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What does it take to carve out a place in professional sport when your profession isn’t yet fully accepted?

In this episode, I sit down with Dr. Alan Palmer, a chiropractor whose career has spanned nearly four decades and whose work has helped shape the role of chiropractic care in professional sports.

From a back injury that changed his path…
 to working with organizations like the San Francisco Giants and Phoenix Coyotes…
 to founding and leading the Professional Baseball Chiropractic Society and Professional Hockey Chiropractic Society…

Alan’s story is one of persistence, professionalism, and playing the long game.

We talk about:

• How one injury led him into chiropractic and sports medicine
 • The realities of earning trust inside professional sport environments
 • The importance of staying in your lane while contributing at a high level
 • Building organizations that outlast your own career
 • Balancing family, practice, and ambition over decades
 • What it really takes to elevate a profession within elite sport

This is a conversation about more than chiropractic.

It’s about credibility.
 It’s about relationships.
 And it’s about doing the kind of work that quietly moves an entire field forward.

If you’re a practitioner working in the grey area between rehab and performance… this one will resonate.

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