Mark, Matt and Rory discuss the power of storytelling in sales and marketing and how it can be effectively used in podcasts. They explore the benefits of podcasting as a medium for building trust and connecting with an audience. They also touch on the debate of audio-only versus video podcasts and the importance of personal branding in content creation. The conversation concludes with a discussion on the future of AI and its impact on content creation and ownership.

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Mark LaCour | Matt Bertram 
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Mark and Matt learn a lot from Nick about push pull marketing for sales, how to get everybody on the same side of the table, what bad LinkedIn content looks like and marching orders for SDR’s in 2024. Plus, Nick is going to come back and help Mark and Matt with their insiders’ group. 

Nick Loise

https://www.linkedin.com/in/nicholasloise

https://salesperformanceteam.com

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Mark LaCour | Matt Bertram 
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EWR Digital | LinkedIn

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Mark and Matt discuss how not to be seen as a vendor but as a thought leader in your space, how to generate high-quality leads at scale, where you can grab a bite to eat and hear these two going into much further detail in person and find out if you can podcast in the dark or not.

API Luncheon mentioned on May 14th: https://www.apihouston.org/event-details/live-podcast-selling-marketing-to-the-oil-gas-industry-in-2024-api-general-meeting-may-14-2024

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Mark LaCour | Matt Bertram 
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EWR Digital | LinkedIn

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Mark and Matt learn how Trey, Benjamin and their company Audion bring in people from all over the world remotely, deliver high-quality video and audio and produce events that are part in person and part remote. Learn the power and reach of these hybrid events, what it takes to do it right, how to reduce your marketing budget, and deliver your message to the audiences in an impactful way. Plus, Mark gets offered a sales job!

https://audionllc.com

https://www.linkedin.com/in/traestanley/

https://www.linkedin.com/in/jansenbenjamin/

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Mark LaCour | Matt Bertram 
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EWR Digital | LinkedIn

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Mark and Matt have a great conversation with Michel Prive on why changes happen in the sales arena and what sales leaders need to do to reset their sales strategy, course correct their team\’s activity, and how to shift focus to the new status. All of which leads to new revenue and opportunities, if handled correctly. Plus, it looks like we have a new recording home at Buzz and Bites!

https://www.linkedin.com/in/michel-priv%C3%A9/

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Mark LaCour | Matt Bertram 
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Matt and Mark have a fascinating discussion with Ben and Jason with Quake Marketing Group, about their virtual showrooms. This is not what you\’re thinking, but a very easy and dynamic way to show off your company\’s products or services anywhere, at any time in a 3-dimensional space, that is ridiculously easy to understand. Think of this as a digital twin for oil and gas sales and marketing teams.

Quake

https://quakemg.com

Ben Seligson

https://www.linkedin.com/in/ben-seligson/overlay/about-this-profile/

Jason Ruby

https://www.linkedin.com/in/jtruby/

Demos mentioned

https://show.romet.solutions

https://maag.solutions

https://quakemg.com/UMS2/

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Mark LaCour | Matt Bertram 
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Mark and Matt are back with Todd and Ian with Fifth Ring, and explore ABM. What most people get wrong, how to do it right, the tech stack, storytelling and how to personalize your approach. All to ensure that you get the perfect story in front of your perfect prospect to drive sales.

Todd Gregory
https://www.linkedin.com/in/jtoddgregory/

Ian Ord
https://www.linkedin.com/in/ian-ord-9019a43/overlay/about-this-profile/

Fifth Ring
https://www.fifthring.com/

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Mark LaCour | Matt Bertram 
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Mark and Matt discuss what it takes to maintain a strong presence in the minds of your target audience, building brand loyalty and influencing your buyers, how to measure brand awareness, engaging with online communities and the importance of consistent branding elements. Plus, find out if Mark is considered an influencer or not.

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Mark LaCour | Matt Bertram 
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EWR Digital | LinkedIn

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Mark and Matt sit down with Todd and Ian with Fifth Ring and discuss the ways to ensure your brand can clearly communicate what differentiates you from your competitors, why the low-price leader does not like being the low-price leader, and the joys of loss reviews.

Todd Gregory
https://www.linkedin.com/in/jtoddgregory/

Ian Ord
https://www.linkedin.com/in/ian-ord-9019a43/overlay/about-this-profile/

Fifth Ring
https://www.fifthring.com/

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Mark LaCour | Matt Bertram 
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EWR Digital | LinkedIn

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Mark and Matt hang out at Buzz and Bites and discuss charging for scope creep, calendar technology, talking to the right person, how you should own and control the sales process, making it easy for your customer to buy, and how to be persistent without being aggravating. And they can’t help it, but they go off on a tangent at the end.

Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry.

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Mark LaCour | Matt Bertram 
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EWR Digital | LinkedIn

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