In this episode of the 2 Regular Guys Talking Decoration Podcast, hosts Terry Combs and Aaron Montgomery sit down with Dannesh Kassamali, CEO of Silky Socks, to discuss the ins and outs of the sublimation business. They dive into topics such as business inspiration and how to take the leap and start your own business. Dannesh shares his experiences and insights into what works well for dye sublimation, and talks about the products that have helped Silky Socks grow into a successful sublimation blanks supply company. Listeners will come away with valuable tips for starting and growing their own sublimation business, as well as inspiration to go for it and pursue their dreams.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

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Dad Joke

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Successful Sublimation Business

Aaron: Start us off by telling us about your journey to where you are now. Where did you start and where are you at now compared to your overall goal for Silky Socks?Started at 0.  From the ground up in 2013. And we are beyond my goals and my vision from when I started!! But now obviously I have reset higher goals and targets. 

So here is the back story:  In 2009 I launched a company called Silk Screen Apparel, which came about after volunteering to do a 1000 shirts for NPO. Did them at cost just to serve the organization and when I delivered those shirts people said hey can you do shirts for my business? And boom Silk Screen Apparel was created. 

So fast forward 4 years later, I wanted to have my own brand. I was kind of tired of printing for other brands and not doing my own thing. So the vision of Silky Socks was to create a socks brand using Sublimation.  And sell items direct to consumers.  But I also developed the blanks ourselves for our own use, so we said we will sell the blanks too to other printers and see how that goes!  For the first 5 years 2013-2018, I solely focused on our DTC brand, and printing for other brands; selling blanks was happening without even trying. We’d just attend 1 show per year dedicated to the selling of blanks. The rest of the time was spent building the brand.  Then around 2018 is when I said.. Dang, I ought to flip this thing. Then in 2019 it was a Hard Pivot.  No more content on our brand or printing for you and all efforts are focused on BLANKS.  That was where our magic really was because I developed our own blanks.  And I put a camera up on a tripod, no more fancy stuff.  Just camera to face and did a How to Sublimate socks video,