In this episode of Capital of Craft Podcast, hosts Erik Fowler and Jeff Fox welcome Jeff Lozano, Brand Ambassador for Ballast Point Brewing Company, to discuss the evolution of San Diego’s craft beer scene and the importance of building a strong community and culture within the industry.Jeff shares his inspiring journey from nursing school to becoming a key figure in craft beer, starting as a janitor and working his way through the ranks at Ballast Point. He offers unique insights into fostering collaboration among breweries, the industry's challenges today, and how the San Diego Brewers Guild is working to reinvigorate pride and innovation in the local beer scene.Here's what we discussed in this episode:• The vital role of culture and collaboration in craft beer success.• Navigating challenges in the craft beer industry, from market saturation to rising costs.• How the San Diego Brewers Guild supports breweries and drives community engagement.• Jeff’s advice for creating memorable consumer experiences that build loyalty.• Why fostering pride and passion is essential for the next generation of brewers.Whether you’re a brewer, beer enthusiast, or industry professional, this episode is packed with inspiration and actionable insights!