Most mental health professionals were never taught how to market themselves. They graduate with clinical skills and almost no guidance on how to show up online, attract the right clients, or build a brand that actually reflects who they are.

In this episode, Kym sits down with Michael Fulwiler, marketing strategist, copywriter, and founder of Fullwiler Media and the Therapy Marketer newsletter. With over a decade of experience in mental health marketing, including nearly nine years at the Gottman Institute, Michael breaks down what content marketing actually means for private practice and why most mental health professionals are skipping the most important step before they ever write a single post.

In This Episode, We Cover:

• Why content marketing is a value exchange and how it builds trust before a client ever books.
• The two-part niche formula most mental health professionals overlook.
• How to pull content ideas directly from patterns you already see in your practice.
• What content pillars are, and why sticking to two or three topics strengthens your brand.
• Where to draw the line between personal and professional when sharing online.
• What AI can and cannot do for your content marketing.
• Why SEO is not dead and what generative engine optimization means for your practice.
• How to build an email list and why it outlasts any social media platform.

Connect with Michael Fulwiler:
Website: https://michaelfulwiler.com/
Instagram: https://www.instagram.com/michaelfulwiler/
LinkedIn: https://www.linkedin.com/in/michaelfulwiler/

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