A lot of “networking” feels like walking around with your pitch loaded. Live from the Mount Pleasant Chamber Expo, we talk with Keith Lovas, a local entrepreneur and dad, about a different approach: build trust first, help other businesses, and let the growth follow. Keith shares why the Mount Pleasant Chamber became a key part of launching Graze Craze and how showing up consistently creates the kind of community connections you cannot buy with ads.
We get into the practical side of community-based marketing: supporting schools, donating for teachers, running give-back months, and saying yes to local events because it creates real goodwill and real visibility. Keith breaks down why a genuine post recommending another local business can be more powerful than a “salesy” promotion, especially when it’s tied to authentic stories about who you are, where you live, and why you care. If you’re focused on local SEO, word of mouth, and five-star reviews, this conversation connects the dots between relationships and discoverability.
Keith also shares the personal pivot behind the brand, leaving a lucrative corporate construction career because it lacked happiness and joy. We talk about running a two-person operation, protecting a high-end standard, and balancing long days with family boundaries. Plus, we cover what goes into premium charcuterie boards, why quality ingredients drive price, and how corporate gifting can be more memorable than another basket of crackers and mustard.
If you like conversations about small business growth, community partnerships, and doing work you’re proud of, subscribe, share this with a local owner, and leave a quick review so more people can find the show.
Presenting Sponsor: Mount Pleasant Chamber of Commerce
Studio Sponsor: Charleston Media Solutions
Episode Sponsor: Viking Mergers & Acquisitions
Expo Podcast Sponsor: Pollen Social
Production Sponsor: RMBO.co
Design Sponsor: DK Design
Interested in Sponsorship? Click here.
Committee:
Kathleen Herrmann | Host | MPCC Past President | Mount Pleasant Towne Centre
Mike Compton | Co-host | Podcast Committee | RMBO.co
Rebecca Imholz | Co-host | MPCC Executive Director
Amanda Bunting Comen | Co-host | MPCC Marketing & Communications
Benjamin Nesvold | Co-host | MPCC President | Edward Jones