Oil and Gas Sales and Marketing Podcast

By Mark LaCour and Matt BertramBusiness

Oil and Gas Sales and Marketing Podcast episodes

October 15, 2025 Using AI to Drive Long-Form Sales | Ep 75
Episode Description: In this episode of Oil and Gas Sales and Marketing Podcast by OGGN, host Matthew Bertram sits down with Ian Uarte of Timbergrove at the Sell Well Conference in Houston to unpack the craft of long-form selling in the oil and gas industry.
Ian shares how his team uses AI-powered production insights to help clients boost efficiency and reduce operational reactivity. He also breaks down the consultative sales process — from understanding stakeholder pain points to speaking the client’s language — and why trust, reliability, and reputation are the true currency of successful salespeople.
Episode Links:
Guest: https://www.linkedin.com/in/ianuriarte/
SellWell Conference: https://www.theghgn.com/sell-well-2025
Sponsor: https://www.ewrdigital.com/
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Matt Bertram
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EWR Digital | LinkedIn
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12 min
October 01, 2025 Harnessing AI for Sales Success | Ep 74
In this episode, Matthew Bertram and Steven Werley discuss the transformative impact of AI on sales and marketing, particularly in the oil and gas industry. They explore how AI can streamline sales processes, enhance outreach, and improve efficiency. The conversation highlights the importance of bridging the gap between sales and technology, understanding the complexities of the sales process, and the necessity for both top-down and bottom-up approaches to AI adoption. They also introduce Closeable.ai, a tool designed to simplify sales tasks and improve data management.
Episode Links
https://closeable.ai
https://www.linkedin.com/in/stevenwerley
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32 min
September 24, 2025 Transforming Oil and Gas Sales with ROI | Ep 73
In this episode, Mark LaCour, Matthew Bertram, and Stephanie Chavez discuss the significant changes in the oil and gas industry, particularly focusing on digital transformation and the evolving roles of sales and marketing. They emphasize the importance of understanding complex sales dynamics, leveraging data and analytics, and the necessity of tailored messaging to different stakeholders. Stephanie shares insights on innovative solutions for legacy equipment and showcases effective sales tools, including an ROI calculator. The conversation also touches on the importance of building relationships in a digital age and offers LinkedIn tips for effective networking.
Episode Links
https://new-playbook-iiot-ugd0xai.gamma.site
https://www.linkedin.com/in/stephaniechavez0716
BlackPearl
Link to the Wellpad ROI calculator mentioned: https://blackpearltechnology.com/blackpearl-wellpad-roi-calculator/
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28 min
September 22, 2025 The Intersection of Personal Branding and Corporate Identity | Ep 72
In this episode, we delve into the powerful synergy between personal branding and corporate identity. Discover how aligning your personal brand with your company’s values can enhance both your professional image and the organization’s reputation. We’ll explore strategies for crafting a personal brand that not only stands out but also complements and strengthens the corporate identity. Tune in to learn from experts who have successfully navigated this intersection and gain insights on how to leverage your unique identity for career and business success.
Episode Links
NES Fircroft
https://www.nesfircroft.com
Nina Spencer
https://www.linkedin.com/in/nina-spencer-42673944
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30 min
July 02, 2025 Harnessing AI for Sales Success | Ep 71

In this conversation, Mark LaCour and Matthew Bertram discuss the transformative role of AI in sales and marketing. They explore practical applications of AI, including account-based selling, cold calling, and sales coaching, emphasizing the importance of leveraging data and technology to improve efficiency and drive results. They mention the two-hour workshop they’re putting on for companies to learn how to use AI for sales success. The discussion highlights the need for sales professionals to adapt to new tools and strategies to stay competitive in the evolving landscape.
Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry.
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Mark LaCour | Matt Bertram
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12 min
June 11, 2025 Mastering Sales Negotiation: Insights from Saad A Saad | Ep 70

In this conversation, Mark and Matt are joined by Saad A Saad. Saad discusses the intricacies of sales negotiation, emphasizing the unique nature of negotiations in a sales context compared to other types. He highlights common mistakes salespeople make, the importance of understanding client needs, and the role of data in negotiations. Cultural considerations and post-deal relationship management are also explored, providing a comprehensive view of effective negotiation strategies.
Matt: https://matthewbertram.com/
https://www.linkedin.com/in/saadasaad
https://www.stepinthelead.com
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33 min
June 04, 2025 PR, Sales, Marketing: Their Roles in Oil and Gas Success | Ep 69
In this episode, Mark, Matt, David Saxe and Paige Donnell discuss the critical role of public relations (PR) in the oil and gas industry, emphasizing the distinction between PR, marketing, and crisis communication. They explore the importance of storytelling in marketing, adapting to changing buyer behavior, and the integration of sales and marketing efforts. The conversation highlights the necessity of a strong digital presence and the value of investing in brand development for future success. The episode concludes with actionable marketing strategies that focus on delivering value to audiences.
Episode Links
Please add this to this and all future show notes under Matt: https://matthewbertram.com/
David Saxe
http://ellcreative.com/
https://www.linkedin.com/in/davesaxe
Paige Donnell
Home
https://www.linkedin.com/in/paigepr
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Mark LaCour | Matt Bertram
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36 min
May 28, 2025 Harnessing Conferences for Business Growth | Ep 68

Live from OTC. Mark and Matt explore the evolving landscape of networking and business development, emphasizing the importance of in-person connections, the impact of social media, and effective strategies for leveraging conferences and after-party events. They discuss how to build authority through content creation and the significance of meaningful connections in today’s business environment; all focused on driving an increase in sales revenue.
Episode Links
OTC https://2025.otcnet.org/
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Mark LaCour | Matt Bertram
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EWR Digital | LinkedIn
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27 min
May 21, 2025 Building a Sales Team from Scratch (hint – start with marketing) | Ep 67
In this episode, Mark LaCour and Jordan Driskell discuss the critical elements of building a successful sales and marketing team from scratch. They emphasize the importance of starting with marketing to generate leads, the role of metrics in predicting sales success, and the evolving landscape of sales strategies in the modern business environment. The conversation highlights the need for a strong web presence and effective marketing strategies to support sales efforts, ultimately leading to a more efficient and successful sales team. In this conversation, Mark LaCour and Jordan Driskell discuss effective strategies for motivating small teams, especially in sales and marketing roles, while managing limited resources. They explore the different motivators for employees, including money, ideology, coercion, and ego, and how understanding these can help in structuring compensation plans and management styles. As teams grow, they also address the challenge of maintaining involvement without micromanaging, emphasizing the importance of clear communication and respect for the chain of command. Finally, they touch on the significance of professionalism in online profiles, particularly on LinkedIn, to enhance personal branding and job prospects.
https://www.linkedin.com/in/j-damien-driskell
Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry.
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Mark LaCour | Matt Bertram
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EWR Digital | LinkedIn
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34 min
May 07, 2025 Mastering Sales Strategies for Global Accounts | 067

In this episode, Mark LaCour and Matthew Bertram discuss effective sales strategies for optimizing territory planning and account segmentation, particularly in complex global accounts. They emphasize the importance of understanding different business cultures, leveraging CRM systems for sales intelligence, and building a center of excellence to support sales teams. The conversation also touches on the role of automation in capturing valuable sales insights and the significance of branding in today’s competitive landscape. The episode concludes with a real-world LinkedIn success story that highlights the power of genuine connections in business.
Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry.
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Mark LaCour | Matt Bertram
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EWR Digital | LinkedIn
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33 min

About Oil and Gas Sales and Marketing Podcast

From the publisher's feed

Co-hosts Mark LaCour and Matthew Bertram bring oil and gas sales and marketing leaders the strategies that actually move deals. From AI adoption in upstream and oilfield services to how AI answer…