In this conversation, Mark LaCour and Matthew Bertram discuss the challenges and strategies of engaging prospects in sales. They reflect on the evolution of sales techniques from the 1990s to the present, emphasizing the importance of understanding prospects, utilizing technology, and building genuine relationships. The discussion also covers the significance of social media presence, the impact of AI on sales, and the necessity of adapting to new marketing strategies. They provide practical advice for sales professionals, including the importance of personalizing outreach and being transparent with prospects.

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Mark LaCour | Matt Bertram 
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