What does it really take to rewrite your story?

Jaclyn Johnson, Founder & CEO of Create & Cultivate, joins Farryn to unpack the messy, beautiful, and often invisible work of transformation in business and life. From grappling with identity crises after stepping down as CEO, and then returning, to redefining what success means beyond hustle culture, Jaclyn’s journey is a masterclass in owning your boundaries, embracing vulnerability, and learning that sometimes walking away is the boldest act of self-love.

They dive deep into how mentorship, masterminds, and community fuel resilience, why asking for more is a revolutionary act for female entrepreneurs, and how personal challenges born of burnout and divorce can lead to unexpected growth and clarity.

This episode isn’t just about pivoting a business, it’s about pivoting your life with conviction, courage, and a fierce commitment to showing up authentically on your own terms. Because in a world full of noise and pressure, the real success is learning how to define your own rules and find joy in the journey.

TIMESTAMPS:

00:00 Navigating Change: A Post-COVID Reflection

01:05 The Art of Pivoting: Adapting to New Realities

03:03 Identity Crisis: The CEO Transition

06:53 Masterminds and Mentorship: Building Connections

09:03 Vulnerability in Business: Lessons from Burnout

12:08 Redefining Roles: From CEO to Chief Creative Officer

13:57 Success and Failure: A Fluid Definition

16:13 Learning from Failure: The Wine Venture

19:57 Ego and Self-Love: The Courage to Step Back

23:16 Owning Your Boundaries and Conviction in Business

24:40 Understanding Your Value and Asking for More

26:14 Empowering Women Entrepreneurs to Know Their Worth

28:09 The Shift from Hustle Culture to Embracing Femininity

32:31 Navigating Personal Challenges and Professional Growth

36:56 The Journey of Acceptance and Self-Reflection

43:14 Defining Success on Your Own Terms

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The future of snack foods is here, and Ancient Crunch is leading the charge.

Steven Rofrano, CEO of Ancient Crunch, isn’t here to disrupt the chip industry. He’s here to rebuild it. With a deep respect for tradition, a sharp eye on quality, and zero tolerance for BS ingredients, Ancient Crunch, the makers of MASA and Vandy, is redefining what “better-for-you” should mean in the CPG space.

From vertical integration to viral marketing, Steven joins Farryn to share what it really takes to build a brand that consumers not only taste, but trust. They unpack the critical (and often chaotic) path of launching a CPG company, why real food deserves better storytelling, how moments of validation can keep founders fueled through the grind, and what happens when you decide to challenge the food system from the inside out.

It’s a conversation that spans gut health, grit, and the real responsibility of making products that do more than just sell. If you’ve ever wondered how to create food that’s good for people and the planet—and make it cool in the process—this one’s for you.

MASA AFFILATE CODE: 

Code: FARRYN

Link: https://www.masachips.com/discount/FARRYN

Worth 25% off first-time orders.

TIMESTAMPS: 

00:00 Introduction and Background

01:57 The Factory and Vertical Integration

04:16 The Journey to Founding the Company

10:55 Moments of Validation and Growth

14:03 Key Components of Success

18:39 Building Brand Loyalty and Retention

25:12 Future Product Development and Vision

35:30 Navigating Challenges as a Founder

54:47 Qualities of a Successful Leader

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Great marketing isn’t just strategy. It’s human. 

Amy Weisenbach, SVP and Head of Marketing at The New York Times, joins Farryn to unpack the kind of marketing that sits at the intersection of trust, storytelling, and true consumer understanding. Together, they explore what it takes to build a brand that’s not just seen—but believed. 

They dissect the importance of marketers to understand consumer needs, navigating tension between business goals and brand values and the art of saying no to maintain brand integrity. They also explore the balance between cultural relevance and brand partnerships, emphasizing that marketing is a universal practice rooted in human connection.

TIMESTAMPS:

00:00 Introduction to Marketing and Teaching

02:23 The Journey into Marketing Leadership

05:23 Understanding Consumer Needs

08:15 The Role of Trust in Media

11:26 Building Brand Confidence

14:07 The Importance of Storytelling in Marketing

17:22 Navigating Brand Strategy Challenges

20:11 Teaching Marketing and Leadership

23:02 The Art of Saying No in Marketing

26:07 Cultural Relevance and Brand Partnerships

29:00 Future Directions in Brand Marketing

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What if care—not capital or clout—is the real secret to building a successful brand?

Alex Center, the founder of branding and design studio CENTER, joins Farryn to explore why care is the most underrated asset in the business of branding. From his early days designing for Coca-Cola’s Vitaminwater to launching the non-alcoholic beer brand Bero, Alex shares how emotion, empathy, and human truth fuel the most iconic brands.

Together, they dig into the power of simplicity, the emotional undercurrent of good design, and the invisible labor of pulling the story out of a founder. It’s about cultural relevance, sure, but it’s also about heart.

This is a conversation about more than just fonts and colors; it’s an exploration of why branding is really an act of love, and how showing up with care, curiosity, and courage can turn an idea into something unforgettable.

TIMESTAMPS:

00:00 Introduction and Setup

03:04 The Power of Brand Connection

05:58 Design Beyond Aesthetics

08:54 Navigating Client Expectations

11:53 The Importance of Care in Branding

15:06 Cultural Relevance in Brand Building

18:02 Launching a Non-Alcoholic Beer Brand

22:21 The Journey of Brand Creation

26:11 The Transition from Corporate to Entrepreneurship

34:46 Personal Growth Through Leadership

39:14 Overcoming Fears and Embracing Change

44:30 The Importance of Team Culture

48:55 Defining Brand Identity and Legacy

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In a world of swipes and stats, can real connection still be the end goal?

Stephanie Danzi, Senior Vice President of Global Marketing at Tinder, joins Farryn to talk about the ever-evolving world of dating, identity, and what it really means to build a brand in a category where connection is the product. She reveals why great marketing is less about chasing trends and more about knowing who you are. 

They explore how AI is redefining dating experiences, why branding should be treated as a service to the business, and the bravery required to take big swings in a space where cultural perception meets human vulnerability. From building internal alignment to launching Tinder’s first global campaign, Stephanie shares the importance of finding your voice, cultivating talent, and designing with intention. 

TIMESTAMPS:

00:00 Navigating Life Changes: Relocation and Discovery

03:09 The Impact of COVID-19 on Life Choices

05:52 The Evolution of Dating: From Apps to Real Connections

08:51 Marketing in the Dating Space: Challenges and Opportunities

12:05 Nostalgia and Modern Dating: Bridging the Gap

15:08 Self-Discovery Through Relationships: Visitors vs. Residents

17:56 The Role of AI in Enhancing Dating Experiences

21:13 Brand Marketing in the Dating Industry: Balancing Performance and Connection

28:27 Building a Brand: The Journey of Tinder

30:30 Finding Allies and Safe Spaces in Marketing

32:58 The Importance of Measurement in Marketing

34:30 Brand as Service: Internal and External Perspectives

36:05 Taking Big Swings: The First Global Campaign

39:15 Balancing Discipline and Freedom in Brand Strategy

40:45 Creating Space for Team Growth and Creativity

46:14 The Joy of Cultivating Talent in Marketing

48:18 Navigating Bravery in Marketing Decisions

50:30 Finding Your Voice and Product-Market Fit

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In this solo episode, Farryn gets personal. She is pulling back the curtain on the invisible parts of her journey: the self-doubt, the imposter syndrome, the moments you want to quit but preserve instead. This is less about answers and more about permission. Permission to struggle. Permission to lead while still figuring it out. And permission to grow: slowly, imperfectly, and honestly. 

Farryn opens up about the courage it takes to lead with vulnerability, and why “being a freshman again” in your career might just be your biggest asset. She explores what it means to lead with your whole self, why culture starts from the inside out, and how the choice to work on yourself is the most powerful business decision you can make.

Who you are at home, in the quiet, in the in-between—that person is running the company too.

This is for the founders, the leaders, anyone building something from scratch—while rebuilding themselves in the process.

TIMESTAMPS: 

00:00 Embracing Mental Health in Leadership

02:53 Navigating Self-Doubt and Founder's Journey

06:00 The Power of Vulnerability in Leadership

08:52 The Importance of Perseverance and Hard Work

12:09 Growth Mindset: Embracing the Freshman Experience

15:02 Creating a Supportive Workplace Culture

17:53 The Impact of Personal Struggles on Leadership

20:45 Mindful Leadership and Self-Care

24:11 Transforming Challenges into Opportunities

27:05 The Journey of Self-Discovery and Awareness

29:54 Choosing to Prioritize Mental Health

33:10 The Power of Choice in Leadership

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What if creativity isn’t about inspiration, but about constraint? What if the work only works when you stop trying to impress people?

In this episode, Farryn sits down for a live conversation with Miami’s own Typoe Gran, a mixed media artist whose work is as layered as the man behind it. They talk about what it really means to make something in a world that’s always watching. About trusting your gut when the noise gets loud. About the pressure of early success, and the power of doing it anyway.

This one’s about staying present, solving problems like it’s an art form (because it is), and building a creative life that doesn’t trade authenticity for approval. From childhood instincts to real-world deadlines, they discuss art, identity, collaboration, burnout, feedback, failure, and that magic zone where confidence lives.

This episode is part of our special Mental Health Awareness Month capsule, spotlighting conversations that challenge the status quo, invite reflection, and celebrate the courage it takes to truly heal.

If you or someone you know is struggling, you’re not alone. Text HOME to 741-741 to reach a trained crisis counselor. It’s free, available 24/7 and completely confidential.

RESOURCES:

The Creative Act: A Way of Being by Rick Rubin

TIMESTAMPS:

00:00 Introduction to Typoe and His Artistic Journey

02:57 Defining Creativity and Personal Expression

05:52 Navigating Early Success and Creative Pressure

08:59 Balancing Creativity with Business Realities

11:46 The Importance of Constraints in Creativity

15:10 Problem Solving as a Creative Process

18:07 The Role of Experience in Artistic Growth

21:01 Embracing Challenges and Life Lessons

24:07 Building a Unique Creative Identity

26:09 Embracing Individuality in Art

29:05 The Balance of Talent and Hard Work

30:58 The Importance of Team Collaboration

34:39 Navigating Creative Fatigue

40:31 The Role of Feedback in Creativity

46:19 Building Confidence and Overcoming Doubts

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Presence isn’t a trend—it’s a practice. And for Raed Khawaja, CEO & Co-Founder of Open, it’s the foundation of everything. 

In this episode, Farryn and Raed get into what it really means to build a mission-driven, venture-backed wellness company without losing the soul of the work. From growing up in daily prayer to building Open through breath, movement, and meditation, Raed shares how presence became his power. They talk rituals, emotional fluency, capitalism as a sandbox, and why mindfulness isn’t a luxury, it’s a necessity.

This episode is part of our special Mental Health Awareness Month capsule, spotlighting conversations that challenge the status quo, invite reflection, and celebrate the courage it takes to truly heal.

If you or someone you know is struggling, you’re not alone. Text HOME to 741-741 to reach a trained crisis counselor. It’s free, available 24/7 and completely confidential.

Enjoy a 30-day free trial of the Open app to explore meditation, breathwork, and movement. Start your journey toward greater presence and well-being today using this Open link HERE.

TIMESTAMPS: 

00:00 The Essence of Presence

05:54 Personal Journeys to Mindfulness

12:04 The Role of Awareness in Mental Health

17:55 Building a Mindful Community

24:03 Navigating Capitalism and Wellness

30:10 The Future of Mindfulness and Technology

32:30 Building for Long-Term Impact, Not Short-Term Gains

33:50 Discipline Over People-Pleasing

37:09 A New Kind of Education

39:17 Authenticity & Presence: A Practice, Not a Trait

40:00 Navigating Modern Life with Conscious Tools

42:30 A Vision of a Healthier Future for Humanity

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Michael Petegorsky, Chief Strategy Officer at Mindbloom, a guided, at-home ketamine therapy program, reveals the transformative power of psychedelic medicine and why being mission-obsessed—not just mission-aligned—matters when the stakes are this high.

In this raw and revealing episode, Farryn and Michael dive deep into how psychedelic medicine can disrupt cycles of anxiety, trauma, and depression and how Mindbloom is building a radically human, science-backed model to bring that healing to the mainstream. Michael shares how his path to healing upended everything he believed about what it means to live with anxiety, and how that breakthrough led him to help others find the same freedom.

This episode is part of our special Mental Health Awareness Month capsule, spotlighting conversations that challenge the status quo, invite reflection, and celebrate the courage it takes to truly heal.

If you or someone you know is struggling, you’re not alone. Text HOME to 741-741 to reach a trained crisis counselor. It’s free, available 24/7 and completely confidential.

TIMESTAMPS:

00:00 Exploring Ketamine Therapy and Its Impact on Mental Health

03:07 Personal Journeys: From Anxiety to Healing

05:51 The Role of Psychedelics in Personal Development

09:04 Breaking the Stigma: Sharing Experiences

12:01 Creating a Supportive Work Culture

14:56 The Power of Community in Healing

17:52 Transformative Experiences: A New Perspective on Anxiety

21:03 Innovations in Mental Health: AI and Integration

23:58 The Future of Psychedelic Therapy and Community Outreach

28:54 Navigating Regulatory Hurdles in Mental Health Therapy

32:23 Crafting Effective Messaging for Ketamine Therapy

34:57 The Importance of Client Stories in Marketing

35:40 The Relentless Pursuit of Improvement

39:49 Adapting to Remote Work and Organizational Growth

42:02 Embracing Crazy Ideas and Challenging the Status Quo

46:51 The Courage to Change Federal Law

55:11 The Future of Psychedelic Therapy and AI Integration

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Mushrooms have a branding problem. Alli Schaper—the Co-Founder of functional mushroom brand, SuperMush, CPG mushroom marketplace, Multiverse, and educational nonprofit, Into the Multiverse—is working to change that. In this episode, Alli and Farryn discuss the two most stigmatized topics in society (sex and psychedelics), the challenge to break through stigma and market counterculture, the power of a serious professional pivot, and that finding your passion is the key to, well, everything.

Connect with Farryn Weiner, host of The Farrynheight Podcast, HERE.

Interested in raising brands? Connect with us HERE and learn more about Farrynheight HERE.

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Hosted on Acast. See acast.com/privacy for more information.