August 18, 2025

Building a Sustainable Future: Josh Dorfman on Climate-Friendly Construction

27 minutes

In this episode of The Jeff Bradbury Show, Josh Dorfman shares his journey as an entrepreneur dedicated to climate change and sustainability. He explains how media can raise awareness about environmental issues, explores innovations in sustainable racing, and discusses the importance of circular economies. Josh also examines AI's role in improving energy efficiency and transforming educational systems. The conversation concludes with insights into his entrepreneurial ventures creating sustainable building materials.

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Key Takeaways:

Josh has spent 20 years focusing on climate change and sustainability.

Supercool aims to highlight positive climate solutions that are often underrepresented in media.

Formula One racing has transformed to become more sustainable and engaging for audiences.

The circular economy emphasizes recycling and reusing materials to reduce waste.

AI can significantly reduce energy consumption and carbon footprints in buildings.

Innovative companies are finding ways to recycle rare earth magnets critical for technology.

Sustainable practices can be integrated into school systems to educate future generations.

Entrepreneurship in sustainability can lead to significant advancements in building materials.

Media plays a vital role in shaping public perception and awareness of climate issues.

Collaboration between technology and sustainability can lead to innovative solutions.

Chapters:

00:00 Introduction to Josh Dorfman and His Journey

02:58 The Role of Media in Climate Awareness

05:41 Innovations in Electric Racing and Sustainability

08:48 Circular Economy and Recycling Technologies

11:21 Artificial Intelligence in Environmental Solutions

14:24 AI's Impact on Education and School Systems

17:09 Entrepreneurial Ventures in Sustainability

19:56 Closing Thoughts and Future Directions

About our Guest:

Josh Dorfman is a climate entrepreneur, author, and media personality. He is the CEO and host of Supercool, a media company covering real-world climate solutions that cut carbon, increase profits, and enhance modern life. Josh was previously the co-founder and CEO of Plantd, a carbon-negative building materials manufacturer, which was named to Fast Company’s list of the World’s Most Innovative Companies in 2024. He has founded two modern design sustainable furniture companies, directed Vine.com, an Amazon e-commerce business specializing in natural and organic products, and served as the CEO of The Collider, the nation’s first innovation center for climate resilience and adaptation. Additionally, Josh was previously known as The Lazy Environmentalist, a media brand he developed into an award-winning television series on Sundance Channel, a daily radio show on SiriusXM, and two popular books.

His work has been featured in The Wall Street Journal, The New York Times, Forbes, TechCrunch, Fast Company, and Reuters. Josh has also made regular appearances on national television and radio programs, including Morning Joe, Fox & Friends, and NPR’s All Things Considered, and is the only guest to ever ride a bike onto The Martha Stewart Show.

Links of Interest

Website: https://getsuper.cool/

YouTube: https://www.youtube.com/@getsupercool/videos

Instagram: https://www.instagram.com/getsupercool

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