Oil and Gas Sales and Marketing Podcast

By Mark LaCour and Matt BertramBusiness

Oil and Gas Sales and Marketing Podcast episodes

April 23, 2025 Building a Winning Sales Team with guest Jason Jeray from Oracle | Ep 65
In this episode, Mark LaCour and co-host Matt are joined by Jason Jeray. They discuss the intricacies of building and managing a successful sales team, particularly in the context of enterprise sales at Oracle. They explore the importance of domain expertise, effective communication, and the alignment between sales and marketing. The conversation also touches on the evolving landscape of the oil and gas industry, the significance of training, and the necessity of building strong relationships with clients. Jason shares insights on managing sales teams, handling disagreements with marketing, and the value of in-person interactions in fostering trust.
https://www.linkedin.com/in/jason-jeray-370499a
https://www.oracle.com
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Mark LaCour | Matt Bertram
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29 min
April 16, 2025 Disconnected Marketing w/guest Casey Cheshire | Ep 64
In this conversation, Mark LaCour and Casey Cheshire discuss the concept of disconnected marketing and the importance of reconnecting with customers. They explore how marketing and sales can benefit from direct conversations with clients, the role of AI in marketing, and the significance of building relationships through podcasting and community engagement. They also delve into effective partnerships and the creation of mastermind groups to foster collaboration and learning among peers. The discussion emphasizes the need for a human touch in marketing efforts and actionable strategies for success.
Episode Links
https://www.linkedin.com/in/caseycheshire
[email protected]
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Mark LaCour | Matt Bertram
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31 min
April 09, 2025 Mastering Sales Engagement Strategies | Ep 063

In this conversation, Mark LaCour and Matthew Bertram discuss the challenges and strategies of engaging prospects in sales. They reflect on the evolution of sales techniques from the 1990s to the present, emphasizing the importance of understanding prospects, utilizing technology, and building genuine relationships. The discussion also covers the significance of social media presence, the impact of AI on sales, and the necessity of adapting to new marketing strategies. They provide practical advice for sales professionals, including the importance of personalizing outreach and being transparent with prospects.
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Mark LaCour | Matt Bertram
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35 min
March 19, 2025 How Animation Technology is Changing Marketing and Sales | Ep 062
In this episode of the Sales and Marketing Podcast, Mark LaCour engages with Peter Baxter and Jonathan from VSCO, a visualization company specializing in creating unique visualizations for various industries. They discuss the evolution of animation technology, the importance of visual storytelling in marketing, and the concept of digital twins. The conversation highlights how combining engineering expertise with storytelling enhances the clarity and effectiveness of marketing efforts, especially for complex products. The episode also outlines the process VSCO follows to create impactful visual content for their clients. In this conversation, Peter Baxter and Jonathan discuss the intricacies of technical animation, the importance of storytelling in video production, and how they adapt to client needs. They share insights on providing turnkey solutions, the challenges of marketing their own services, and the significance of emotional engagement in storytelling. Additionally, they offer practical LinkedIn tips for effective networking and content sharing.
Episode Links
http://visCo.no/
Peter Baxter
https://www.linkedin.com/in/peter-wj-baxter-29120a67
Jonathan Reichel
https://www.linkedin.com/in/jonathanreichel
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Mark LaCour | Matt Bertram
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EWR Digital | LinkedIn
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34 min
December 24, 2024 Christmas Special 2024
In this festive OGGN Christmas Special, the hosts and co-hosts engage in a fun-filled quiz that tests their holiday knowledge. The conversation flows from introductions to a series of light-hearted trivia questions, with plenty of laughter and banter along the way. The episode wraps up with warm holiday wishes and a humorous note about one particular listener.
Episode Links
See the video here: https://youtu.be/dHWKwYqy4f0
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Mark LaCour | Matt Bertram
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EWR Digital | LinkedIn
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11 min
December 09, 2024 Ending the Year Strong Part 1of a 2 part series
In this episode, Mark and Matt discuss strategies for ending the year strong from a sales perspective. They emphasize the importance of cleaning up sales pipelines, building authentic relationships with clients, and implementing effective follow-up strategies. The conversation also covers modernizing sales presentations, setting achievable goals, and generating leads for the upcoming year. Collaboration between sales and marketing is highlighted as a crucial element for success, along with the importance of celebrating wins at the end of the year.
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Mark LaCour | Matt Bertram
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30 min
November 27, 2024 Ending the Year Strong Part 2 of a 2 part series | Ep 60
In this second part of a two part series Matt and Mark discuss strategies for marketing professionals to end the year strong. They emphasize the importance of cleaning up contact lists, preparing for performance reviews, and documenting achievements. The conversation also covers the significance of aligning marketing efforts with sales objectives, exploring new marketing channels, and optimizing campaigns. Additionally, they highlight the need to humanize brands and communicate company vision effectively to foster connections with clients and employees.
Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry.
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Mark LaCour | Matt Bertram
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EWR Digital | LinkedIn
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27 min
October 18, 2024 Leadership and Sales Success w/Guest Will Barron | Ep 58
In this episode, Mark and Matt chat with Will Barron and discuss the simplification of sales processes and the importance of aligning sales and marketing efforts. They explore the concept of sales as a game, emphasizing the need for predictability and understanding the market. Will shares insights from his experience in medical device sales and the significance of selling solutions rather than just products. The conversation also highlights the necessity of qualified leads and the role of marketing in supporting sales efforts. The episode concludes with practical tips for leveraging LinkedIn effectively.
Episode Links
https://www.linkedin.com/in/willbarron
https://salesman.com
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Mark LaCour | Matt Bertram
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EWR Digital | LinkedIn
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26 min
October 03, 2024 Own The Space w/Guest Ian Ord. Part 2 of 2 | Ep 57
In this 2-part series Mark, Matt and Ian from Fifth Ring discuss the evolving role of marketing in the C-suite, emphasizing the importance of data-driven strategies and predictive revenue. They explore the need for a unified approach to data across departments, the cultural shifts necessary for effective collaboration, and the impact of AI on creativity in marketing. The discussion highlights the challenges and opportunities that arise when marketing professionals embrace a more analytical mindset and work closely with sales and executive teams to drive business results.
Episode Links
https://www.linkedin.com/in/ian-ord-9019a43
https://www.fifthring.com
Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry.
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Mark LaCour | Matt Bertram
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EWR Digital | LinkedIn
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27 min
September 11, 2024 The Power of Influencer Marketing in the Oil and Gas Industry | Ep 55
In this conversation, Mark LaCour and Matt Bertram discuss the concept of influencer marketing in the oil and gas industry. They explain that influencer marketing involves leveraging the trust and credibility of individuals who have a significant following and influence in a particular industry. They highlight the importance of finding the right influencers who align with your brand and target audience. The hosts emphasize that influencer marketing is not just for B2C companies, but also works effectively in the B2B space. They provide examples of how influencer marketing can be used to establish brand awareness, build trust, and drive high-quality leads. They also discuss the need for a strategic approach, budgeting, and tracking results in influencer marketing campaigns
Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry.
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Mark LaCour | Matt Bertram
OGGN | LinkedIn | Facebook | Twitter | Instagram | TikTok
EWR Digital | LinkedIn
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33 min

About Oil and Gas Sales and Marketing Podcast

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Co-hosts Mark LaCour and Matthew Bertram bring oil and gas sales and marketing leaders the strategies that actually move deals. From AI adoption in upstream and oilfield services to how AI answer…