The future of snack foods is here, and Ancient Crunch is leading the charge.

Steven Rofrano, CEO of Ancient Crunch, isn’t here to disrupt the chip industry. He’s here to rebuild it. With a deep respect for tradition, a sharp eye on quality, and zero tolerance for BS ingredients, Ancient Crunch, the makers of MASA and Vandy, is redefining what “better-for-you” should mean in the CPG space.

From vertical integration to viral marketing, Steven joins Farryn to share what it really takes to build a brand that consumers not only taste, but trust. They unpack the critical (and often chaotic) path of launching a CPG company, why real food deserves better storytelling, how moments of validation can keep founders fueled through the grind, and what happens when you decide to challenge the food system from the inside out.

It’s a conversation that spans gut health, grit, and the real responsibility of making products that do more than just sell. If you’ve ever wondered how to create food that’s good for people and the planet—and make it cool in the process—this one’s for you.

MASA AFFILATE CODE: 

Code: FARRYN

Link: https://www.masachips.com/discount/FARRYN

Worth 25% off first-time orders.

TIMESTAMPS: 

00:00 Introduction and Background

01:57 The Factory and Vertical Integration

04:16 The Journey to Founding the Company

10:55 Moments of Validation and Growth

14:03 Key Components of Success

18:39 Building Brand Loyalty and Retention

25:12 Future Product Development and Vision

35:30 Navigating Challenges as a Founder

54:47 Qualities of a Successful Leader

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