In this episode of Content, Briefly, Chloe and Eric go solo to unpack cross-functional alignment and content adoption — why leadership buy-in and internal advocacy are key to making content truly impactful.

They discuss how to connect content to business goals, collaborate effectively with sales, product, and customer success, and create a culture where content evangelists thrive. Real-world examples like repurposing case studies and early content involvement in product planning highlight practical strategies.

Tune in for a straightforward conversation on building bridges within your org — without drowning in the process.

Slay your holiday marketing with Brevo — the all-in-one platform for festive campaigns and personalized automations. Start free or use code SUPERPATH for 50% off your first three months (Starter and Standard plans) and shine all season long!

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Useful Links:

Follow Chloe on LinkedIn: https://www.linkedin.com/in/chloethompson3/

Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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