Building Authority

Imitation is not always the sincerest form of flattery.

If you do something really well, it’s only a matter of time before someone notices and possibly copies some of your ideas. It’s going to happen. However, inspiration is not the same as flat-out copying another’s brand. That is what happened to me. It takes a lot of devotion and legwork to build a powerful personal brand from the ground up. Don’t be afraid of protecting the fruit of your labor. Listen to the full episode to find out how you can protect yourself and your brand from copycats.

Has this ever happened to you? Share your story with us in the comments!

For More Personal Branding Tips Check-Out:

✅ The 3 A's of Personal Branding

https://youtu.be/6pG9MgvNoJI

✅ Podcast Tips for Host and Guest

https://youtu.be/6u_NBpbCe2c

✅ Why Personal Branding is Important for Your Career Advancement

https://youtu.be/35dy_4XOn7g

✅ Common Myths and Mistakes of Digital marketing

https://youtu.be/tCSHmVyq6fM

Let’s connect on LinkedIn!

https://www.linkedin.com/in/clairebahn/

Follow me on Instagram!

https://www.instagram.com/clairebahn/

Say hello on Twitter!

https://twitter.com/clairebahn

About Claire Bahn

Claire Bahn is a serial entrepreneur and the CEO and Founder of Claire Bahn Group (CBG), a strategic marketing communications and branding agency. CBG has deep expertise in public relations, strategic communications, personal branding, executive branding, reputation management, social media management, video production, podcast production, and promotion.

For over 15 years, Claire has been helping leading businesses, high-achieving CEOs, executives, investors, and founders maximize their authority and influence to accelerate business growth, gain recognition and increase opportunities. As an entrepreneur and influencer with over 90,000 followers across social media, she learned the importance of creating and curating a strong personal and business brand to magnetize opportunities and boost visibility.

Her mission is to help others leverage their brands to develop the authority, influence, and trust they need to exceed their career and life goals. She’s been featured in Entrepreneur, Forbes, This Week in Startups with Jason Calacanis, MarketWatch, and Ticker Australia, to name just a few.

#personalbranding #personalbrandingtips #CEObranding #marketingagency #personalbrandcoach #personalbrandingagency #personalbrandstrategist #reputationmanagement

Why is it that the most talented athletes don’t always get the best branding NIL contracts?

At the end of the day, professional sports is a form of entertainment. That means that companies and brands will prefer to partner with athletes who deliver that “wow” factor instead of with athletes who are the most talented. Today we learn what criteria these brands and companies look for when offering NIL contracts to college athletes.

What did you find surprising about what brands look for when offering an NIL contract to an athlete? Share your thoughts in the comments.

Do you prefer YouTube? Watch here:

https://youtu.be/6nIDCiGvV5Y

About the Guest:

Richie Frieman is an Author, Illustrator, Pro Wrestler, and Co-Founder of Brand U Sports

Website: brandusports.com

IG - https://www.instagram.com/brandusports/

Twitter - https://twitter.com/brandusports

For more expert Personal Branding tips, check out my free Masterclass: https://bit.ly/claire-bahn-masterclass

For More Personal Branding Tips Check-Out:

✅ The 3 A's of Personal Branding

https://youtu.be/6pG9MgvNoJI

✅ Podcast Tips for Host and Guest

https://youtu.be/6u_NBpbCe2c

✅ Why Personal Branding is Important for Your Career Advancement

https://youtu.be/35dy_4XOn7g

✅ Common Myths and Mistakes of Digital marketing

https://youtu.be/tCSHmVyq6fM

Let’s connect on LinkedIn!

https://www.linkedin.com/in/clairebahn/

Follow me on Instagram!

https://www.instagram.com/clairebahn/

Say hello on Twitter!

https://twitter.com/clairebahn

About Claire Bahn

Claire Bahn is a serial entrepreneur and the CEO and Founder of Claire Bahn Group (CBG), a strategic marketing communications and branding agency. CBG has deep expertise in public relations, strategic communications, personal branding, executive branding, reputation management, social media management, video production, podcast production, and promotion.

For over 15 years, Claire has been helping leading businesses, high-achieving CEOs, executives, investors, and founders maximize their authority and influence to accelerate business growth, gain recognition and increase opportunities. As an entrepreneur and influencer with over 90,000 followers across social media, she learned the importance of creating and curating a strong personal and business brand to magnetize opportunities and boost visibility.

Her mission is to help others leverage their brands to develop the authority, influence, and trust they need to exceed their career and life goals. She’s been featured in Entrepreneur, Forbes, This Week in Startups with Jason Calacanis, MarketWatch, and Ticker Australia, to name just a few.

#personalbranding #personalbrandingtips #CEObranding #marketingagency #NILcontract #NILcontracts #namelikenessimage #nameimagelikenessdeals #sportsmarketingandmedia #sportsmarketing

Recessions are a great time to start investing in your personal brand. It might sound counter-productive, but it’s true. Investing in your personal brand is no different from investing in the stock market.

Regular attention to your investment is what yields long-term gains. Recessions also allow you to rise above your competition.  So here is what you should know about investigating in your brand 2023:

1. Know where to start. Don’t waste your time and resources by using the spray and pray method. There is a better way.

1. Don’t limit yourself to one platform - omnichannel marketing protects you by diversifying your reach.

1. There is no perfect system. Seriously. Taking imperfect action will gain more traction than trying to plan everything out perfectly.

KEY TAKEAWAYS COVERED IN THE PODCAST

● Your brand is not for you

● It takes time to build a solid personal brand

● Getting started is more important than getting it perfect

As always, I’d love to know what lightbulb moments you take away with you and what you think, so please feel free to connect with me on my social media!

THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE

It’s tempting to take your foot off the gas peddle when a recession is looming, in addition to the normal challenges of building a personal brand. Don’t let conditions scare you away from investing in your authority and expertise.

For More Personal Branding Tips Check-Out:

✅ The 3 A's of Personal Branding

https://youtu.be/6pG9MgvNoJI

✅ Podcast Tips for Host and Guest

https://youtu.be/6u_NBpbCe2c

✅ Why Personal Branding is Important for Your Career Advancement

https://youtu.be/35dy_4XOn7g

✅ Common Myths and Mistakes of Digital marketing

https://youtu.be/tCSHmVyq6fM

Let’s connect on LinkedIn!

https://www.linkedin.com/in/clairebahn/

Follow me on Instagram!

https://www.instagram.com/clairebahn/

Say hello on Twitter!

https://twitter.com/clairebahn

About Claire Bahn

Claire Bahn is a serial entrepreneur and the CEO and Founder of Claire Bahn Group (CBG), a strategic marketing communications and branding agency. CBG has deep expertise in public relations, strategic communications, personal branding, executive branding, reputation management, social media management, video production, podcast production, and promotion.

For over 15 years, Claire has been helping leading businesses, high-achieving CEOs, executives, investors, and founders maximize their authority and influence to accelerate business growth, gain recognition and increase opportunities. As an entrepreneur and influencer with over 90,000 followers across social media, she learned the importance of creating and curating a strong personal and business brand to magnetize opportunities and boost visibility.

Her mission is to help others leverage their brands to develop the authority, influence, and trust they need to exceed their career and life goals. She’s been featured in Entrepreneur, Forbes, This Week in Startups with Jason Calacanis, MarketWatch, and Ticker Australia, to name just a few.

#personalbranding #personalbrandingtips #CEObranding #marketingagency

Before you start launching any public relations campaigns there are a few details that need to be ironed out first. Without an established brand, public relations will do you little good.

Here are some popular questions about establishing your brand with quality public relations campaigns:

How do you build a personal brand for yourself when you’re not yet an expert in your field or industry?

How long should it take before you see your first press feature?

When does publishing a book make the most sense?

KEY TAKEAWAYS COVERED IN THE PODCAST

● The Public Relations industry is largely broken

● Publishing a book will not make you wealthy

● Your content is the building material of your brand

● It’s normal to feel overwhelmed by options

As always, I’d love to know what lightbulb moments you take away with you and what you think, so please feel free to connect with me on my social media!

THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE:

Make your mistakes early on before you gain a huge audience. Knowing where to start is far more important than seeing rapid results. If you know where to focus (on quality, not quantity) you set yourself up to be aligned with micro-influencers and values that legitimately lead to sustained growth and an engaged audience.

What steps can you take today that will set up your business for effective PR in the future? What is the most important and what do you think is distracting you?

For more expert Personal Branding tips, check out my free Masterclass: https://bit.ly/claire-bahn-masterclass

For More Personal Branding Tips Check-Out:

✅ The 3 A's of Personal Branding

https://youtu.be/6pG9MgvNoJI

✅ Podcast Tips for Host and Guest

https://youtu.be/6u_NBpbCe2c

✅ Why Personal Branding is Important for Your Career Advancement

https://youtu.be/35dy_4XOn7g

✅ Common Myths and Mistakes of Digital marketing

https://youtu.be/tCSHmVyq6fM

Let’s connect on LinkedIn!

https://www.linkedin.com/in/clairebahn/

Follow me on Instagram!

https://www.instagram.com/clairebahn/

Say hello on Twitter!

https://twitter.com/clairebahn

About Claire Bahn

Claire Bahn is a serial entrepreneur and the CEO and Founder of Claire Bahn Group (CBG), a strategic marketing communications and branding agency. CBG has deep expertise in public relations, strategic communications, personal branding, executive branding, reputation management, social media management, video production, podcast production, and promotion.

For over 15 years, Claire has been helping leading businesses, high-achieving CEOs, executives, investors, and founders maximize their authority and influence to accelerate business growth, gain recognition and increase opportunities. As an entrepreneur and influencer with over 90,000 followers across social media, she learned the importance of creating and curating a strong personal and business brand to magnetize opportunities and boost visibility.

Her mission is to help others leverage their brands to develop the authority, influence, and trust they need to exceed their career and life goals. She’s been featured in Entrepreneur, Forbes, This Week in Startups with Jason Calacanis, MarketWatch, and Ticker Australia, to name just a few.

#personalbranding #personalbrandingtips #CEObranding #marketingagency

You can have flawless core values and still sink your personal brand.

Today we are talking about how to identify and choose the goals that nourish and support your personal brand, no matter where you are in your branding journey. All you need to get started is to know your core values.

My guest shares three reliable tips to setting intentional goals for your personal brand:

1. Create goals that inspire you for the full year

2. How to design a roadmap to get you to biggest objectives

3. How and when to change course

KEY TAKEAWAYS COVERED IN THE PODCAST

● The three primary challenges of entrepreneurship

● When and how to change course on your personal brand

● The fatal move that sinks most companies

● Why you must consider being selective about your brand alignment

As always, I’d love to know what lightbulb moments you take away with you and what you think, so please feel free to connect with me on my social media!

THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE

Demonstrating your core values in your personal branding is the quickest way to attract customers and clients who are already in alignment with you. If you are holding back your values from your audience, you are holding back the best parts of you.

If you did an audit of your personal values and your personal brand, how might they differ and what can you do about it? Share your feedback in the comments.

About the Guest:

Midori Verity

Midori is also a well-recognized TV show host and highly sought-after public speaker. As a serial entrepreneur with three decades of vetted experience herself, she knows what it takes to start, grow, and rapidly scale a business with ease.

Plus, as a mom, she knows the added responsibilities that go into being both a successful business owner and a parent. Whether she’s consulting with startups to Fortune 500 Silicon Valley giants, Midori’s unique approach has without fail unlocked the full potential in every entrepreneur she coaches.

Where to connect with Midori:

Website: https://www.fueltofire.co/

LinkedIn: https://www.linkedin.com/in/midoriverity/

Instagram: https://www.instagram.com/midoriverity/?hl=en

Facebook: https://www.facebook.com/MidoriVerity/

Twitter: https://mobile.twitter.com/midoriverity

YouTube: https://www.youtube.com/c/Midoriverity2/videos

About Claire Bahn

Claire Bahn is the CEO and Founder of Claire Bahn Group. For over ten years, she has been helping high-achieving CEOs, executives, investors, and founders maximize their authority and influence to accelerate business growth and gain the recognition they deserve.

As an entrepreneur and influencer with over 70k+ followers, she learned the importance of creating and curating a personal brand that magnetizes opportunities and boosts visibility. Her mission is to help others leverage their personal brand to develop the authority, influence, and trust they need to exceed their career and life goals.

She’s been featured in Entrepreneur, Forbes, This Week in Startups with Jason Calacanis, MarketWatch, and Ticker Australia, to name just a few.

She currently lives in Los Angeles with her husband and two adorable miniature pinschers named Beau and Trixie.

Let’s connect on LinkedIn!

https://www.linkedin.com/in/clairebahn/

Say hello on Twitter!

https://twitter.com/clairebahn

When it comes to establishing authority in your field, should you use Personal Branding or CEO Branding?

In this episode, you’ll learn how CEO branding and personal branding differ and which one you should consider building first.

KEY TAKEAWAYS COVERED IN THE PODCAST

● The parameters of CEO Branding

● Which strategy you should use to build your visibility

● How a strong personal brand lays the foundation for a successful business

● When to start using the press to validate your brand

● Why you must know your core values before building your brand

As always, I’d love to know what lightbulb moments you take away with you and what you think, so please feel free to connect with me on my social media!

THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE

If you have not gotten crystal clear on your values or the values of your business/company, it will confuse your audience and cloud your branding strategy.

For more expert Personal Branding tips, check out my free Masterclass: https://bit.ly/claire-bahn-masterclass

For More Personal Branding Tips Check-Out:

✅ What is Personal Branding & Why You Should Care:

https://youtu.be/18GHX7iW6-4

✅ 5 Easy Personal Branding YouTube Tips to Stand Out:

https://youtu.be/nlp-IGeOsuE

✅ Personal Brand Statement Examples & Tips to Create Your Own: https://youtu.be/939KXWY6f7U

✅ 10 Things You Need on Your Personal Brand Website: https://youtu.be/MnawRql4NAw

Let’s connect on LinkedIn!

https://www.linkedin.com/in/clairebahn/

Say hello on Twitter!

https://twitter.com/clairebahn

About Claire Bahn

Claire Bahn is the CEO and Founder of Claire Bahn Group. For over ten years, she has been helping high-achieving CEOs, executives, investors, and founders maximize their authority and influence to accelerate business growth and gain the recognition they deserve.

As an entrepreneur and influencer with over 70k+ followers, she learned the importance of creating and curating a personal brand that magnetizes opportunities and boosts visibility. Her mission is to help others leverage their personal brand to develop the authority, influence, and trust they need to exceed their career and life goals.

#personalbranding #personalbrandingagency

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You'll find three critical and not-so-secret ingredients in every successful personal brand…

You’ve heard me make this point in my other videos because the importance of these three personal branding elements cannot be overstated.

The first A of personal branding is altruism. I have spoken ad-nauseum about the power of authenticity. If you think of authenticity as a marketing ploy to gain client leads, you’ve already missed the point.

The second A of personal branding is authenticity. Being authentic is not a formula since each person’s authenticity will be entirely their own.

To hear about the final A of personal branding, watch the full video.

You'll find three critical and not-so-secret ingredients in every successful personal brand…

You’ve heard me make this point in my other videos because the importance of these three personal branding elements cannot be overstated.

The first A of personal branding is altruism. I have spoken ad-nauseum about the power of authenticity. If you think of authenticity as a marketing ploy to gain client leads, you’ve already missed the point.

The second A of personal branding is authenticity. Being authentic is not a formula, since each person’s authenticity will be entirely their own.

To hear about the final A of personal branding, watch the full video.

For more expert Personal Branding tips, check out my free Masterclass: https://bit.ly/claire-bahn-masterclass

For More Personal Branding Tips Check-Out:

✅ What is Personal Branding & Why You Should Care:

https://youtu.be/18GHX7iW6-4

✅ 5 Easy Personal Branding YouTube Tips to Stand Out:

https://youtu.be/nlp-IGeOsuE

✅ Personal Brand Statement Examples & Tips to Create Your Own: https://youtu.be/939KXWY6f7U

✅ 10 Things You Need on Your Personal Brand Website: https://youtu.be/MnawRql4NAw

Let’s connect on LinkedIn!

https://www.linkedin.com/in/clairebahn/

Say hello on Twitter!

https://twitter.com/clairebahn

About Claire Bahn

Claire Bahn is the CEO and Founder of Claire Bahn Group. For over ten years, she has been helping high-achieving CEOs, executives, investors, and founders maximize their authority and influence to accelerate business growth and gain the recognition they deserve.

As an entrepreneur and influencer with over 70k+ followers, she learned the importance of creating and curating a personal brand that magnetizes opportunities and boosts visibility. Her mission is to help others leverage their personal brand to develop the authority, influence, and trust they need to exceed their career and life goals.

She’s been featured in Entrepreneur, Forbes, This Week in Startups with Jason Calacanis, MarketWatch, and Ticker Australia, to name just a few.

She currently lives in Los Angeles with her husband and two adorable miniature pinschers named Beau and Trixie.

#personalbranding #personalbrandingtips

What is it about perfectionism that stalls personal brand development?

Personal branding is not about perfection - it’s all about authenticity. If perfectionism is at the center of your focus, there is no room to develop an authentic personal brand.

There is a common belief that your personal brand must be fully formed and polished before sharing it with your audience. This is not true! Of course, you want to do plenty of research about the topics you’ll discuss and what your competition is doing. However, these elements will likely shift as you learn more about your audience’s needs and what kind of questions they are asking. At no point do you need perfectionism to deliver incredible value. Perfectionism is one of the stealthiest toxins out there.

When you are focused on delivering perfection, you won’t be able to think creatively. Give yourself permission to differentiate yourself from your competition or make necessary shifts as they become appropriate. Instead of perfection, focus on progress.

When has perfectionism prevented progress in your life? Share your story with us in the comments. To listen to the full podcast episode, click here:

https://player.captivate.fm/episode/2c035383-bdae-4629-9401-58131954ebc0

For more expert Personal Branding tips, check out my free Masterclass: https://bit.ly/claire-bahn-masterclass

For More Personal Branding Tips Check-Out:

✅ What is Personal Branding & Why You Should Care:

https://youtu.be/18GHX7iW6-4

✅ 5 Easy Personal Branding YouTube Tips to Stand Out:

https://youtu.be/nlp-IGeOsuE

✅ Personal Brand Statement Examples & Tips to Create Your Own: https://youtu.be/939KXWY6f7U

✅ 10 Things You Need on Your Personal Brand Website: https://youtu.be/MnawRql4NAw

Let’s connect on LinkedIn!

https://www.linkedin.com/in/clairebahn/

Say hello on Twitter!

https://twitter.com/clairebahn

About Claire Bahn

Claire Bahn is the CEO and Founder of Claire Bahn Group. For over ten years, she has been helping high-achieving CEOs, executives, investors, and founders maximize their authority and influence to accelerate business growth and gain the recognition they deserve.

As an entrepreneur and influencer with over 70k+ followers, she learned the importance of creating and curating a personal brand that magnetizes opportunities and boosts visibility. Her mission is to help others leverage their personal brand to develop the authority, influence, and trust they need to exceed their career and life goals.

She’s been featured in Entrepreneur, Forbes, This Week in Startups with Jason Calacanis, MarketWatch, and Ticker Australia, to name just a few.

She currently lives in Los Angeles with her husband and two adorable miniature pinschers named Beau and Trixie.

#personalbranding #personalbrandingtips

Next time you see an ad for a system or process that will make your brand successful overnight, proceed with caution. Here is why:

Since entrepreneurship gained rapid popularity in 2020, there’s been a flood of information about what it takes to create a successful brand. However, not all the information out there is true or reliable. Sometimes lies sell better than the truth. Let’s lay out the most common (and damaging) myths about successful branding. 

First, it’s critical that a brand is built on more than a desire to make money quickly. Yes, a successful brand will yield profits, but you cannot hijack that outcome without consequences. A solid personal brand is not unlike a tree: the roots have to move down before the brand can rise up. There is no shortcut to organic growth.

 This next point is one you will often hear on this show: authenticity is key. Synthesizing authenticity might allow you to fake it in the short term, but there is simply no faking when it comes to genuine authenticity. If you are not interested in helping, your brand will pay the price. 

Watch the full interview for more insights into building a sustainable, powerful personal brand.

Watch the full episode for more tips to maximize your podcast experiences and results.

For More Personal Branding Tips, Check-Out:

✅ What is Personal Branding & Why You Should Care:

https://youtu.be/18GHX7iW6-4

✅ 5 Easy Personal Branding YouTube Tips to Stand Out:

https://youtu.be/nlp-IGeOsuE

✅ Personal Brand Statement Examples & Tips to Create Your Own: https://youtu.be/939KXWY6f7U

✅ 10 Things You Need on Your Personal Brand Website: https://youtu.be/MnawRql4NAw

Let’s connect on LinkedIn!

https://www.linkedin.com/in/clairebahn/

Say hello on Twitter!

https://twitter.com/clairebahn

About Claire Bahn

Claire Bahn is the CEO and Founder of Claire Bahn Group. For over ten years, she has been helping high-achieving CEOs, executives, investors, and founders maximize their authority and influence to accelerate business growth and gain the recognition they deserve.

As an entrepreneur and influencer with over 70k+ followers, she learned the importance of creating and curating a personal brand that magnetizes opportunities and boosts visibility. Her mission is to help others leverage their personal brand to develop the authority, influence, and trust they need to exceed their career and life goals.

She’s been featured in Entrepreneur, Forbes, This Week in Startups with Jason Calacanis, MarketWatch, and Ticker Australia, to name just a few.

She currently lives in Los Angeles with her husband and two adorable miniature pinschers named Beau and Trixie.

#personalbranding #personalbrandingtips

Podcasting has become one of the most effective branding tools available. Here is what you can do to avoid being a podcast abuser:

Podcasting can make people act out of character, do and say things they wouldn’t normally do or say, and generally forget how to communicate. Remember the primary function of a podcast: to share valuable ideas and explore the problems people are desperate to solve. 

In order to produce a podcast worth listening to, there are a few universal rules. Here are just a couple:

Don’t be rude. You would be shocked at some of my stories! Remember that as a guest, the podcast host is granting you access to a platform they have built with extraordinary effort and attention to detail. Any podcast host will tell you that hosting a podcast well is hard work and that being invited is a privilege. A host is not required to publish their episode with you if the content is irrelevant or the audio is poor quality. 

Secondly, do not ask for editorial rights to a podcast as a guest. Even if you think you are doing the host a favor by taking editing off their hands, you are making their job more difficult. 

Watch the full episode for more tips to maximize your podcast experiences and results.

For More Personal Branding Tips, Check-Out:

✅ What is Personal Branding & Why You Should Care:

https://youtu.be/18GHX7iW6-4

✅ 5 Easy Personal Branding YouTube Tips to Stand Out:

https://youtu.be/nlp-IGeOsuE

✅ Personal Brand Statement Examples & Tips to Create Your Own: https://youtu.be/939KXWY6f7U

✅ 10 Things You Need on Your Personal Brand Website: https://youtu.be/MnawRql4NAw

Let’s connect on LinkedIn!

https://www.linkedin.com/in/clairebahn/

Say hello on Twitter!

https://twitter.com/clairebahn

About Claire Bahn

Claire Bahn is the CEO and Founder of Claire Bahn Group. For over ten years, she has been helping high-achieving CEOs, executives, investors, and founders maximize their authority and influence to accelerate business growth and gain the recognition they deserve.

As an entrepreneur and influencer with over 70k+ followers, she learned the importance of creating and curating a personal brand that magnetizes opportunities and boosts visibility. Her mission is to help others leverage their personal brand to develop the authority, influence, and trust they need to exceed their career and life goals.

She’s been featured in Entrepreneur, Forbes, This Week in Startups with Jason Calacanis, MarketWatch, and Ticker Australia, to name just a few.

She currently lives in Los Angeles with her husband and two adorable miniature pinschers named Beau and Trixie.

#personalbranding #personalbrandingtips