In this episode of The Product Handbook, we explore the BICEPS framework — a simple but powerful tool to help leaders and product teams think holistically about value creation and performance.

We’ll break down the six pillars of BICEPS:

• Business Results

• Innovative Edge

• Customer Experience

• Employee Experience

• Process Optimization

• Sustainability

You’ll learn how to mentally map and remember BICEPS (without getting lost in jargon), how to apply it to strategic planning, and how to use it in interviews to demonstrate big-picture thinking. We’ll also cover ways to adapt the framework to your product org — whether you’re scaling a startup or aligning cross-functional teams in a larger enterprise.

By the end, you’ll have a practical and memorable tool to guide conversations about what really drives business success today.