Oil and Gas Sales and Marketing Podcast

By Mark LaCour and Matt BertramBusiness

Oil and Gas Sales and Marketing Podcast episodes

August 28, 2024 Generating leads. How to Get in Front of Operators w/Guest Brendon Webb | Ep 55
Have you ever wanted to know how to successfully cold call oil and gas operators and generate quality sales leads? Well, Mark and Matt bring on the expert Brendon Webb to discuss this and also compelling messaging, email or phone call first, role-playing and what you should do if you can’t handle being told “No”. Plus, how you leave money on the table with only one follow up!
https://www.linkedin.com/in/brendon-webb
https://www.helmerichpayne.com
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Mark LaCour | Matt Bertram
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38 min
August 23, 2024 The New ABB w/Guest Anand Jha | Ep 54
This is not your grandfather’s ABB! Mark and Anand discuss strategies for positioning low-carbon technologies and services to traditional oil and gas clients, adapting pricing models and value propositions, building new client relationships, expand market share, training and coaching of the sales team. And the importance of loss reviews!
https://www.linkedin.com/in/anandjha01
https://global.abb/group/en/technology/ventures
https://global.abb/group/en
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28 min
August 02, 2024 Marketing and Comms. The Importance of Collaboration w/Guest Kevin Condron | Ep 53
Mark and Matt are joined by Kevin Condron, Global Marketing Leader, Industrial & Distribution Sectors at IBM. Learn about the importance of marketing and comms working together to ensure collaboration, consistency, preparation, and being totally customer focused. Plus, learn how to make journalists happy to share your announcements and maybe the best LinkedIn tip ever!
https://www.linkedin.com/in/kevincondron1
https://www.ibm.com/industries/oil-gas
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Mark LaCour | Matt Bertram
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33 min
July 24, 2024 More Than Just a Vendor – Be a Peer and Problem Solver | Ep 52
In this conversation, Mark and Matt discuss the importance of mindset in sales and marketing in the oil and gas industry. They emphasize the need for mental health and self-care, as well as the transfer of enthusiasm when selling. They also highlight the importance of seeing oneself as a peer and problem solver, rather than just a vendor. The conversation touches on the significance of having a sales process, controlling the process, and not being emotionally attached to deals or rejection. They also mention the value of creating high-value content on LinkedIn and avoiding external links in posts.
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Mark LaCour | Matt Bertram
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34 min
June 26, 2024 The New Sales Debate: Audio-Only vs Video Podcasts w/Guest Rory Nolan | Ep 51
Mark, Matt and Rory discuss the power of storytelling in sales and marketing and how it can be effectively used in podcasts. They explore the benefits of podcasting as a medium for building trust and connecting with an audience. They also touch on the debate of audio-only versus video podcasts and the importance of personal branding in content creation. The conversation concludes with a discussion on the future of AI and its impact on content creation and ownership.
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Mark LaCour | Matt Bertram
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EWR Digital | LinkedIn
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30 min
June 12, 2024 Push Pull Marketing for Sales w/guest Nick Loise | Ep 50
Mark and Matt learn a lot from Nick about push pull marketing for sales, how to get everybody on the same side of the table, what bad LinkedIn content looks like and marching orders for SDR’s in 2024. Plus, Nick is going to come back and help Mark and Matt with their insiders’ group.
Nick Loise
https://www.linkedin.com/in/nicholasloise
https://salesperformanceteam.com
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Mark LaCour | Matt Bertram
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29 min
May 15, 2024 Selling From the Stage. How to be Seen as the Thought Leader part one | Ep 49
Mark and Matt discuss how not to be seen as a vendor but as a thought leader in your space, how to generate high-quality leads at scale, where you can grab a bite to eat and hear these two going into much further detail in person and find out if you can podcast in the dark or not.
API Luncheon mentioned on May 14th: https://www.apihouston.org/event-details/live-podcast-selling-marketing-to-the-oil-gas-industry-in-2024-api-general-meeting-may-14-2024
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Mark LaCour | Matt Bertram
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EWR Digital | LinkedIn
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26 min
May 01, 2024 The Power of Hybrid Events, with guests Trae Stanley and Benjamin Jansen with Audion | Ep 48
Mark and Matt learn how Trey, Benjamin and their company Audion bring in people from all over the world remotely, deliver high-quality video and audio and produce events that are part in person and part remote. Learn the power and reach of these hybrid events, what it takes to do it right, how to reduce your marketing budget, and deliver your message to the audiences in an impactful way. Plus, Mark gets offered a sales job!
https://audionllc.com
https://www.linkedin.com/in/traestanley/
https://www.linkedin.com/in/jansenbenjamin/
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Mark LaCour | Matt Bertram
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EWR Digital | LinkedIn
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27 min
April 17, 2024 Transition: Dealing with Sales Changes w/guest Michel Prive | Ep 47
Mark and Matt have a great conversation with Michel Prive on why changes happen in the sales arena and what sales leaders need to do to reset their sales strategy, course correct their team\’s activity, and how to shift focus to the new status. All of which leads to new revenue and opportunities, if handled correctly. Plus, it looks like we have a new recording home at Buzz and Bites!
https://www.linkedin.com/in/michel-priv%C3%A9/
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Mark LaCour | Matt Bertram
OGGN | LinkedIn | Facebook | Twitter | Instagram | TikTok
EWR Digital | LinkedIn
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35 min
April 10, 2024 Virtual Showrooms with guests Ben and Jason from Quake Marketing Group | Ep 46
Matt and Mark have a fascinating discussion with Ben and Jason with Quake Marketing Group, about their virtual showrooms. This is not what you\’re thinking, but a very easy and dynamic way to show off your company\’s products or services anywhere, at any time in a 3-dimensional space, that is ridiculously easy to understand. Think of this as a digital twin for oil and gas sales and marketing teams.
Quake
https://quakemg.com
Ben Seligson
https://www.linkedin.com/in/ben-seligson/overlay/about-this-profile/
Jason Ruby
https://www.linkedin.com/in/jtruby/
Demos mentioned
https://show.romet.solutions
https://maag.solutions
https://quakemg.com/UMS2/
Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry.
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Mark LaCour | Matt Bertram
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EWR Digital | LinkedIn
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27 min

About Oil and Gas Sales and Marketing Podcast

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Co-hosts Mark LaCour and Matthew Bertram bring oil and gas sales and marketing leaders the strategies that actually move deals. From AI adoption in upstream and oilfield services to how AI answer…