At the Sellwell Conference, host Matthew Bertram digital strategist and CMO sits down with change-management veteran Michael Wright to unpack how to win complex, multi-stakeholder deals in oil & gas. They dig into mapping buying networks, aligning departments with “internal clinics,” and building a mutual, date-driven close plan that survives real-world hurdles (board calendars, signatory vacations, backups). 

Michael shares how industry credibility, safety/regulatory awareness, and adding value in every meeting turn long cycles into signed contracts—plus when to press for urgency and when to play the long game. If you sell into the patch—founders, CROs, enterprise reps, and BD leaders—this episode shows how to turn committees into customers.

Episode Links:

Guest: https://www.linkedin.com/in/mike-wright-austin/

SellWell Conference: https://www.theghgn.com/sell-well-2025

Sponsor: https://www.ewrdigital.com/

Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry.

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