In this 2-part series Mark, Matt and Ian from Fifth Ring discuss the evolving role of marketing in the C-suite, emphasizing the importance of data-driven strategies and predictive revenue. They explore the need for a unified approach to data across departments, the cultural shifts necessary for effective collaboration, and the impact of AI on creativity in marketing. The discussion highlights the challenges and opportunities that arise when marketing professionals embrace a more analytical mindset and work closely with sales and executive teams to drive business results.

Episode Links

https://www.linkedin.com/in/ian-ord-9019a43

https://www.fifthring.com

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Mark LaCour | Matt Bertram 
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EWR Digital | LinkedIn

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