Oil and Gas Sales and Marketing Podcast

By Mark LaCour and Matt BertramBusiness

Oil and Gas Sales and Marketing Podcast episodes

April 03, 2024 Account Based Marketing | Ep 45
Mark and Matt are back with Todd and Ian with Fifth Ring, and explore ABM. What most people get wrong, how to do it right, the tech stack, storytelling and how to personalize your approach. All to ensure that you get the perfect story in front of your perfect prospect to drive sales.
Todd Gregory
https://www.linkedin.com/in/jtoddgregory/
Ian Ord
https://www.linkedin.com/in/ian-ord-9019a43/overlay/about-this-profile/
Fifth Ring
https://www.fifthring.com/
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Mark LaCour | Matt Bertram
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34 min
March 27, 2024 Lack of Brand Awareness. What to Do About It | Ep 44
Mark and Matt discuss what it takes to maintain a strong presence in the minds of your target audience, building brand loyalty and influencing your buyers, how to measure brand awareness, engaging with online communities and the importance of consistent branding elements. Plus, find out if Mark is considered an influencer or not.
Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry.
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Mark LaCour | Matt Bertram
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EWR Digital | LinkedIn
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24 min
March 20, 2024 Owning the Space with Guests from Fifth Ring | Ep 43
Mark and Matt sit down with Todd and Ian with Fifth Ring and discuss the ways to ensure your brand can clearly communicate what differentiates you from your competitors, why the low-price leader does not like being the low-price leader, and the joys of loss reviews.
Todd Gregory
https://www.linkedin.com/in/jtoddgregory/
Ian Ord
https://www.linkedin.com/in/ian-ord-9019a43/overlay/about-this-profile/
Fifth Ring
https://www.fifthring.com/
Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry.
Sign up for OGGN newsletters here.
Visit the OGGN Merch store here.
Curious about podcast advertising? Learn more here.
Mark LaCour | Matt Bertram
OGGN | LinkedIn | Facebook | Twitter | Instagram | TikTok
EWR Digital | LinkedIn
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30 min
March 13, 2024 Shortening the Sales Cycle | Ep 42
Mark and Matt hang out at Buzz and Bites and discuss charging for scope creep, calendar technology, talking to the right person, how you should own and control the sales process, making it easy for your customer to buy, and how to be persistent without being aggravating. And they can’t help it, but they go off on a tangent at the end.
Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry.
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Visit the OGGN Merch store here.
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Mark LaCour | Matt Bertram
OGGN | LinkedIn | Facebook | Twitter | Instagram | TikTok
EWR Digital | LinkedIn
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32 min
March 06, 2024 The Pendulum has Swung Back with Guest Fifth Ring | Ep 41
Mark and Matt sit down with Todd and Ian with Fifth Ring and discuss how the views and perception around oil and gas is changing both in the EU and the US, the importance of staying true to who you are, and how unexpectedly the renewable industry needs help with their messaging. Plus, Matt tries really hard not to lose half our audience!
Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry.
Todd Gregory: https://www.linkedin.com/in/jtoddgregory/
Ian Ord: https://www.linkedin.com/in/ian-ord-9019a43/overlay/about-this-profile/
Fifth Ring: https://www.fifthring.com/
Sign up for OGGN newsletters here.
Visit the OGGN Merch store here.
Curious about podcast advertising? Learn more here.
Mark LaCour | Matt Bertram
OGGN | LinkedIn | Facebook | Twitter | Instagram | TikTok
EWR Digital | LinkedIn
Enjoying the show? Leave us a review here!
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25 min
February 21, 2024 Trade Show Demos. How to Do It Right! | Ep 40
Best practices on running demos at your trade show booth. What to do, what not to do and how to follow up. Plus, how to attract engineers to your booth AND we are now looking for a new sponsor for this podcast!
Recorded live at: https://napeexpo.com/summit
Thank You to https://www.tgs.com/ or sponsoring our podcast pavilion!
Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry.
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Visit the OGGN Merch store here.
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Mark LaCour | Matt Bertram
OGGN | LinkedIn | Facebook | Twitter | Instagram | TikTok
EWR Digital | LinkedIn
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30 min
February 07, 2024 Hitting the Ground Running for 2024 | Ep 39
A bunch of actionable tips and techniques to make sure you achieve your goals in sales and marketing for 2024. Plus learn who Marks dream client is, which OGGN podcast is selling the most merch and how to make sure your competitors are not really competitors.
Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry.
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Visit the OGGN Merch store here.
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Mark LaCour | Matt Bertram
OGGN | LinkedIn | Facebook | Twitter | Instagram | TikTok
EWR Digital | LinkedIn
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27 min
February 02, 2024 Story Telling | Ep 38
Learn the power of storytelling for both sales and marketing, the difference between storytelling and content marketing, the hero’s journey and why Mark waters up sometimes when watching TV.
Matt’s books mentioned: https://www.amazon.com/stores/Matt-Bertram/author/B07FCQXDC7
Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry.
Sign up for OGGN newsletters here.
Visit the OGGN Merch store here.
Curious about podcast advertising? Learn more here.
Mark LaCour | Matt Bertram
OGGN | LinkedIn | Facebook | Twitter | Instagram | TikTok
EWR Digital | LinkedIn
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34 min
January 03, 2024 You Have the Meeting, So Now What? With Guest Warren Spiwak | Ep 37
Mark and Matt are joined by Warren, host of the Oil and Gas Pitch Podcast and they discuss what to do (and what not to do) when you secure that first important prospect meeting. Plus learn what Gelotophobia is and how to get a free coaching session.
Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry.
Sign up for OGGN newsletters here.
Mark LaCour | Matt Bertram
OGGN | LinkedIn | Facebook | Twitter | Instagram | TikTok
EWR Digital | LinkedIn
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53 min
December 26, 2023 The OGGN Holiday Special | Ep 36
Warm thoughts and good cheer from your favorite bunch of oil and energy podcast hosts.
*** Watch the VIDEO here ***
Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry.
Sign up for OGGN newsletters here.
Mark LaCour | Matt Bertram
OGGN | LinkedIn | Facebook | Twitter | Instagram | TikTok
EWR Digital | LinkedIn
Enjoying the show? Leave us a review here!
More from OGGN …
Podcasts
LinkedIn Group
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7 min

About Oil and Gas Sales and Marketing Podcast

From the publisher's feed

Co-hosts Mark LaCour and Matthew Bertram bring oil and gas sales and marketing leaders the strategies that actually move deals. From AI adoption in upstream and oilfield services to how AI answer…