Building Blocks with Sai Karra

• In this episode, Srikar discusses the importance of having a budget to test ads, especially for companies that have raised money.
• Focusing on organic SEO and building a solid brand for apps with limited funds.
• Aims to provide a repeatable system for turning UGC into a growth engine for mobile apps.
• Introduces the concept of UGC ads and their effectiveness, highlighting the need for structure, testing, and iteration.

📢 For more information visit us at www.trendify.com

• Founders should market their app before launch to build an audience and create buzz.
• Leveraging early access through wait lists can incentivize people to join the audience
• Build early access waitlist for beta testing and incentivize sign-ups with exclusive features or discounts.
• Partner with micro influencers in niche industries to create buzz and generate interest in the ap

📢 For more information visit us at www.trendify.com

(UPDATE: It's back. But all the principles still apply)

TikTok is BANNED in the U.S.

Now what?

Brands that relied on TikTok for growth, ads, and customer acquisition are scrambling.

Millions in traffic, engagement, and sales are at risk.

But the smart brands aren’t panicking—they’re pivoting.

In this episode of Beyond TikTok, Srikar Karra breaks down:

✅ What the TikTok ban means for brands & creators

✅ How to instantly shift TikTok ad spend to Reels, Shorts & Meta Ads

✅ How to repurpose TikTok content for maximum ROI

✅ Why brands that move first will actually GAIN market share

✅ How UGC creators can land MORE brand deals post-TikTok

If your brand or business relied on TikTok, this is your survival guide.

📢 Need help transitioning off TikTok? Apply for our emergency growth strategy →

www.trendify.com

In this episode, Srikar emphasizes the importance of retention over acquisition for app success, lowers acquisition costs, signals product-market fit, and drives compound growth.

For this episode, Srikar shares on how to create viral consumer tech products through shareable features and social proof.

For today's episode, Srikar shares Liquid Death's unconventional marketing strategies, including anti-marketing and rebellion, led to viral success.

For today's episode, Srikar shares why it's so important to think like a creator, how you can adopt this mindset and what it really means to think like a creator in order for your business to succeed in 2025.

He emphasizes that creativity and being a creator is all about storytelling, relatability and connecting with your audience on a "human level".

For today's episode, Srikar shares about how they started building their content business. He describes the initial chaos of starting a business, comparing it to jumping out of an airplane without a parachute, needing to assemble everything on the way down.

He recounts their TikTok journey, starting with a friend's dare and eventually gaining over 11 million views on a video about essay hacks.

In this episode, Srikar discusses using AI tools to enhance content creation without replacing human content creators. Focusing on streamlining workflows. He emphasizes that while AI can assist, it doesn't replace the need for creativity and human input.

For today's episode, Srikar advises the need for gaming companies to understand and incorporate trending content on different platforms, aligning it with their game's theme. Using UGC creators, captions, and videos that overlap trends with the game's category.