In this episode of Portfolio Pulse, host Steven Huskey welcomes Mark Osborne—founder of Modern Revenue Strategies, marketing technology trailblazer, best‑selling author, and one of the few marketing and sales experts who is also a Certified Exit Planning Advisor. Mark shares his unexpected journey from promoting college bands to advising major brands, and ultimately to helping mid‑sized businesses grow revenue and maximize enterprise value. 

Mark explains why traditional marketing agencies often miss the mark when companies are preparing for an exit, and how shifting focus from “big, sexy strategy projects” to improving processes, systems, and recurring revenue can dramatically increase a company’s valuation. With real examples—including how a roofing company doubled its exit multiple—Mark breaks down the practical steps entrepreneurs can take to strengthen EBITDA, enhance transferability, and position their business for a more profitable sale.