In this episode, Mark LaCour and Matthew Bertram discuss effective sales strategies for optimizing territory planning and account segmentation, particularly in complex global accounts. They emphasize the importance of understanding different business cultures, leveraging CRM systems for sales intelligence, and building a center of excellence to support sales teams. The conversation also touches on the role of automation in capturing valuable sales insights and the significance of branding in today’s competitive landscape. The episode concludes with a real-world LinkedIn success story that highlights the power of genuine connections in business.

Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry.

Sign up for OGGN newsletters here.
Visit the OGGN Merch store here.
Curious about podcast advertising? Learn more here.

Mark LaCour | Matt Bertram 
OGGN | LinkedIn | Facebook | Twitter | Instagram | TikTok
EWR Digital | LinkedIn

Enjoying the show? Leave us a review here!

More from OGGN …
Podcasts
LinkedIn Group
LinkedIn Company Page
Get notified about industry events