR Digital | LinkedIn
Enjoying the show? Leave us a review here!
More from OGGN …
Podcasts
LinkedIn Group
LinkedIn Company Page
Get notified about industry events
In this 2-part series Mark, Matt and Ian from Fifth Ring discuss the evolving role of marketing in the C-suite, emphasizing the importance of data-driven strategies and predictive revenue. They explore the need for a unified approach to data across departments, the cultural shifts necessary for effective collaboration, and the impact of AI on creativity in marketing. The discussion highlights the challenges and opportunities that arise when marketing professionals embrace a more analytical mindset and work closely with sales and executive teams to drive business results.
Episode Links
https://www.linkedin.com/in/ian-ord-9019a43
https://www.fifthring.com
Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry.
Sign up for OGGN newsletters here.
Visit the OGGN Merch store here.
Curious about podcast advertising? Learn more here.
Mark LaCour | Matt Bertram
OGGN | LinkedIn | Facebook | Twitter | Instagram | TikTok
EWR Digital | LinkedIn
Enjoying the show? Leave us a review here!
More from OGGN …
Podcasts
LinkedIn Group
LinkedIn Company Page
Get notified about industry events
In this conversation, Mark LaCour and Matt Bertram discuss the concept of influencer marketing in the oil and gas industry. They explain that influencer marketing involves leveraging the trust and credibility of individuals who have a significant following and influence in a particular industry. They highlight the importance of finding the right influencers who align with your brand and target audience. The hosts emphasize that influencer marketing is not just for B2C companies, but also works effectively in the B2B space. They provide examples of how influencer marketing can be used to establish brand awareness, build trust, and drive high-quality leads. They also discuss the need for a strategic approach, budgeting, and tracking results in influencer marketing campaigns
Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry.
Sign up for OGGN newsletters here.
Visit the OGGN Merch store here.
Curious about podcast advertising? Learn more here.
Mark LaCour | Matt Bertram
OGGN | LinkedIn | Facebook | Twitter | Instagram | TikTok
EWR Digital | LinkedIn
Enjoying the show? Leave us a review here!
More from OGGN …
Podcasts
LinkedIn Group
LinkedIn Company Page
Get notified about industry events
Have you ever wanted to know how to successfully cold call oil and gas operators and generate quality sales leads? Well, Mark and Matt bring on the expert Brendon Webb to discuss this and also compelling messaging, email or phone call first, role-playing and what you should do if you can’t handle being told “No”. Plus, how you leave money on the table with only one follow up!
https://www.linkedin.com/in/brendon-webb
https://www.helmerichpayne.com
Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry.
Sign up for OGGN newsletters here.
Visit the OGGN Merch store here.
Curious about podcast advertising? Learn more here.
Mark LaCour | Matt Bertram
OGGN | LinkedIn | Facebook | Twitter | Instagram | TikTok
EWR Digital | LinkedIn
Enjoying the show? Leave us a review here!
More from OGGN …
Podcasts
LinkedIn Group
LinkedIn Company Page
Get notified about industry events
This is not your grandfather’s ABB! Mark and Anand discuss strategies for positioning low-carbon technologies and services to traditional oil and gas clients, adapting pricing models and value propositions, building new client relationships, expand market share, training and coaching of the sales team. And the importance of loss reviews!
https://www.linkedin.com/in/anandjha01
https://global.abb/group/en/technology/ventures
https://global.abb/group/en
Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry.
Sign up for OGGN newsletters here.
Visit the OGGN Merch store here.
Curious about podcast advertising? Learn more here.
Mark LaCour | Matt Bertram
OGGN | LinkedIn | Facebook | Twitter | Instagram | TikTok
EWR Digital | LinkedIn
Enjoying the show? Leave us a review here!
More from OGGN …
Podcasts
LinkedIn Group
LinkedIn Company Page
Get notified about industry events
Mark and Matt are joined by Kevin Condron, Global Marketing Leader, Industrial & Distribution Sectors at IBM. Learn about the importance of marketing and comms working together to ensure collaboration, consistency, preparation, and being totally customer focused. Plus, learn how to make journalists happy to share your announcements and maybe the best LinkedIn tip ever!
https://www.linkedin.com/in/kevincondron1
https://www.ibm.com/industries/oil-gas
Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry.
Sign up for OGGN newsletters here.
Visit the OGGN Merch store here.
Curious about podcast advertising? Learn more here.
Mark LaCour | Matt Bertram
OGGN | LinkedIn | Facebook | Twitter | Instagram | TikTok
EWR Digital | LinkedIn
Enjoying the show? Leave us a review here!
More from OGGN …
Podcasts
LinkedIn Group
LinkedIn Company Page
Get notified about industry events
In this conversation, Mark and Matt discuss the importance of mindset in sales and marketing in the oil and gas industry. They emphasize the need for mental health and self-care, as well as the transfer of enthusiasm when selling. They also highlight the importance of seeing oneself as a peer and problem solver, rather than just a vendor. The conversation touches on the significance of having a sales process, controlling the process, and not being emotionally attached to deals or rejection. They also mention the value of creating high-value content on LinkedIn and avoiding external links in posts.
Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry.
Sign up for OGGN newsletters here.
Visit the OGGN Merch store here.
Curious about podcast advertising? Learn more here.
Mark LaCour | Matt Bertram
OGGN | LinkedIn | Facebook | Twitter | Instagram | TikTok
EWR Digital | LinkedIn
Enjoying the show? Leave us a review here!
More from OGGN …
Podcasts
LinkedIn Group
LinkedIn Company Page
Get notified about industry events
Mark, Matt and Rory discuss the power of storytelling in sales and marketing and how it can be effectively used in podcasts. They explore the benefits of podcasting as a medium for building trust and connecting with an audience. They also touch on the debate of audio-only versus video podcasts and the importance of personal branding in content creation. The conversation concludes with a discussion on the future of AI and its impact on content creation and ownership.
Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry.
Sign up for OGGN newsletters here.
Visit the OGGN Merch store here.
Curious about podcast advertising? Learn more here.
Mark LaCour | Matt Bertram
OGGN | LinkedIn | Facebook | Twitter | Instagram | TikTok
EWR Digital | LinkedIn
Enjoying the show? Leave us a review here!
More from OGGN …
Podcasts
LinkedIn Group
LinkedIn Company Page
Get notified about industry events
Mark and Matt learn a lot from Nick about push pull marketing for sales, how to get everybody on the same side of the table, what bad LinkedIn content looks like and marching orders for SDR’s in 2024. Plus, Nick is going to come back and help Mark and Matt with their insiders’ group.
Nick Loise
https://www.linkedin.com/in/nicholasloise
https://salesperformanceteam.com
Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry.
Sign up for OGGN newsletters here.
Visit the OGGN Merch store here.
Curious about podcast advertising? Learn more here.
Mark LaCour | Matt Bertram
OGGN | LinkedIn | Facebook | Twitter | Instagram | TikTok
EWR Digital | LinkedIn
Enjoying the show? Leave us a review here!
More from OGGN …
Podcasts
LinkedIn Group
LinkedIn Company Page
Get notified about industry events
Mark and Matt discuss how not to be seen as a vendor but as a thought leader in your space, how to generate high-quality leads at scale, where you can grab a bite to eat and hear these two going into much further detail in person and find out if you can podcast in the dark or not.
API Luncheon mentioned on May 14th: https://www.apihouston.org/event-details/live-podcast-selling-marketing-to-the-oil-gas-industry-in-2024-api-general-meeting-may-14-2024
Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry.
Sign up for OGGN newsletters here.
Visit the OGGN Merch store here.
Curious about podcast advertising? Learn more here.
Mark LaCour | Matt Bertram
OGGN | LinkedIn | Facebook | Twitter | Instagram | TikTok
EWR Digital | LinkedIn
Enjoying the show? Leave us a review here!
More from OGGN …
Podcasts
LinkedIn Group
LinkedIn Company Page
Get notified about industry events
The podcast currently has 59 episodes available.
1,902 Listeners
16,126 Listeners
518 Listeners
23 Listeners
45 Listeners
33,500 Listeners
983 Listeners
8 Listeners
10 Listeners
116 Listeners
32 Listeners
107 Listeners
67 Listeners
34 Listeners
10 Listeners
58 Listeners
5 Listeners
20 Listeners
29 Listeners
5 Listeners
29 Listeners
9 Listeners
4 Listeners
4 Listeners
11 Listeners
0 Listeners