Matt teaches Mark how to do research on your competitors – their pricing, tactics and customers. Plus, Mark drops a gold mine of a tip on what you should do when you lose an RFP.

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Mark LaCour | Matt Bertram 

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Mark and Matt learn a ton about cold calling to generate business, from the master himself Michael Pedone. Learn the process, tactics, and metrics that work in today’s social selling world. Plus, what to look for when hiring inside salespeople.

Guest

Michael Pedone

Founder/CEO

Online Sales Training Programs

https://www.linkedin.com/in/michaelpedone/

This episode is made possible by RigER

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Mark and Matt discuss driving sales by ranking organically for searches in Google, websites, long tail key phrases and how you can take business away from your competitors!

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Mark LaCour | Matt Bertram 

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Matt teaches Mark the difference between analytics and listening tools, learn which prospects are coming to your website, understand what your competitors are doing better than you, generate very warm leads, and Mark surprises Matt with a LinkedIn tip of the week.

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Mark and Matt discuss how to promote your local brick-and-mortar business, what you can do to generate more sales and how to use marketing to drive people into your store. Plus, for the first time ever we saved a marriage while eating barbecue.

Restaurant mentioned: Roegels Barbecue Katy Fwy

https://katyfreeway.roegelsbarbe cue.com

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Mark LaCour | Matt Bertram 

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EWR Digital | LinkedIn

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Mark and Matt expose the truth about CRM systems and how most are not valuable to the frontline sales people. They also discuss best practices, processes and techniques to make your CRM your second-best friend.

This episode is made possible by RigER

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Mark LaCour | Matt Bertram 

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EWR Digital | LinkedIn

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Join Mark and Matt as they learn from Greg Crabtree the proper way to set up sales compensation plans, that revenue is not important, but margins are and what happens to sales people when their bellies are full.



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Mark LaCour | Matt Bertram 

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EWR Digital | LinkedIn

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Mark and Matt discuss what account based selling (ABS) is, and what are the benefits? Plus, how to properly implement this technique and why Matt is sad that he no longer will get free gadgets.

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Mark LaCour | Matt Bertram 

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EWR Digital | LinkedIn

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Mark and Matt discuss the benefits of becoming a thought leader, how to get there, and giving away valuable stuff for free.

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Mark LaCour | Matt Bertram 

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EWR Digital | LinkedIn

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Mark and Matt talk with Chris Kapp and discuss how selling engineered products to the Oil and Gas industry is different than other B2B sales, the relationship between the sales process and business strategy, and how you’re probably wasting both your time and money by hiring an external consultant. With a special guest for the product review.

Chris’s book “How to Sell Engineered Products“

Product Review: GagaKing Portable Charger for Apple Watch

This episode is made possible by RigER

Mark LaCour | Matt Bertram 

OGGN LinkedIn | Facebook | Twitter | Instagram | TikTok

EWR Digital | LinkedIn

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