What does it really take to rewrite your story?

Jaclyn Johnson, Founder & CEO of Create & Cultivate, joins Farryn to unpack the messy, beautiful, and often invisible work of transformation in business and life. From grappling with identity crises after stepping down as CEO, and then returning, to redefining what success means beyond hustle culture, Jaclyn’s journey is a masterclass in owning your boundaries, embracing vulnerability, and learning that sometimes walking away is the boldest act of self-love.

They dive deep into how mentorship, masterminds, and community fuel resilience, why asking for more is a revolutionary act for female entrepreneurs, and how personal challenges born of burnout and divorce can lead to unexpected growth and clarity.

This episode isn’t just about pivoting a business, it’s about pivoting your life with conviction, courage, and a fierce commitment to showing up authentically on your own terms. Because in a world full of noise and pressure, the real success is learning how to define your own rules and find joy in the journey.

TIMESTAMPS:

00:00 Navigating Change: A Post-COVID Reflection

01:05 The Art of Pivoting: Adapting to New Realities

03:03 Identity Crisis: The CEO Transition

06:53 Masterminds and Mentorship: Building Connections

09:03 Vulnerability in Business: Lessons from Burnout

12:08 Redefining Roles: From CEO to Chief Creative Officer

13:57 Success and Failure: A Fluid Definition

16:13 Learning from Failure: The Wine Venture

19:57 Ego and Self-Love: The Courage to Step Back

23:16 Owning Your Boundaries and Conviction in Business

24:40 Understanding Your Value and Asking for More

26:14 Empowering Women Entrepreneurs to Know Their Worth

28:09 The Shift from Hustle Culture to Embracing Femininity

32:31 Navigating Personal Challenges and Professional Growth

36:56 The Journey of Acceptance and Self-Reflection

43:14 Defining Success on Your Own Terms

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