Joining me on this week's episode is Steve Cody, the founder and CEO of Peppercomm, a purpose-driven, strategic, integrative communications and marketing agency. Frankly, Steve is one of the most incisive and insightful PR pros I have ever met.

In this free-wheeling discussion, Steve addressed a number of key ethical issues including:

• Unexpected ethics pitfalls

• How to build an ethical team

• Where companies and agencies fail ethically

• Ethics in research

• Diversity failures