Oil and Gas Sales and Marketing Podcast

By Mark LaCour and Matt BertramBusiness

Oil and Gas Sales and Marketing Podcast episodes

October 28 Oil and Gas Sales and Marketing: 8 Steps Your Competitors Skip | Ep 105
In this episode, Mark LaCour and Matt Bertram share eight strategic steps in sales and marketing that your competitors are skipping, and how you can leverage them for long-term success in the oil and gas industry. They emphasize the importance of discipline, process, and relationship-building in achieving sustainable growth.
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41 min
October 21 What I Learned Marketing to Oil and Gas: NavVis’s Nilu Tells All | Ep 104
In this episode, we explore the challenges and opportunities for new marketers entering the oil and gas industry, with insights from Nilu of Navis. We discuss digital transformation, brand building, and the impact of AI on marketing strategies.

Check out NavVis at https://www.navvis.com
Connect with Nilu at https://www.linkedin.com/in/nilufarmasrour/
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40 min
October 14 The Future of Marketing in 2027: AI Ate Search, Now What? | Ep 103
In this episode, Matt Bertram and Mark LaCour explore the future of marketing in 2027, focusing on AI, search engine evolution, and strategic positioning for enterprise marketing leaders. They discuss how AI is transforming search, the importance of data hygiene, and the need for marketing to be a vital part of the enterprise.
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38 min
September 23 Amazing AI-Powered Personalized Outreach that Works! Plus New Sponsor | Ep 103
In this episode, we explore how kaarvi.ai is revolutionizing sales and marketing in the oil and gas industry through AI-driven personalized outreach, lead scoring, and real-time analytics. It’s so good that it fooled Mark completely, leading him to developing a relationship with their CEO and bringing them onboard as a new sponsor. Discover how this innovative platform can transform your sales pipeline and marketing attribution efforts.
Check them out at https://website.kaarvi.ai
Connect with Shravan at https://www.linkedin.com/in/shravankgunda/
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36 min
September 22 When to Say No to a Deal and Toxic Customers | Ep 102
In this episode, Mark LaCour and Matt Bertram explore when to say no to deals, how to offboard toxic customers, and strategies for better sales and client management. They share practical tips on scope creep, communication red flags, pricing negotiations, and maintaining professionalism to build healthier business relationships.
Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry.
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35 min
September 16 When to Say No to a Deal and Toxic Customers | Ep 102
In this episode, Mark LaCour and Matt Bertram explore when to say no to deals, how to offboard toxic customers, and strategies for better sales and client management. They share practical tips on scope creep, communication red flags, pricing negotiations, and maintaining professionalism to build healthier business relationships.
Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry.
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40 min
September 01 What is producing monster results in 2026 | Ep 101
In this episode, Mark LaCour and Matt Bertram share their top strategies for 2026 that are driving monster results in sales and marketing within the oil and gas industry. They discuss innovative approaches like account-based marketing, intent signals, thought leadership, and leveraging co-marketing dollars to build visibility and trust.
Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry.
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32 min
August 26 Breaking into Oil and Gas, a Five Step Process | Ep 100
In this episode, Mark LaCour and Matthew Bertram share expert insights when answering a listeners question about selling into the oil and gas industry when you’ve never done it before. They discuss establishing trust, industry knowledge, and strategic entry points. Perfect for sales professionals looking to navigate this complex sector effectively.
Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry.
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30 min
August 19 Justifying Your Marketing Budget to the CFO | Ep 99
In this episode, Mark LaCour and Matthew Bertram discuss how oil field service companies can justify marketing budgets without relying on traditional lead metrics. They explore effective strategies for aligning marketing efforts with sales, understanding financial metrics, and leveraging AI for better decision-making.
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33 min
August 05 How to Accelerate Deal Closure in Oil and Gas | Ep 98
In this episode, Mark LaCour and Matthew Bertram discuss essential sales fundamentals for enterprise deals in the oil and gas industry, addressing common pitfalls and practical strategies to accelerate deal closure.
Download the checklist mentioned here: https://drive.google.com/file/d/1MaZrX-fnuZoj1xfr_UFZk-axpl8pRnRx/view?usp=sharing
Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry.
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37 min

About Oil and Gas Sales and Marketing Podcast

From the publisher's feed

Co-hosts Mark LaCour and Matthew Bertram bring oil and gas sales and marketing leaders the strategies that actually move deals. From AI adoption in upstream and oilfield services to how AI answer…