Edward Marshall is joined by Julia Chu, Head of Family Governance Advisory at J.P. Morgan Private Bank. As a former practicing tax attorney, Julia leads the practice in guiding wealthy families to convey their values and priorities through future generations. She serves as an experienced sounding board to share effective practices leveraged by significant families worldwide. Edward and Julia discuss the landscape of public trust levels, how to build trust among family members, elements of trust, the interplay of trust between principals and family offices, and the cultivation of trust in a virtual and post-pandemic world.