In this episode, we delve into the powerful synergy between personal branding and corporate identity. Discover how aligning your personal brand with your company’s values can enhance both your professional image and the organization’s reputation. We’ll explore strategies for crafting a personal brand that not only stands out but also complements and strengthens the corporate identity. Tune in to learn from experts who have successfully navigated this intersection and gain insights on how to leverage your unique identity for career and business success.

Episode Links

NES Fircroft

https://www.nesfircroft.com

Nina Spencer

https://www.linkedin.com/in/nina-spencer-42673944

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Mark LaCour | Matt Bertram 
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EWR Digital | LinkedIn

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In this conversation, Mark LaCour and Matthew Bertram discuss the transformative role of AI in sales and marketing. They explore practical applications of AI, including account-based selling, cold calling, and sales coaching, emphasizing the importance of leveraging data and technology to improve efficiency and drive results. They mention the two-hour workshop they’re putting on for companies to learn how to use AI for sales success. The discussion highlights the need for sales professionals to adapt to new tools and strategies to stay competitive in the evolving landscape.

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Mark LaCour | Matt Bertram 
OGGN | LinkedIn | Facebook | Twitter | Instagram | TikTok
EWR Digital | LinkedIn

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In this conversation, Mark and Matt are joined by Saad A Saad. Saad discusses the intricacies of sales negotiation, emphasizing the unique nature of negotiations in a sales context compared to other types. He highlights common mistakes salespeople make, the importance of understanding client needs, and the role of data in negotiations. Cultural considerations and post-deal relationship management are also explored, providing a comprehensive view of effective negotiation strategies.

Matt: https://matthewbertram.com/

https://www.linkedin.com/in/saadasaad

https://www.stepinthelead.com

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Mark LaCour | Matt Bertram 
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EWR Digital | LinkedIn

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In this episode, Mark, Matt, David Saxe and Paige Donnell discuss the critical role of public relations (PR) in the oil and gas industry, emphasizing the distinction between PR, marketing, and crisis communication. They explore the importance of storytelling in marketing, adapting to changing buyer behavior, and the integration of sales and marketing efforts. The conversation highlights the necessity of a strong digital presence and the value of investing in brand development for future success. The episode concludes with actionable marketing strategies that focus on delivering value to audiences.

Episode Links

Please add this to this and all future show notes under Matt: https://matthewbertram.com/

David Saxe

http://ellcreative.com/

https://www.linkedin.com/in/davesaxe

Paige Donnell

https://www.linkedin.com/in/paigepr

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Mark LaCour | Matt Bertram 
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EWR Digital | LinkedIn

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Live from OTC. Mark and Matt explore the evolving landscape of networking and business development, emphasizing the importance of in-person connections, the impact of social media, and effective strategies for leveraging conferences and after-party events. They discuss how to build authority through content creation and the significance of meaningful connections in today’s business environment; all focused on driving an increase in sales revenue.

Episode Links

OTC https://2025.otcnet.org/

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Mark LaCour | Matt Bertram 
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EWR Digital | LinkedIn

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In this episode, Mark LaCour and Jordan Driskell discuss the critical elements of building a successful sales and marketing team from scratch. They emphasize the importance of starting with marketing to generate leads, the role of metrics in predicting sales success, and the evolving landscape of sales strategies in the modern business environment. The conversation highlights the need for a strong web presence and effective marketing strategies to support sales efforts, ultimately leading to a more efficient and successful sales team. In this conversation, Mark LaCour and Jordan Driskell discuss effective strategies for motivating small teams, especially in sales and marketing roles, while managing limited resources. They explore the different motivators for employees, including money, ideology, coercion, and ego, and how understanding these can help in structuring compensation plans and management styles. As teams grow, they also address the challenge of maintaining involvement without micromanaging, emphasizing the importance of clear communication and respect for the chain of command. Finally, they touch on the significance of professionalism in online profiles, particularly on LinkedIn, to enhance personal branding and job prospects.

https://www.linkedin.com/in/j-damien-driskell

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Mark LaCour | Matt Bertram 
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EWR Digital | LinkedIn

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In this episode, Mark LaCour and Matthew Bertram discuss effective sales strategies for optimizing territory planning and account segmentation, particularly in complex global accounts. They emphasize the importance of understanding different business cultures, leveraging CRM systems for sales intelligence, and building a center of excellence to support sales teams. The conversation also touches on the role of automation in capturing valuable sales insights and the significance of branding in today’s competitive landscape. The episode concludes with a real-world LinkedIn success story that highlights the power of genuine connections in business.

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Mark LaCour | Matt Bertram 
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EWR Digital | LinkedIn

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In this episode, Mark LaCour and co-host Matt are joined by Jasun Jeray. They discuss the intricacies of building and managing a successful sales team, particularly in the context of enterprise sales at Oracle. They explore the importance of domain expertise, effective communication, and the alignment between sales and marketing. The conversation also touches on the evolving landscape of the oil and gas industry, the significance of training, and the necessity of building strong relationships with clients. Jason shares insights on managing sales teams, handling disagreements with marketing, and the value of in-person interactions in fostering trust.

https://www.linkedin.com/in/jason-jeray-370499a

https://www.oracle.com

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Mark LaCour | Matt Bertram 
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EWR Digital | LinkedIn

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In this conversation, Mark LaCour and Casey Cheshire discuss the concept of disconnected marketing and the importance of reconnecting with customers. They explore how marketing and sales can benefit from direct conversations with clients, the role of AI in marketing, and the significance of building relationships through podcasting and community engagement. They also delve into effective partnerships and the creation of mastermind groups to foster collaboration and learning among peers. The discussion emphasizes the need for a human touch in marketing efforts and actionable strategies for success.

Episode Links

https://www.linkedin.com/in/caseycheshire

[email protected]

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Mark LaCour | Matt Bertram 
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EWR Digital | LinkedIn

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In this conversation, Mark LaCour and Matthew Bertram discuss the challenges and strategies of engaging prospects in sales. They reflect on the evolution of sales techniques from the 1990s to the present, emphasizing the importance of understanding prospects, utilizing technology, and building genuine relationships. The discussion also covers the significance of social media presence, the impact of AI on sales, and the necessity of adapting to new marketing strategies. They provide practical advice for sales professionals, including the importance of personalizing outreach and being transparent with prospects.

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Mark LaCour | Matt Bertram 
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EWR Digital | LinkedIn

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