In our latest episode, hosts Mark LaCour and Matthew Bertram reflect on a year filled with milestones, gratitude, and exciting developments in their professional journeys. Join us as we explore their experiences and the evolving landscape of sales and marketing in the oil and gas sector. Oh yeah, they also published their first book!

Find our “Oil and Gas Sales and Marketing” book here: https://a.co/d/cvl3lsa

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At the Sellwell Conference, Matthew Bertram, digital strategist and Fractional CMO sits down with Paul Fuller of Membrain to unpack why most CRMs become data graveyards—and how to turn them into deal engines. They cover building a minimum viable CRM that actually helps reps sell: prospecting cadences that stick, buyer/seller milestones for each stage, clean pipeline management, true account mapping for expansion, and coaching baked into the workflow. Paul shares how Membrain replicates best practices at the push of a button, why overbuilt setups backfire, and how process + coaching can lift win rates and forecast accuracy—especially in long, complex cycles like oil & gas markets.

Guest: https://www.linkedin.com/in/psfuller/

SellWell Conference: https://www.theghgn.com/sell-well-2025

Sponsor: https://www.ewrdigital.com/

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At the Sellwell Conference, host Matthew Bertram digital strategist and CMO sits down with change-management veteran Michael Wright to unpack how to win complex, multi-stakeholder deals in oil & gas. They dig into mapping buying networks, aligning departments with “internal clinics,” and building a mutual, date-driven close plan that survives real-world hurdles (board calendars, signatory vacations, backups). 

Michael shares how industry credibility, safety/regulatory awareness, and adding value in every meeting turn long cycles into signed contracts—plus when to press for urgency and when to play the long game. If you sell into the patch—founders, CROs, enterprise reps, and BD leaders—this episode shows how to turn committees into customers.

Episode Links:

Guest: https://www.linkedin.com/in/mike-wright-austin/

SellWell Conference: https://www.theghgn.com/sell-well-2025

Sponsor: https://www.ewrdigital.com/

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Live from the Shell conference, this episode dives into how changing buyer behavior and AI are reshaping complex sales in oil & gas. We cover cleaning dirty CRMs, automating prospecting and meeting notes, using conversation intelligence to spot win patterns, tightening forecasts, and setting smart AI guardrails—practical workflows you can deploy now to sell faster and smarter.

Episode Links:

Guest: https://www.linkedin.com/in/michel-priv%C3%A9/

SellWell Conference: https://www.theghgn.com/sell-well-2025

Sponsor: https://www.ewrdigital.com/

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Matthew Bertram, Digital Strategist and Fractional CMO sits down with Arnaud Dasprez, CEO of HexaGroup to unpack their shift from traditional B2B marketing to a full customer-experience (CX) agency for energy. They dig into aligning branding, marketing, sales, and service; how private equity thinks about brand valuation and revenue lift; and why “branding ≠ a new logo.” 

You’ll hear practical ways to drive loyalty and NPS, accelerate digital transformation, and fix CRM adoption so it actually supports sellers. Plus: the evolving sales–marketing partnership in oil & gas—including how leaders like SLB are elevating marketing’s role. A true playbook for turning CX into measurable growth!

Episode Links:

Guest: https://www.linkedin.com/in/arnaud-dasprez/

SellWell Conference: https://www.theghgn.com/sell-well-2025

Sponsor: https://www.ewrdigital.com/

Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry.

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Mark LaCour | Matt Bertram 
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EWR Digital | LinkedIn

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In this episode of Matt Bertram, digital strategist and CMO, dives deep into the power of data in modern marketing and decision-making with Robin Sturgis. From the rise of AI analytics to the risks of bad or mislabeled data, Matt and guest Robin Sturgeon of InfoFluency explore how clean, accurate data drives smarter strategies — and why data governance and human oversight matter more than ever in the AI era.

Episode Links:

Guest: https://www.linkedin.com/in/robinsturgis/

SellWell Conference: https://www.theghgn.com/sell-well-2025

Sponsor: https://www.ewrdigital.com/

Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry.

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Mark LaCour | Matt Bertram 
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EWR Digital | LinkedIn

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At the Sellwell Conference, host Matt Bertram sits down with Ariana Smetana (Accel IQ Digital) to get practical about AI that actually moves the needle. They unpack how to integrate siloed CRM, ERP, and marketing data; why teams still live in spreadsheets; and how Excelinsight can turn Excel into an interactive, AI-driven analytics layer. They also dig into conversational AI/chatbots for SOPs and internal docs, plus the must-haves for data governance and security (SOC 2 mindset, masking sensitive fields, role-based access).

You’ll hear real oil-and-gas use cases—from sales/marketing reporting to asset/covenant reporting for lenders—that eliminate manual work, reduce risk, and speed decisions. The episode closes with a simple 30/60/90 plan for standing up AI responsibly so you see ROI fast without creating chaos.

Perfect for CROs, RevOps, marketing ops, and data leaders who want clean data, clear insights, and closed deals.

Episode Links:

Guest: https://www.linkedin.com/in/arianasmetana/

SellWell Conference: https://www.theghgn.com/sell-well-2025

Sponsor: https://www.ewrdigital.com/

Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry.

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Mark LaCour | Matt Bertram 
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EWR Digital | LinkedIn

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Live from the Shell conference, this episode dives into how changing buyer behavior and AI are reshaping complex sales in oil & gas. We cover cleaning dirty CRMs, automating prospecting and meeting notes, using conversation intelligence to spot win patterns, tightening forecasts, and setting smart AI guardrails—practical workflows you can deploy now to sell faster and smarter.

Episode Links:

Guest: https://www.linkedin.com/in/michel-priv%C3%A9/

SellWell Conference: https://www.theghgn.com/sell-well-2025

Sponsor: https://www.ewrdigital.com/

Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry.

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Mark LaCour | Matt Bertram 
OGGN | LinkedIn | Facebook | Twitter | Instagram | TikTok
EWR Digital | LinkedIn

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Live at the Sellwell Conference, Matthew Bertram and Katie (Murphy Marketing) unpack how to turn complex services into clear, buyer-ready messages. They cover interviewing customers to “pressure test” the pitch, framing why you/why now, and using real-world constraints (regulatory deadlines, capacity limits) to create honest urgency—so technical expertise lands, and complex sales move forward.

Episode Links:

Guest: https://www.linkedin.com/in/katielantukh/

SellWell Conference: https://www.theghgn.com/sell-well-2025

Sponsor: https://www.ewrdigital.com/

Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry.

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Mark LaCour | Matt Bertram 
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EWR Digital | LinkedIn

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Fractional CMO Richard Byrd joins Matthew Bertram to show how sales, marketing, and finance win together in oil & gas. Learn the RevOps moves that align messaging, use financial outcomes in pitches, and nurture long-cycle deals—so you stop chasing “leads” and start closing revenue.

Episode Links:

Guest: https://www.linkedin.com/in/richard-byrd-0809577/

SellWell Conference: https://www.theghgn.com/sell-well-2025

Sponsor: https://www.ewrdigital.com/

Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry.

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Mark LaCour | Matt Bertram 
OGGN | LinkedIn | Facebook | Twitter | Instagram | TikTok
EWR Digital | LinkedIn

Enjoying the show? Leave us a review here!

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