Mintel experts speak with Tati Lindenberg, Chief Brand Officer of Unilever's Dirt is Good brand, about leadership, consumer trends & purpose-driven branding in FMCG. Tati shares insights on adapting to local markets while maintaining a global brand identity and the future of fabric care in a technology-driven world. Listen to the conversation to find out more about consumer trends in fabric care, sustainability efforts, and the significance of storytelling in advertising. 

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Host:

Andrew McDougall, Director, Mintel Beauty and Personal Care.

Guests: 

Tati Lindenberg, Chief Brand Officer, Dirt is Good, Unilever.

David Jago, Principal Consultant, Mintel Consulting.