In this episode of the Oil and Gas Sales and Marketing Podcast, Matthew Bertram, digital strategist and CMO dives deep into the power of data in modern marketing and decision-making with Robin Sturgeon. From the rise of AI analytics to the risks of bad or mislabeled data, Matt and guest Robin Sturgeon of InfoFluency explore how clean, accurate data drives smarter strategies — and why data governance and human oversight matter more than ever in the AI era.

Episode Links:

Guest: https://www.linkedin.com/in/robinsturgis/

SellWell Conference: https://www.theghgn.com/sell-well-2025

Sponsor: https://www.ewrdigital.com/

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Mark LaCour | Matt Bertram 
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