In this episode of The Building Freedom podcast, Randy welcomes Jon Engquist, the mastermind behind Subtrak, a game-changing SOP software designed for contractors. Learn how Subtrak simplifies systemization, delegates tasks, and fosters accountability, empowering contractors to scale and succeed. Don't miss this transformative episode—visit Subtrak.com to schedule your demo and elevate your contracting business today!

Jon Engquist is a third-generation roofing contractor, former co-owner of Andy’s Roofing Co. Inc. and the current founder and CEO of Subtrak. Jon brings over 15 years of industry leadership experience to the forefront of construction technology. His deep-rooted knowledge of construction operations and ownership laid the foundation for Subtrak, a SaaS solution designed to help contractors systemize their business by streamlining SOP documentation and automated task management.

Recognizing the challenges in standardizing operations within the construction sector, Jon developed Subtrak to enhance efficiency, accountability, and business growth. His practical approach to problem-solving reflects his extensive background in roofing and construction, aiming to simplify project management and improve project team coordination.

Jon's work with Subtrak is driven by his commitment to the construction industry's advancement and his belief in leveraging technology to facilitate business systemization, making it easier for contractors to manage, onboard, and train employees efficiently.

If you're a Custom Home Builder or Remodeler join us over on our Facebook Group - FREEDOM BUILDERS - where you can join in live videos to ask as many questions as you want and get real-time answers. 

If you like what you're listening to, we would love it if you could give us a 5-star review! This will help us know we are giving you what you need to grow and succeed as an entrepreneur. Please reach out to us on social media or through our website with other information you might want to hear on upcoming episodes!

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In this episode of The Building Freedom podcast, Randy welcomes Greg Bray, President of Blue Tangerine to discuss the intricate world of digital marketing and website development tailored specifically for home builders.

In this insightful podcast, they explore how Blue Tangerine, a leading agency in the field, crafts sales-generating websites and implements effective digital marketing strategies to drive traffic and generate leads. From building trust through website design to optimizing lead capture processes, Randy and Greg discuss the critical components of a successful online presence for home builders. They emphasize the importance of education, trust-building, and strategic planning in creating a well-oiled marketing machine that consistently delivers results. Tune in to gain valuable insights and practical tips for elevating your home building business in the digital age.

Greg Bray is the President of Blue Tangerine, a digital marketing and website development agency that believes every home builder deserves a sales-generating website. Greg began developing home builder websites in 2000 and has been hooked ever since. The tools have matured since that time, but one thing hasn’t changed: the goal to grow sales!

Greg enjoys teaching the techniques and skills that he’s learned. He can explain complex technical topics in easy-to-understand language. He has presented at the International Builders; Show (IBS), the Southeast Building Conference, the Best Home Building Practices Summit, the New Home Sales and Management Retreat, as well as other webinars and events. He is proud to be the founder and co-host of the Home Builder Digital Marketing Podcast and Summit.

If you're a Custom Home Builder or Remodeler join us over on our Facebook Group - FREEDOM BUILDERS - where you can join in live videos to ask as many questions as you want and get real-time answers. 

If you like what you're listening to, we would love it if you could give us a 5-star review! This will help us know we are giving you what you need to grow and succeed as an entrepreneur. Please reach out to us on social media or through our website with other information you might want to hear on upcoming episodes!

https://www.4levelcoach.com/
https://www.instagram.com/4levelcoach/
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https://www.linkedin.com/company/4-level-coach

In this episode of The Building Freedom podcast, Randy welcomes Matt Thibeau, Founder of Savant Marketing to discuss the 3 pillars of a successful ad campaign. He stresses the importance of niche targeting, crafting compelling offers, and utilizing platforms like Facebook Ads and Google Business Listings to attract qualified leads. Matt also discusses strategies for generating reviews from past clients, optimizing the appointment setting process, and managing leads efficiently. He underscores the significance of refining strategies to scale and grow a business successfully.

Matt Thibeau is one of the top digital marketing experts in the home improvement industry and CEO of Savant Marketing. He is known for helping contractors grow their business using Facebook and Google Ads.

He is the author of Digital Marketing Secrets for Contractors, has been featured on Rogers TV, and is the founder of Renovation Contractor Success -- a private Facebook Community dedicated to helping contractors with their marketing and sales processes.

Go to www.ContractorMarketingBook.com to download a FREE copy of Matt’s book!

If you're a Custom Home Builder or Remodeler join us over on our Facebook Group - FREEDOM BUILDERS - where you can join in live videos to ask as many questions as you want and get real-time answers. 

If you like what you're listening to, we would love it if you could give us a 5-star review! This will help us know we are giving you what you need to grow and succeed as an entrepreneur. Please reach out to us on social media or through our website with other information you might want to hear on upcoming episodes!

https://www.4levelcoach.com/
https://www.instagram.com/4levelcoach/
https://www.facebook.com/4LevelCoach/
https://www.linkedin.com/company/4-level-coach

In this episode of The Building Freedom podcast, Randy reflects on the concept of a "winning week" in business. Using a sports analogy, he likens the business journey to a 52-game schedule and emphasizes the importance of evaluating each week to ensure growth and sustainability. Key points include preventing cash leakage, focusing on vital actions to move the needle, building pipelines for sales, people, and subcontractors, closing deals at higher price points, job costing for profitability, creating or improving systems, and investing in team building and employee retention. Randy encourages listeners to slow down, evaluate, and adjust their business approach for long-term success.

If you're a Custom Home Builder or Remodeler join us over on our Facebook Group - FREEDOM BUILDERS - where you can join in live videos to ask as many questions as you want and get real-time answers. 

If you like what you're listening to, we would love it if you could give us a 5-star review! This will help us know we are giving you what you need to grow and succeed as an entrepreneur. Please reach out to us on social media or through our website with other information you might want to hear on upcoming episodes!

https://www.4levelcoach.com/
https://www.instagram.com/4levelcoach/
https://www.facebook.com/4LevelCoach/
https://www.linkedin.com/company/4-level-coach

In this episode of The Building Freedom podcast, Randy welcomes Eric Fortenberry, Founder and CEO of JobTread to discuss the construction management software and how it came to be!

Eric Fortenberry is a passionate entrepreneur who founded JobTread, a construction estimating and project management software company, in 2019 after serving as CEO for a General Contracting company where he built the first version of JobTread to help streamline and remedy their broken processes. After successfully implementing the platform, the company grew from $5 to $8 million in sales and increased their gross profit by 43%.

JobTread has grown to help thousands of construction companies sell and manage billions of dollars in construction jobs. The company has been rated as the #1 Construction Management Software and the #1 Construction Estimating Software by Software Advice and GetApp. Other awards include #2 Software Product by ProRemodeler, High Performer by G2, and Capterra’s Shortlist.

If you're a Custom Home Builder or Remodeler join us over on our Facebook Group - FREEDOM BUILDERS - where you can join in live videos to ask as many questions as you want and get real-time answers. 

If you like what you're listening to, we would love it if you could give us a 5-star review! This will help us know we are giving you what you need to grow and succeed as an entrepreneur. Please reach out to us on social media or through our website with other information you might want to hear on upcoming episodes!

https://4levelcoach.com/
https://www.instagram.com/4levelcoach/
https://www.facebook.com/4LevelCoach/
https://twitter.com/4LevelCoach/

In this episode of The Building Freedom podcast, Randy welcomes Ryan Englin, CEO of Core Matters to discuss how to attract, hire and retain great front line talent!

Ryan Englin is passionate about supporting growing businesses, particularly in blue collar industries, to build amazingly productive companies by hiring the right people. Growing up, he saw his own father working 12-hour shifts and weekends as an owner/operator, witnessing firsthand the struggles that these companies have in hiring quality frontline employees. Ryan was determined to help them find a better way.

His company, Core Matters, provides coaching and training on attracting, hiring, and retaining rock star employees. Using his proven process, the Core Fit Hiring System, small and midsize businesses learn how to start hiring better people, faster. With almost a decade in the business, Ryan has helped business owners achieve their goals by hiring the right people.

If you're a Custom Home Builder or Remodeler join us over on our Facebook Group - FREEDOM BUILDERS - where you can join in live videos to ask as many questions as you want and get real-time answers. 

If you like what you're listening to, we would love it if you could give us a 5-star review! This will help us know we are giving you what you need to grow and succeed as an entrepreneur. Please reach out to us on social media or through our website with other information you might want to hear on upcoming episodes!

https://4levelcoach.com/
https://www.instagram.com/4levelcoach/
https://www.facebook.com/4LevelCoach/
https://twitter.com/4LevelCoach/

In this episode of The Building Freedom Podcast, Randy discusses the 10 reasons why builders and remodelers fail to grow. Randy believes if you feel stuck in your business or if you're on the hamster wheel moving 100 miles an hour but not getting anywhere, it's because of these 10 reasons. We must deal with these 10 reasons and until we do there's no possible way that we can get to levels 3 and 4 in our business.

If you're a Custom Home Builder or Remodeler join us over on our Facebook Group - FREEDOM BUILDERS - where you can join in live videos to ask as many questions as you want and get real-time answers. 

If you like what you're listening to, we would love it if you could give us a 5-star review! This will help us know we are giving you what you need to grow and succeed as an entrepreneur. Please reach out to us on social media or through our website with other information you might want to hear on upcoming episodes!

https://4levelcoach.com/
https://www.instagram.com/4levelcoach/
https://www.facebook.com/4LevelCoach/
https://twitter.com/4LevelCoach/

In this episode of The Building Freedom Podcast, Randy welcomes back Spencer Powell to discuss high performing websites and turning your website into a revenue generating machine.

Spencer is the CEO and Founder of Builder Funnel, a premier inbound marketing agency serving remodelers and custom home builders. Since 2010, Spencer and his team have generated hundreds of thousands of website visits, tens of thousands of leads, and tens of millions in revenue for their clients.

If you're a Custom Home Builder or Remodeler join us over on our Facebook Group - FREEDOM BUILDERS - where you can join in live videos to ask as many questions as you want and get real-time answers. 

If you like what you're listening to, we would love it if you could give us a 5-star review! This will help us know we are giving you what you need to grow and succeed as an entrepreneur. Please reach out to us on social media or through our website with other information you might want to hear on upcoming episodes!

https://4levelcoach.com/
https://www.instagram.com/4levelcoach/
https://www.facebook.com/4LevelCoach/
https://twitter.com/4LevelCoach/

In this episode of The Building Freedom Podcast, Randy speaks to Kyle Hedin, host of The Floor Academy Podcast, about selling through storytelling.

With a degree in digital filmmaking and video production, Kyle Hedin is not a likely fit in the flooring industry. However, after evaluating his skillset in June of 2015, he decided flooring was a great option. With a passion for wood working as a teen, Kyle cold called 30 contractors in his area asking for a job as an apprentice. Two companies got back to him, and after a stint at both, he was out on his own by September 2017.

While still very new and needing to learn, Hedin discovered an online community of installers on Facebook that helped him grow his hand skills. What he did notice was that not many of them understood the business side of things. In 2019 the Floor Academy Podcast was born to help craftsmen stop playing contractor and to become businessmen. Each episode is an interview with an expert in the flooring industry or their related field to provide insights into how to grow your business, save you time, and put more money in your pocket.

If you're a Custom Home Builder or Remodeler join us over on our Facebook Group - FREEDOM BUILDERS - where you can join in live videos to ask as many questions as you want and get real-time answers. 

If you like what you're listening to, we would love it if you could give us a 5-star review! This will help us know we are giving you what you need to grow and succeed as an entrepreneur. Please reach out to us on social media or through our website with other information you might want to hear on upcoming episodes!

https://4levelcoach.com/
https://www.instagram.com/4levelcoach/
https://www.facebook.com/4LevelCoach/
https://twitter.com/4LevelCoach/

In this episode of The Building Freedom Podcast, Randy speaks with Amanda Joyce and Devon Hayes from Elevation Marketing about the common mistakes contractors make when marketing their businesses.

Devon Hayes is the Director of Strategy and part owner at Elevation Marketing. She is directly responsible for analyzing each client’s market, vertical and competitive climate before designing the organic online strategy for visibility, lead generation, and inbound marketing. Ms. Hayes specializes in Search Engine Optimization (SEO) and has a proven track record of success throughout the home services industries, medical, legal, cannabis, engineering, and IT verticals.

Amanda Joyce is the Director of Media and part owner at Elevation Marketing. Amanda is the lead strategist behind all paid and earned media initiatives. She leverages her extensive experience in the space to help our clients reimagine and execute optimal digital media campaigns. Amanda has managed media across a multitude of verticals, for small organizations and fortune 500 companies alike, experience she taps into every day to deliver leading edge digital strategies to her clients.

If you're a Custom Home Builder or Remodeler join us over on our Facebook Group - FREEDOM BUILDERS - where you can join in live videos to ask as many questions as you want and get real-time answers. 

If you like what you're listening to, we would love it if you could give us a 5-star review! This will help us know we are giving you what you need to grow and succeed as an entrepreneur. Please reach out to us on social media or through our website with other information you might want to hear on upcoming episodes!

https://4levelcoach.com/
https://www.instagram.com/4levelcoach/
https://www.facebook.com/4LevelCoach/
https://twitter.com/4LevelCoach/