Building Authority

Marketing is easy in the same way that being a pro athlete is “easy” - it comes more naturally to some, but it always requires work.

My team and I have a joke about pushing the marketing “easy button” that spits out organic followers and flawless content. The truth is that even for professionals, marketing is a challenge. If it were as easy as most people assume, why do the world’s most prolific brands designate one-third of their budgets toward marketing?

Watch the full episode to find out what unseen work must go into effective marketing efforts.

When did you first realize that Marketing is more complicated than it seems? I’d love to hear your story in the comments!

For more expert Personal Branding tips, check out my free Masterclass: https://bit.ly/claire-bahn-masterclass.

For More Personal Branding Tips Check-Out:

✅ The 3 A's of Personal Branding

https://youtu.be/6pG9MgvNoJI

✅ Podcast Tips for Host and Guest

https://youtu.be/6u_NBpbCe2c

✅ Why Personal Branding is Important for Your Career Advancement

https://youtu.be/35dy_4XOn7g

✅ Common Myths and Mistakes of Digital marketing

https://youtu.be/tCSHmVyq6fM

Let’s connect on LinkedIn!

https://www.linkedin.com/in/clairebahn/

Follow me on Instagram!

https://www.instagram.com/clairebahn/

Say hello on Twitter!

https://twitter.com/clairebahn

About Claire Bahn

Claire Bahn is a serial entrepreneur and the CEO and Founder of Claire Bahn Group (CBG), a strategic marketing communications and branding agency. CBG has deep expertise in public relations, strategic communications, personal branding, executive branding, reputation management, social media management, video production, podcast production, and promotion.

For over 15 years, Claire has been helping leading businesses, high-achieving CEOs, executives, investors, and founders maximize their authority and influence to accelerate business growth, gain recognition and increase opportunities. As an entrepreneur and influencer with over 90,000 followers across social media, she learned the importance of creating and curating a strong personal and business brand to magnetize opportunities and boost visibility.

Her mission is to help others leverage their brands to develop the authority, influence, and trust they need to exceed their career and life goals. She’s been featured in Entrepreneur, Forbes, This Week in Startups with Jason Calacanis, MarketWatch, and Ticker Australia, to name just a few.

#marketing #marketing101 #marketingagency #marketingtips #marketingstrategy #personalbrandmarketing #personbrand #personabranding #CEObranding #branding #executivebranding

The most successful brands lean on storytelling to connect with their audiences because it is a powerful tool.

For as long as there has been language, there have been stories. A well-told story does more than capture someone’s attention; it sticks with them. That is precisely what you want from your personal brand, too. Watch this episode to learn why storytelling is so compelling and how you can incorporate it into your personal branding strategy.

What can you offer others through your story? Share your thoughts in the comments!

For more expert Personal Branding tips, check out my free Masterclass: https://bit.ly/claire-bahn-masterclass.

For More Personal Branding Tips Check-Out:

✅ The 3 A's of Personal Branding

https://youtu.be/6pG9MgvNoJI

✅ Podcast Tips for Host and Guest

https://youtu.be/6u_NBpbCe2c

✅ Why Personal Branding is Important for Your Career Advancement

https://youtu.be/35dy_4XOn7g

✅ Common Myths and Mistakes of Digital marketing

https://youtu.be/tCSHmVyq6fM

Let’s connect on LinkedIn!

https://www.linkedin.com/in/clairebahn/

Follow me on Instagram!

https://www.instagram.com/clairebahn/

Say hello on Twitter!

https://twitter.com/clairebahn

About Claire Bahn

Claire Bahn is a serial entrepreneur and the CEO and Founder of Claire Bahn Group (CBG), a strategic marketing communications and branding agency. CBG has deep expertise in public relations, strategic communications, personal branding, executive branding, reputation management, social media management, video production, podcast production, and promotion.

For over 15 years, Claire has been helping leading businesses, high-achieving CEOs, executives, investors, and founders maximize their authority and influence to accelerate business growth, gain recognition and increase opportunities. As an entrepreneur and influencer with over 90,000 followers across social media, she learned the importance of creating and curating a strong personal and business brand to magnetize opportunities and boost visibility.

Her mission is to help others leverage their brands to develop the authority, influence, and trust they need to exceed their career and life goals. She’s been featured in Entrepreneur, Forbes, This Week in Startups with Jason Calacanis, MarketWatch, and Ticker Australia, to name just a few.

#storytelling #storytellingtips #storytellingmarketing #storytellingmethod #storytellingtechniques #contentcreation #contentstrategy #personalbranding #personalbrandingtips #CEObranding #marketingagency #personalbrandingtips #personalbrand #brandingtips

ChatGPT has been a major disrupter in many industries.  When it comes to adapting to the changing landscape of content marketing, here is what you must know:

In some ways, Chat GPT is just another tool; however, it’s a tool unlike any we have seen. Separating Chat GPT sensation from fact seems difficult, but with a few key insights and strategies, you can begin navigating the changing waters with more confidence.

Which aspect of Chat GPT’s role in content marketing surprised you the most? Share your thoughts in the comments!

About Matt:

Matt Gerchow is the founder and CEO of AgencyHub. He is a digital marketing and SEO expert and thought leader who has launched and managed numerous digital marketing agencies, including the highly-regarded SteadyContent, which provides SEO-driven content for businesses, aFax, which provides fax numbers; and AgencyHub.

Where to connect with the Matt:

Website - https://mattgerchow.com/

LinkedIn - https://www.linkedin.com/in/matt-gerchow-b89832117/

Instagram - https://www.instagram.com/mattgerchow/?hl=en

Facebook - https://www.facebook.com/mgerchow/

For more expert Personal Branding tips, check out my free Masterclass: https://bit.ly/claire-bahn-masterclass.

For More Personal Branding Tips Check-Out:

✅ The 3 A's of Personal Branding

https://youtu.be/6pG9MgvNoJI

✅ Podcast Tips for Host and Guest

https://youtu.be/6u_NBpbCe2c

✅ Why Personal Branding is Important for Your Career Advancement

https://youtu.be/35dy_4XOn7g

✅ Common Myths and Mistakes of Digital marketing

https://youtu.be/tCSHmVyq6fM

Let’s connect on LinkedIn!

https://www.linkedin.com/in/clairebahn/

Follow me on Instagram!

https://www.instagram.com/clairebahn/

Say hello on Twitter!

https://twitter.com/clairebahn

About Claire Bahn

Claire Bahn is a serial entrepreneur and the CEO and Founder of Claire Bahn Group (CBG), a strategic marketing communications and branding agency. CBG has deep expertise in public relations, strategic communications, personal branding, executive branding, reputation management, social media management, video production, podcast production, and promotion.

For over 15 years, Claire has been helping leading businesses, high-achieving CEOs, executives, investors, and founders maximize their authority and influence to accelerate business growth, gain recognition and increase opportunities. As an entrepreneur and influencer with over 90,000 followers across social media, she learned the importance of creating and curating a strong personal and business brand to magnetize opportunities and boost visibility.

Her mission is to help others leverage their brands to develop the authority, influence, and trust they need to exceed their career and life goals. She’s been featured in Entrepreneur, Forbes, This Week in Startups with Jason Calacanis, MarketWatch, and Ticker Australia, to name just a few.

#contentcreation #contentmarketing #contentstrategy #contentcreationtips #contentcreationstrategy #contentcreationexamples #contentcreation2023 #personalbranding #personalbrandingtips #CEObranding #marketingagency #chatgpt #chatgptexplained

It’s no secret that video content drives engagement and growth. Here is how to leverage it for your personal brand:

Not all video content is created equal. If you want to establish a greater degree of authority and visibility, upgrade your video content creation. In this episode, we explore what exactly that means and why your content should look like no one else's.

Which of these video content creation tips have you felt resistant to try? Share your feedback in the comments!

Which of these video content creation tips have you felt resistant to try? Share your feedback in the comments!

About Keri:

Keri Murphy is the CEO and founder of Inspired Living, an international speaker, media expert and business mentor who honed her expertise in the entrepreneurial field for over 20 years and on-camera for over 3 decades. Her company specializes in teaching entrepreneurs how to clarify their message, authentically show up on camera and leverage video in order to build an influential brand.

Where to connect with Keri:

Website - https://inspiredliving.tv/

YouTube - https://www.youtube.com/user/kmurphy237

Instagram - https://www.instagram.com/inspiredlivingtv/

Facebook - https://www.facebook.com/thekerimurphy

For more expert Personal Branding tips, check out my free Masterclass: https://bit.ly/claire-bahn-masterclass

For More Personal Branding Tips Check-Out:

✅ The 3 A's of Personal Branding

https://youtu.be/6pG9MgvNoJI

✅ Podcast Tips for Host and Guest

https://youtu.be/6u_NBpbCe2c

✅ Why Personal Branding is Important for Your Career Advancement

https://youtu.be/35dy_4XOn7g

✅ Common Myths and Mistakes of Digital marketing

https://youtu.be/tCSHmVyq6fM

Let’s connect on LinkedIn!

https://www.linkedin.com/in/clairebahn/

Follow me on Instagram!

https://www.instagram.com/clairebahn/

Say hello on Twitter!

https://twitter.com/clairebahn

About Claire Bahn

Claire Bahn is a serial entrepreneur and the CEO and Founder of Claire Bahn Group (CBG), a strategic marketing communications and branding agency. CBG has deep expertise in public relations, strategic communications, personal branding, executive branding, reputation management, social media management, video production, podcast production, and promotion.

For over 15 years, Claire has been helping leading businesses, high-achieving CEOs, executives, investors, and founders maximize their authority and influence to accelerate business growth, gain recognition and increase opportunities. As an entrepreneur and influencer with over 90,000 followers across social media, she learned the importance of creating and curating a strong personal and business brand to magnetize opportunities and boost visibility.

Her mission is to help others leverage their brands to develop the authority, influence, and trust they need to exceed their career and life goals. She’s been featured in Entrepreneur, Forbes, This Week in Startups with Jason Calacanis, MarketWatch, and Ticker Australia, to name just a few.

#videocontent #videocontentcreation #creatingvideocontent #videocontenttips #videocontentexamples #videocontentstrategy #personalbranding #personalbrandingtips #CEObranding #clairebahn #clairebahngroup #brandingtips #brandingstrategy

Did you know that small “imperfections” can actually inspire a more open connection with your online audience?

Every platform has its twist on what an effective social media strategy looks like. However, there is a common thread that runs through all of them: authenticity. In this video, my guest and I discuss what authenticity is, what it isn’t, and how you can include more of it in your own social media strategy.

Where do you have room for authenticity in your social media presence? Share your thoughts in the comments!

Bio:

Nicole is a chocolatier turned digital marketer and mom of 3 boys. She helps small businesses create awareness for their brands and connections and have real conversations with their customers.

Where to connect with Nicole:

Website - https://monomoysocialmedia.com/

LinkedIn - https://www.linkedin.com/in/monomoysocial/

Twitter - https://twitter.com/monomoysocial

Facebook - https://www.facebook.com/Monomoysocial/

For more expert Personal Branding tips, check out my free Masterclass: https://bit.ly/claire-bahn-masterclass

For More Personal Branding Tips Check-Out:

✅ The 3 A's of Personal Branding

https://youtu.be/6pG9MgvNoJI

✅ Podcast Tips for Host and Guest

https://youtu.be/6u_NBpbCe2c

✅ Why Personal Branding is Important for Your Career Advancement

https://youtu.be/35dy_4XOn7g

✅ Common Myths and Mistakes of Digital marketing

https://youtu.be/tCSHmVyq6fM

Let’s connect on LinkedIn!

https://www.linkedin.com/in/clairebahn/

Follow me on Instagram!

https://www.instagram.com/clairebahn/

Say hello on Twitter!

https://twitter.com/clairebahn

About Claire Bahn

Claire Bahn is a serial entrepreneur and the CEO and Founder of Claire Bahn Group (CBG), a strategic marketing communications and branding agency. CBG has deep expertise in public relations, strategic communications, personal branding, executive branding, reputation management, social media management, video production, podcast production, and promotion.

For over 15 years, Claire has been helping leading businesses, high-achieving CEOs, executives, investors, and founders maximize their authority and influence to accelerate business growth, gain recognition and increase opportunities. As an entrepreneur and influencer with over 90,000 followers across social media, she learned the importance of creating and curating a strong personal and business brand to magnetize opportunities and boost visibility.

Her mission is to help others leverage their brands to develop the authority, influence, and trust they need to exceed their career and life goals. She’s been featured in Entrepreneur, Forbes, This Week in Startups with Jason Calacanis, MarketWatch, and Ticker Australia, to name just a few.

#personalbranding #personalbrandingtips #CEObranding #marketingagency #socialmediastrategy #socialmediastrategy2023 #socialmediastrategyexample #socialmediastrategytips #socialmediastartegy #authenticity #authenticityinbranding #authentic #aythenticbranding

What do comparison and looking over your shoulder have in common?

They both distract you from building an impressive personal brand. Today we talk about why building a personal brand feels daunting to everyone and how to get started even when you’re scared of rejection or failure.

Which takeaway do you think was the most helpful? Share your thoughts in the comments!

For more expert Personal Branding tips, check out my free Masterclass: https://bit.ly/claire-bahn-masterclass

Guest Bio:

Lia Garvin is the bestselling author of Unstuck, TEDx speaker and workplace strategist with experience leading team operations across Google, Microsoft, Apple, and Bank of America. She is a workplace strategist and organizational effectiveness, consultant. Lia’s motto is “disruption without destruction.” She offers simple, action-oriented solutions to get teams working at their best.

Where to connect with Lia:

Website - https://www.liagarvin.com/

LinkedIn - https://www.linkedin.com/in/liagarvin/

IG - https://www.instagram.com/lia.garvin/

Podcast - "Marketing Made Simple" https://podcasts.apple.com/us/podcast/managing-made-simple-for-team-leaders-founders-entrepreneurs/id1673837133

For More Personal Branding Tips Check-Out:

✅ The 3 A's of Personal Branding

https://youtu.be/6pG9MgvNoJI

✅ Podcast Tips for Host and Guest

https://youtu.be/6u_NBpbCe2c

✅ Why Personal Branding is Important for Your Career Advancement

https://youtu.be/35dy_4XOn7g

✅ Common Myths and Mistakes of Digital marketing

https://youtu.be/tCSHmVyq6fM

Let’s connect on LinkedIn!

https://www.linkedin.com/in/clairebahn/

Follow me on Instagram!

https://www.instagram.com/clairebahn/

Say hello on Twitter!

https://twitter.com/clairebahn

About Claire Bahn

Claire Bahn is a serial entrepreneur and the CEO and Founder of Claire Bahn Group (CBG), a strategic marketing communications and branding agency. CBG has deep expertise in public relations, strategic communications, personal branding, executive branding, reputation management, social media management, video production, podcast production, and promotion.

For over 15 years, Claire has been helping leading businesses, high-achieving CEOs, executives, investors, and founders maximize their authority and influence to accelerate business growth, gain recognition and increase opportunities. As an entrepreneur and influencer with over 90,000 followers across social media, she learned the importance of creating and curating a strong personal and business brand to magnetize opportunities and boost visibility.

Her mission is to help others leverage their brands to develop the authority, influence, and trust they need to exceed their career and life goals. She’s been featured in Entrepreneur, Forbes, This Week in Startups with Jason Calacanis, MarketWatch, and Ticker Australia, to name just a few.

#personalbranding #personalbrandingtips #CEObranding #marketingagency #personalbrand #personalbrandingcoach #marketingagency #personalbrandingstrategy #brandingtips

Just because building a solid personal brand takes work doesn’t mean it has to be complicated.

If you want to build a strong personal brand, it will need to look different than other brands. However, there is still a common thread that can be found running through all successful personal branding efforts. To find out what it is, watch the video.

What were you surprised to learn from this interview? Share your thoughts in the comments!

About The Guest:

Vladimer Botsvadze is a world-renowned multi-award-winning digital transformation and social media thought leader, influencer, top-rated keynote speaker, professor, startup advisor, Fortune 500 consultant, mentor, and internet personality. He has more than 15 years of international experience with a proven track record of guiding top brands and executives worldwide to drive growth and position brands as market leaders in the industries.

Where to Connect with the Guest:

Website - https://www.vladimerbotsvadze.com/

Linkedin - https://www.linkedin.com/in/vladimerbotsvadze/?originalSubdomain=ae

Twitter - https://twitter.com/VladoBotsvadze

Instagram - https://www.instagram.com/vladimerbotsvadze/

For More Personal Branding Tips Check-Out:

✅ The 3 A's of Personal Branding

https://youtu.be/6pG9MgvNoJI

✅ Podcast Tips for Host and Guest

https://youtu.be/6u_NBpbCe2c

✅ Why Personal Branding is Important for Your Career Advancement

https://youtu.be/35dy_4XOn7g

✅ Common Myths and Mistakes of Digital marketing

https://youtu.be/tCSHmVyq6fM

Let’s connect on LinkedIn!

https://www.linkedin.com/in/clairebahn/

Follow me on Instagram!

https://www.instagram.com/clairebahn/

Say hello on Twitter!

https://twitter.com/clairebahn

About Claire Bahn

Claire Bahn is a serial entrepreneur and the CEO and Founder of Claire Bahn Group (CBG), a strategic marketing communications and branding agency. CBG has deep expertise in public relations, strategic communications, personal branding, executive branding, reputation management, social media management, video production, podcast production, and promotion.

For over 15 years, Claire has been helping leading businesses, high-achieving CEOs, executives, investors, and founders maximize their authority and influence to accelerate business growth, gain recognition and increase opportunities. As an entrepreneur and influencer with over 90,000 followers across social media, she learned the importance of creating and curating a strong personal and business brand to magnetize opportunities and boost visibility.

Her mission is to help others leverage their brands to develop the authority, influence, and trust they need to exceed their career and life goals. She’s been featured in Entrepreneur, Forbes, This Week in Startups with Jason Calacanis, MarketWatch, and Ticker Australia, to name just a few.

#personalbranding #personalbrandingtips #CEObranding #marketingagency #personalbrandingstrategy #personalbrandingexamples #personalbrandstrategy #personalbrandagency #marketingagency #successfulpersonalbranding #personalbrandingsuccess #successfulpersonalbrand

Have you ever heard someone say, “Blogging is Dead”? This is flat-out untrue. Here is why:

It all comes down to how you use content marketing. Chances are, you googled something today. Google is one of the most powerful search engines out there, and it rewards written content. If you want Google to point audiences and prospective clients your way, you must embrace content marketing.

In this video, I explain the 3 Pillars of Content Marketing, how to use Content Batching to make your life easier, and how to gauge the value of the content you share with your audience.

Which of the 3 Pillars will you use first? Share your thoughts in the comments!

For more expert Personal Branding tips, check out my free Masterclass: https://bit.ly/claire-bahn-masterclass

Listen to the Podcast here:

https://player.captivate.fm/episode/71360a18-b58e-44ba-ba7a-23bcdc6008ac

For More Personal Branding Tips Check-Out:

✅ The 3 A's of Personal Branding

https://youtu.be/6pG9MgvNoJI

✅ Podcast Tips for Host and Guest

https://youtu.be/6u_NBpbCe2c

✅ Why Personal Branding is Important for Your Career Advancement

https://youtu.be/35dy_4XOn7g

✅ Common Myths and Mistakes of Digital marketing

https://youtu.be/tCSHmVyq6fM

Let’s connect on LinkedIn!

https://www.linkedin.com/in/clairebahn/

Follow me on Instagram!

https://www.instagram.com/clairebahn/

Say hello on Twitter!

https://twitter.com/clairebahn

About Claire Bahn

Claire Bahn is a serial entrepreneur and the CEO and Founder of Claire Bahn Group (CBG), a strategic marketing communications and branding agency. CBG has deep expertise in public relations, strategic communications, personal branding, executive branding, reputation management, social media management, video production, podcast production, and promotion.

For over 15 years, Claire has been helping leading businesses, high-achieving CEOs, executives, investors, and founders maximize their authority and influence to accelerate business growth, gain recognition and increase opportunities. As an entrepreneur and influencer with over 90,000 followers across social media, she learned the importance of creating and curating a strong personal and business brand to magnetize opportunities and boost visibility.

Her mission is to help others leverage their brands to develop the authority, influence, and trust they need to exceed their career and life goals. She’s been featured in Entrepreneur, Forbes, This Week in Startups with Jason Calacanis, MarketWatch, and Ticker Australia, to name just a few.

#contentmarketing #contentmarketingtips #contentmarketingstrategy #contentmarketingexamples #contentmarketingpillars #contentmarketingplan #personalbranding #personalbrandingtips #CEObranding #marketingagency #earnedmedia #earnedmediaexplained #earnedmediacoverage #earnedmediastrategy

Rebranding yourself might feel terrifying, even when it’s necessary. Here is what I learned from my rebranding journey:

There are many questions about rebranding successfully. How do you know when a rebrand is in order? How will your audience respond?  How do you announce your rebranding efforts? 

Like many aspects of life, there is no one cut-and-dry method to follow. That doesn’t mean there are no guiding posts to help you along the way. Watch the full video to learn how I performed my lifestyle rebranding and what I learned from the experience.

What other questions do you have about rebranding yourself successfully? Share your questions in the comments!

For More Personal Branding Tips Check-Out:

✅ The 3 A's of Personal Branding

https://youtu.be/6pG9MgvNoJI

✅ Podcast Tips for Host and Guest

https://youtu.be/6u_NBpbCe2c

✅ Why Personal Branding is Important for Your Career Advancement

https://youtu.be/35dy_4XOn7g

✅ Common Myths and Mistakes of Digital marketing

https://youtu.be/tCSHmVyq6fM

Let’s connect on LinkedIn!

https://www.linkedin.com/in/clairebahn/

Follow me on Instagram!

https://www.instagram.com/clairebahn/

Say hello on Twitter!

https://twitter.com/clairebahn

About Claire Bahn

Claire Bahn is a serial entrepreneur and the CEO and Founder of Claire Bahn Group (CBG), a strategic marketing communications and branding agency. CBG has deep expertise in public relations, strategic communications, personal branding, executive branding, reputation management, social media management, video production, podcast production, and promotion.

For over 15 years, Claire has been helping leading businesses, high-achieving CEOs, executives, investors, and founders maximize their authority and influence to accelerate business growth, gain recognition and increase opportunities. As an entrepreneur and influencer with over 90,000 followers across social media, she learned the importance of creating and curating a strong personal and business brand to magnetize opportunities and boost visibility.

Her mission is to help others leverage their brands to develop the authority, influence, and trust they need to exceed their career and life goals. She’s been featured in Entrepreneur, Forbes, This Week in Startups with Jason Calacanis, MarketWatch, and Ticker Australia, to name just a few.

#personalbranding #personalbrandingtips #CEObranding #marketingagency #earnedmedia #earnedmediaexplained #earnedmediacoverage #earnedmediastrategy #earnedmediaexamples #earnedmediaideas

#Rebrand  #Rebranding  #how to rebrand yourself

Why is it so hard to get press coverage these days? The world of PR is changing. The process for getting earned media is different from what it was ten years ago. In this video, we discuss what the Press looks for when selecting their coverage and what you can do to score your earned media.

Which of these pitching tips will you put into practice first? Share your thoughts in the comments!

Guest Bio:

About the Guest:

Kristin Marquet is the Founder of Marquet Media, Editor-in-Chief, and the creative director for the award-winning PR firm, Creative Development Agency. She has attended MIT and Boston University and holds degrees in literature and Marketing/Public Relations. She has contributed to Forbes.com, Entrepreneur.com, and NYDailyNews.com.

Twitter - https://twitter.com/kristinmarquet?lang=en

IG - https://www.instagram.com/femfounder/?hl=en

Website - https://www.marquet-media.com/about-us

Before you start launching any public relations campaigns there are a few details that need to be ironed out first. Without an established brand, public relations will do you little good.

Here are some popular questions about establishing your brand with quality public relations campaigns:

How do you build a personal brand for yourself when you’re not yet an expert in your field or industry?

How long should it take before you see your first press feature?

When does publishing a book make the most sense?

KEY TAKEAWAYS COVERED IN THE PODCAST

● The Public Relations industry is largely broken

● Publishing a book will not make you wealthy

● Your content is the building material of your brand

● It’s normal to feel overwhelmed by options

As always, I’d love to know what lightbulb moments you take away with you and what you think, so please feel free to connect with me on my social media!

THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE:

Make your mistakes early on before you gain a huge audience. Knowing where to start is far more important than seeing rapid results. If you know where to focus (on quality, not quantity) you set yourself up to be aligned with micro-influencers and values that legitimately lead to sustained growth and an engaged audience.

What steps can you take today that will set up your business for effective PR in the future? What is the most important and what do you think is distracting you?

------------------------------------------------------------------------

00:00 Intro

00:55 The Cornerstone of Publicity Campaigns

03:00 Getting started

07:55 A realistic timeline for beginners

10:58 Why the Field of PR is "broken"

13:10 The truth about writing a book

15:50 Why writing a book won't make you rich

17:25 How to use a book to build your business

20:12 Publishers' standards are Higher than you think

24:35 How have things changed in PR?

26:47 Leveraging Micro-Influencers

30:35 Know Your Audience

32:10 The consequence of skipping your talking points

------------------------------------------------------------------------

About the Guest:

Kristin Marquet is the Founder of Marquet Media, Editor-in-Chief, and the creative director for the award-winning PR firm, Creative Development Agency. She has attended MIT and Boston University and holds degrees in literature and Marketing/Public Relations. She has contributed to Forbes.com, Entrepreneur.com, and NYDailyNews.com.

Connect with Kristin:

Twitter - https://twitter.com/kristinmarquet?lang=en

IG - https://www.instagram.com/femfounder/?hl=en

Website - https://www.marquet-media.com/about-us

For more expert Personal Branding tips, check out my free Masterclass: https://bit.ly/claire-bahn-masterclass

Listen to the Podcast here:

https://player.captivate.fm/episode/71360a18-b58e-44ba-ba7a-23bcdc6008ac

For More Personal Branding Tips Check-Out:

✅ The 3 A's of Personal Branding

https://youtu.be/6pG9MgvNoJI

✅ Podcast Tips for Host and Guest

https://youtu.be/6u_NBpbCe2c

✅ Why Personal Branding is Important for Your Career Advancement

https://youtu.be/35dy_4XOn7g

✅ Common Myths and Mistakes of Digital marketing

https://youtu.be/tCSHmVyq6fM

Let’s connect on LinkedIn!

https://www.linkedin.com/in/clairebahn/

Follow me on Instagram!

https://www.instagram.com/clairebahn/

Say hello on Twitter!

https://twitter.com/clairebahn

About Claire Bahn

Claire Bahn is a serial entrepreneur and the CEO and Founder of Claire Bahn Group (CBG), a strategic marketing communications and branding agency. CBG has deep expertise in public relations, strategic communications, personal branding, executive branding, reputation management, social media management, video production, podcast production, and promotion.

For over 15 years, Claire has been helping leading businesses, high-achieving CEOs, executives, investors, and founders maximize their authority and influence to accelerate business growth, gain recognition and increase opportunities. As an entrepreneur and influencer with over 90,000 followers across social media, she learned the importance of creating and curating a strong personal and business brand to magnetize opportunities and boost visibility.

Her mission is to help others leverage their brands to develop the authority, influence, and trust they need to exceed their career and life goals. She’s been featured in Entrepreneur, Forbes, This Week in Startups with Jason Calacanis, MarketWatch, and Ticker Australia, to name just a few.

#personalbranding #personalbrandingtips #CEObranding #marketingagency #earnedmedia #earnedmediaexplained #earnedmediacoverage #earnedmediastrategy

#earnedmediaexamples #earnedmediaideas