In this episode of The Jeff Bradbury Show, Whitney Bonds shares her inspiring journey from corporate career to successful content creator and entrepreneur. She reveals her initial steps in building an online business, discussing how she leveraged affiliate marketing, SEO, and Pinterest to drive traffic to her blog. Whitney details her transition to YouTube and addresses the challenges of managing growth, while emphasizing the vital role of newsletters in audience engagement. She offers valuable insights on email marketing and content creation, including her experience switching from MailerLite to ConvertKit and her focus on authentic storytelling. Whitney also explores the dynamic landscape of content distribution, stressing the importance of meeting audiences on their preferred platforms. Her practical approach to productivity shines through as she describes using straightforward tools like Google Docs for effective task management.
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Conversation Takeaways
Whitney Bonds empowers others to build sustainable online businesses.
Her journey began with a freelance position on Upwork.
She started a blog aimed at helping moms find legitimate work-from-home opportunities.
In her second year of blogging, she made over $200,000.
Promoting high-value products is key to affiliate marketing success.
Pinterest and Google were crucial for driving traffic to her blog.
Learning SEO was essential for her content strategy.
She transitioned to YouTube to diversify her income streams.
Building a brand requires effective management and delegation.
Newsletters are a powerful tool for audience engagement. I love listening to podcasts, I love writing down a good nugget.
I didn't change what was already working with my email list.
I feel like storytelling is everything.
You have to become the person that they’re always going to open.
People just don’t think that you even respond.
I think sequences are good for if you have like a freebie.
I want to give them the right now information.
Blogging is my heart, that's how I made it.
You need to be where the people are.
AI helps me become a better writer.
Chapters
00:00 Introduction to Whitney Bonds and Her Journey
02:57 Starting the Online Business Journey
06:09 Monetization Strategies and Affiliate Marketing
08:57 The Role of SEO and Content Strategy
11:56 Transitioning to YouTube and Video Content
15:09 Building a Brand and Managing Growth
18:00 The Importance of Newsletters and Audience Engagement
31:20 Email Marketing Strategies
39:12 Content Creation and Distribution
43:27 The Role of AI in Content Creation
47:37 Productivity Tools and Techniques
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About our Guest:
Whitney Bonds is a YouTuber with over 150K subscribers who is known for empowering her audience to build sustainable online businesses from home. Bonds shares step-by-step guides, tips, and resources to help her audience succeed in affiliate marketing, build online businesses, and achieve financial freedom.
Bonds has created two 6-figure online businesses. Her transparent approach and relatable style have made her a trusted resource for those looking to transition to remote work or start a side hustle. Whitney’s mission is to empower her followers to take control of their income and create a life they love.
Bonds has been featured in Parents, Business Insider, Forbes, and on industry podcasts.
Links of Interest
YouTube: @WhitneyBonds
Websites: Tried and True Mom Jobs Business Expedited
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