In this episode of the Sales and Marketing Podcast, Mark LaCour engages with Peter Baxter and Jonathan from VSCO, a visualization company specializing in creating unique visualizations for various industries. They discuss the evolution of animation technology, the importance of visual storytelling in marketing, and the concept of digital twins. The conversation highlights how combining engineering expertise with storytelling enhances the clarity and effectiveness of marketing efforts, especially for complex products. The episode also outlines the process VSCO follows to create impactful visual content for their clients. In this conversation, Peter Baxter and Jonathan discuss the intricacies of technical animation, the importance of storytelling in video production, and how they adapt to client needs. They share insights on providing turnkey solutions, the challenges of marketing their own services, and the significance of emotional engagement in storytelling. Additionally, they offer practical LinkedIn tips for effective networking and content sharing.

Episode Links

http://visCo.no/                                

Peter Baxter

https://www.linkedin.com/in/peter-wj-baxter-29120a67

Jonathan Reichel

https://www.linkedin.com/in/jonathanreichel

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