In this episode of the CPQ Podcast, we sit down with Philip Cunningham—CPQ veteran and co-founder of Shiftlogic—to explore his journey from the early BigMachines days through Oracle, SteelBrick, Salesforce, and now to leading one of Europe's fastest-growing Salesforce Revenue Cloud consultancies.

Philip shares how his experiences at global CPQ leaders shaped his vision for Shiftlogic, a bootstrapped firm that reached Summit Partner Status in under three years and is now delivering high-impact Revenue Cloud Advanced solutions across industries like manufacturing, automotive, high tech, and financial services. With a deep focus on Europe—including the UK, DACH, France, and the Nordics—Shiftlogic is thriving without outside investors, and Philip explains why that matters.

We discuss:

• Why demand for Salesforce CPQ and Revenue Cloud Advanced is growing fast in 2025

• How Shiftlogic's company culture fuels feedback-driven growth and high performance

• Their plans to launch proprietary AI agents in response to growing customer demand

• What it takes to scale a specialized consultancy across diverse industries

• How Philip balances entrepreneurship with audiobooks and cycling

If you're interested in Salesforce Revenue Cloud, CPQ innovation, or building founder-led consultancies in Europe—this episode is for you.

Shiftlogic contact information:

📧 Email Philip: [email protected]

🔗 Learn more about Philip Cunningham: LinkedIn

🌐 Visit Shiftlogic: shiftlogic.io