In this episode of the Hiring Excellence Podcast, Johnny Campbell speaks with Bryan Adams, founder of HappyDance and author of Give & Get Employer Branding. Together, they explore how the best employer brand strategies don't just reflect culture, they shape it. Bryan explains why focusing on skills isn’t enough, how capability-driven hiring unlocks business performance, and how a world-class EVP bridges today's reality with tomorrow’s ambition. This episode is packed with fresh thinking on brand, culture, and leadership alignment.