In this episode, Mark and Matt chat with Will Barron and discuss the simplification of sales processes and the importance of aligning sales and marketing efforts. They explore the concept of sales as a game, emphasizing the need for predictability and understanding the market. Will shares insights from his experience in medical device sales and the significance of selling solutions rather than just products. The conversation also highlights the necessity of qualified leads and the role of marketing in supporting sales efforts. The episode concludes with practical tips for leveraging LinkedIn effectively.

Episode Links

https://www.linkedin.com/in/willbarron

https://salesman.com

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Mark LaCour | Matt Bertram 
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