Live at the Sellwell Conference, Matthew Bertram and Katie (Murphy Marketing) unpack how to turn complex services into clear, buyer-ready messages. They cover interviewing customers to “pressure test” the pitch, framing why you/why now, and using real-world constraints (regulatory deadlines, capacity limits) to create honest urgency—so technical expertise lands, and complex sales move forward.

Episode Links:

Guest: https://www.linkedin.com/in/katielantukh/

SellWell Conference: https://www.theghgn.com/sell-well-2025

Sponsor: https://www.ewrdigital.com/

Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry.

Sign up for OGGN newsletters here.
Visit the OGGN Merch store here.
Curious about podcast advertising? Learn more here.

Mark LaCour | Matt Bertram 
OGGN | LinkedIn | Facebook | Twitter | Instagram | TikTok
EWR Digital | LinkedIn

Enjoying the show? Leave us a review here!

More from OGGN …
Podcasts
LinkedIn Group
LinkedIn Company Page
Get notified about industry events