In this episode, Mark LaCour, Matthew Bertram, and Stephanie Chavez discuss the significant changes in the oil and gas industry, particularly focusing on digital transformation and the evolving roles of sales and marketing. They emphasize the importance of understanding complex sales dynamics, leveraging data and analytics, and the necessity of tailored messaging to different stakeholders. Stephanie shares insights on innovative solutions for legacy equipment and showcases effective sales tools, including an ROI calculator. The conversation also touches on the importance of building relationships in a digital age and offers LinkedIn tips for effective networking.

Episode Links

https://new-playbook-iiot-ugd0xai.gamma.site

https://www.linkedin.com/in/stephaniechavez0716

Link to the Wellpad ROI calculator mentioned: https://blackpearltechnology.com/blackpearl-wellpad-roi-calculator/

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Mark LaCour | Matt Bertram 
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EWR Digital | LinkedIn

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