Oil and Gas Sales and Marketing Podcast

In this episode, Mark LaCour and Matthew Bertram explore the transformative impact of AI on sales, marketing, and reputation management. They discuss how data governance, AI tools, and strategic insights are reshaping industries and what businesses need to do to stay ahead. And they have a little fun with Mark explaining why he sold his original company modalpoint to Matt, even though he swore, he would never do it.

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In this episode, Thomas shares with Mark Lacour and Matthew Bertram insights on transforming small businesses, especially family-run operations, through structured systems, sales, and marketing strategies. Discover how to build sellable, scalable businesses and leverage data and AI for growth.

Thomas Rechtien, Rechtien Consult
https://www.rechtienconsult.com
https://www.linkedin.com/in/thomas-rechtien/

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In this episode, Mark LaCour and Matthew Bertram explore the complexities of enterprise sales, buyer hesitation, and effective strategies for navigating decision-making groups. They share practical tips on managing risk perception, mapping stakeholder ecosystems, and controlling the sales process to close deals successfully.

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In this episode, Mark LaCour and Matthew Bertram discuss the transformative impact of AI on oil and gas sales and marketing. They explore how AI enhances brand visibility, the importance of digital information governance, and strategies for leveraging podcasts and content to build trust and drive sales.

OGGN Blog Post: Why Oil and Gas Companies Need AI Visibility, Not Just SEO
https://oggn.com/oil-gas-ai-visibility-not-just-seo/

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In this episode of the Sales and Marketing Podcast, Mark LaCour and Matthew Bertram discuss the evolution of their podcast and the launch of their new book focused on sales and marketing in the oil and gas industry. They welcome Brian Confer from Capturely, who shares his unique journey from a mobile photo studio to a technology-driven virtual headshot service.

The conversation highlights the importance of professional headshots in building trust and enhancing online profiles, especially in a remote work environment. Brian discusses the challenges of transitioning to a virtual company during COVID-19 and how Capturely fits into employee engagement strategies. The episode concludes with valuable LinkedIn tips and insights into the future of branding and marketing in the digital age.

https://www.linkedin.com/in/brianconfer/
https://capturely.com

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Matthew Bertram—digital strategist and fractional CMO—sits down with RevOps leader Wesleyne Whittaker to demystify revenue operations: aligning sales, marketing, CS, finance, and ops into a single profit engine. They dig into the numbers behind pricing—smart discount guardrails, margin floors—and how to build cross-functional processes that actually flow. Wesleyne also shares her BELIEF Selling framework (Break barriers, Empower mindset, Learn continuously, Implement boldly, Execute consistently, Fuel others) and how individualized micro-training turns it into daily behavior. Practical plays to price with confidence, tighten handoffs, and drive predictable growth.

Episode Links:

Guest: https://www.linkedin.com/in/wesleyne/

SellWell Conference: https://www.theghgn.com/sell-well-2025

Sponsor: https://www.ewrdigital.com/

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Two industrial marketing strategists—host Matthew Bertram and Travis Ziebro—sit down to talk shop and show technical companies how to align sales and marketing messaging to win with engineers online. They dig into building high-authority content that reflects real expertise, why generic AI copy falls flat, and how to turn spec-level sales conversations into digital assets that rank and convert. 

You’ll get practical SEO plays for today’s Google/LLM reality—entity-based strategy, interconnected topic “nodes,” and human-centered storytelling that builds trust and authority. If you sell pumps, compressors, controls, or any complex solution, this episode shows you how to speak like an engineer, show your work, and earn the click.

Guest: https://www.linkedin.com/in/ziebro/

SellWell Conference: https://www.theghgn.com/sell-well-2025

Sponsor: https://www.ewrdigital.com/

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In our latest episode, hosts Mark LaCour and Matthew Bertram reflect on a year filled with milestones, gratitude, and exciting developments in their professional journeys. Join us as we explore their experiences and the evolving landscape of sales and marketing in the oil and gas sector. Oh yeah, they also published their first book!

Find our “Oil and Gas Sales and Marketing” book here: https://a.co/d/cvl3lsa

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At the Sellwell Conference, Matthew Bertram, digital strategist and Fractional CMO sits down with Paul Fuller of Membrain to unpack why most CRMs become data graveyards—and how to turn them into deal engines. They cover building a minimum viable CRM that actually helps reps sell: prospecting cadences that stick, buyer/seller milestones for each stage, clean pipeline management, true account mapping for expansion, and coaching baked into the workflow. Paul shares how Membrain replicates best practices at the push of a button, why overbuilt setups backfire, and how process + coaching can lift win rates and forecast accuracy—especially in long, complex cycles like oil & gas markets.

Guest: https://www.linkedin.com/in/psfuller/

SellWell Conference: https://www.theghgn.com/sell-well-2025

Sponsor: https://www.ewrdigital.com/

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At the Sellwell Conference, host Matthew Bertram digital strategist and CMO sits down with change-management veteran Michael Wright to unpack how to win complex, multi-stakeholder deals in oil & gas. They dig into mapping buying networks, aligning departments with “internal clinics,” and building a mutual, date-driven close plan that survives real-world hurdles (board calendars, signatory vacations, backups). 

Michael shares how industry credibility, safety/regulatory awareness, and adding value in every meeting turn long cycles into signed contracts—plus when to press for urgency and when to play the long game. If you sell into the patch—founders, CROs, enterprise reps, and BD leaders—this episode shows how to turn committees into customers.

Episode Links:

Guest: https://www.linkedin.com/in/mike-wright-austin/

SellWell Conference: https://www.theghgn.com/sell-well-2025

Sponsor: https://www.ewrdigital.com/

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