In this conversation, Mark LaCour and Matthew Bertram discuss the transformative role of AI in sales and marketing. They explore practical applications of AI, including account-based selling, cold calling, and sales coaching, emphasizing the importance of leveraging data and technology to improve efficiency and drive results. They mention the two-hour workshop they’re putting on for companies to learn how to use AI for sales success. The discussion highlights the need for sales professionals to adapt to new tools and strategies to stay competitive in the evolving landscape.

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Mark LaCour | Matt Bertram 
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